Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
Here's the Way to Turn
Your Music Roll Department
Into a Real Money-Maker
In the past, some music roll departments have netted a profit—most
have not. Now—today—with the advent of the Autograph Hand Played Music Roll, sales should
boom to the point where every music roll department in America will be a real money-maker—a
steady, continuous source of revenue to the man who owns it. On any player piano—irrespective of
make—the new Autograph Hand Played Roll gives the effect of human playing. Individuality, ex-
pression, tempo, rythm—every single thing that makes piano music "natural" is in the roll itself and
anybody, no matter how inexperienced, can get the effect.
Demand That Keeps
on Growing
Hand-Played - First, Last
and Always
The player piano owner who buys one Auto-
The pianist who makes the first Autograph Hand
graph Hand Played Roll will be right back for
Played Roll indelibly "photographs" the com-
more. The class of music produced is so far position just as he played it. Everything that
above that of the ordinary roll that it is a constant he put in his "hand'' playing remains in the roll.
invitation to hear new selections. And when the No matter who is playing—no matter what the
player piano owner wants to hear "new music"
make of the player piano—the Autograph Roll
he has to buy "more rolls." That's the feeling
is
Hand Played first, last and always. Even the
that keeps music roll sales on the jump. The
rawest amateur gets out of it just what the pianist
Autograph Hand Played Roll creates its own demand.
put in.
New But Not An
Experiment
The experimental stage of the Autograph Hand
Played Roll was passed long, long ago. Already
music dealers all over the country are feeling its
effect on their sales. One man says, * 'Autograph
Rolls make player piano enthusiasts. The other
rolls make "just owners." Think it over.
Strong Statements
Backed by Facts
Our statements about the Autograph Hand Played
Roll are strong—purposely so. But the roll it-
self does so much more than merely substantiate
what we say, that its merit makes our claims seem
mild. Investigate.
The Best Way Is the Test Way
If we filled every page of this publication with "talk" about the Autograph Hand Played Roll, it
couldn't possibly tell you one-tenth as much as five minutes with the roll itself. So try before you
buy. Send for a sample roll and let it tell its own story in your own store. Send right now.
THE Q. R. S. COMPANY
"Makers of Music 79
Fine Arts Bldg.,
Chicago, Illinois