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THE MUSIC TRADE
48
REVIEW
IrflKir WORLD OF
Conducted by B. B. Wilson
A SUCCESSFULjVlUSIC HOUSE.
How the Baskerville Music Co., Spokane, Wash.,
Has, Through the Adoption of Strictly Up-
to-Date Methods, Come to the Fore in This
Section of the Country—Competition Met
on Its Own Ground in a Proper Way.
(Special to The Review.)
Spokane, Wash., March 28, 1912.
The Baskerville Music Go., of this city, offers
an excellent example of what success may be won
in the retail sheet music business if the dealer is
willing to stick to the proposition and work hard.
It proves that energy and progressiveness will pro-
rh'ce results in that line of business as well as in
any other.
The Baskerville Music Co., which a few years
ago was "The Little House Around the Corner,"
has grown to a point where it is to bg included
among the largest retailers of music in the North-
west. Mark Baskerville, Jr., manager of the music
department, is one of the youngest music dealers
in the country, and was practically only a boy when
he took entire charge of the department. Mr. Bas-
kerville's progress has been prominently marked
through his buying out of the businesses of his
competitors at comparatively short intervals.
About three years ago his company purchased
.ne business of the Chant Music Co., who had been
in business for a number of years, and 'previous
to that time his company had leased the music de-
partments in both the Wander and Crescent de-
partment stores. During the past year the Basker-
ville Co. has opened a number of stores in the
smaller cities in the Northwest.
When the ten-cent stores began to retail sheet
music, Baskerville met the issue without batting
an eye. He simply met the new prices, added a
couple of pianists to the four already employed
and went right on increasing his business. He
fought the ten-cent stores on their own ground,
and didn't come out second best in the scrimmage.
The progressive Baskerville methods of han-
dling sheet music might be adopted by dealers in
other sections of the country with equal success.
Energy and good business sense are the chief
requisites.
CHAPPELL & CO. MANAGER HERE.
BALL AND LAMBERT IN VAUDEVILLE.
Clever Young Composer and Weil-Known Prima
Donna Win Success in New Field—Singing
Mr. Ball's Own Compositions.
Ernest R. Ball, the young composer, who won
fame as the writer of "Love Me and the World
Is Mine," and Maud Lambert, the light opera
prima donna, who made their debut in vaudeville
MREVIEWflEARS
1 hat the Lenten season, especially as Easter
approaches, does not keep the music publishers and
dealers working overtime to fill orders.
That as the annual lull is expected, the publish-
ers for their part are making no particular com-
plaint.
That "A Persian Garden" (Remick & Co.), the
clever little tabloid operetta with music by Anatol
Friedland, pleased the audiences at Hammerstein's
this week.
That Charles K. Harris states that Joe Howard's
exclusive contract with him has a number of years
still to run despite reports to the contrary.
That he is waiting for some other house to
publish some little thing by that composer.
That Ruby Cowan, of the New York office of
the York Music Co., is at present in temporary
recently with great success, are winning new lau- charge of the Chicago office of the company dur-
rels all along the line in their unique act.
ing the absence of Jules Von Tilzer on a vaude-
Last week at Forsythe's, Atlanta, Ga., these
ville tour.
clever artists won admiration for their splendid
That a certain publisher could not resist the
renditions of several of the composer's own songs.
opportunity of plugging his leading numbers before
As a "team" Mr. Ball and Miss Lambert may be
a crowd attracted by a fire in a neighboring build-
accounted a thorough success, and without doubt
ing.
will prove a valuable addition to the ranks of
That it was a grand chance to start a special
vaudeville headliners. Among the numbers fea-
fire sale in sheet music.
tured are: "In the Garden of My Heart," "The
That it was refreshing to note "Baron Trenck"
Land That Leads to Drowsyland," "Lady Ange-
music at 21 cents and "Quaker Girl" music at 24
line," "Baby Rose," "That's What I Call a Good
cents at a recent seven-cent sale in a local depart-
Time," and "Till the Sands of the Desert Grow
ment store.
Cold." All the songs featured in their act are
That all real music should command the price
published by M. Witmark & Sons.
in the same manner.
That certain professional departments might
stand a little systematizing without suffering a
REMICK'S FREE TRANSFERS.
great amount of harm.
Edward Goodman Visiting Branches in United
States and Canada.
Clever Idea for Advertising "The Trolley Car
Swing" Proves a Success.
Edward Goodman, general manager of the fa-
mous British music publishing house of Chappell
& Co., arrived in New York last week on the
Mauretania for the purpose of looking over the
field in the United States and Canada. Mr. Good-
man, accompanied by Walter L. Eastman, man-
ager of the local branch of Chappell & Co., left
on Wednesday for Toronto for the purpose of
inspecting the branch of the company in that city,
and upon his return to New York will spend
some time here before leaving for home. This
is Mr. Goodman's first visit to the United States
since the establishment of the branch in this coun-
try six years ago.
The mystery of the unusual number of transfer
tickets, similar to those given by the street car
companies, which have been spread around the
city for some time past has at last been solved.
J H. Remick & Co., publishers of "The Trolley
Car Swing," adopted the transfer idea for giving
further publicity to the number, and the plan was
a decided success. The transfers, of color and
general appearance of the real article and bound
in books from which they were readily detached,
stated, among other things, that upon payment of
five cents they were good for a ride on any street
car. The transfers were especially popular on
April 1.
NEW HARRIS LOVE BALLAD.
DAMROSCH IN COMIC OPERA.
'Climb a Tree with Me" Has a Melody That
Should Win Success.
Shuberts to Produce Composer's "The Dove of
Peace" Next Fall—First Performance in
Philadelphia About Oct. 1.
Charles K. Harris will shortly have ready for
the trade a brand new descriptive love ballad of
original character, entitled "Climb a Tree With
Me," and which is fully up to the Harris standard
in every particular. The chorus of the new num-
ber is particularly fetching and should prove a big
factor in insuring its success. Mr. Harris is pub-
lishing several interpolated numbers from various
productions, which will be announced in due time.
"The Dove of Peace" is in three acts, with
scenes in a summer hotel on the Atlantic coast,
the Island of Guam, and in the United States
Senate chamber. The story is about the capture
of Guam during the Spanish-American war. The
plot has been developed by Mr. Damrosch and
Wallace Irwin, who has written the book and the
lyrics. The score of the piece contains thirty
numbers, and an extraordinarily large orchestra
will be required.
Walter Damrosch's first and only comic opera,
"The Dove of Peace," will be produced early next
fall for a run in one of the Shubert theatres. The
first performance will be given in Philadelphia
about October 1, and then the piece will be brought
to New York. Mr. Damrosch has already begun
to select the cast, which is unusually large, and is
making great preparations for the production.
INCREASE CAPITAL STOCK.
The Joseph Krolage Music Co., Cincinnati, Ohio,
has announced an increase in its capital stock from
to $:W,000.
Not a Hit that will die but a seller that w i l l live
I WILL LOVE YOU WHEN
THE SILVER THREADS ARE
SHINING AMONG THE GOLD
ROGERLEWIS
F. HENRIKLICKMAN
Frank K.Root 6 Co.
CHICAGO
MIWYORK
Published by McXinley Mnsio Co.,