Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
r
MUSIC TRADE
REVIEW
A Few of the Many Reasons Why
Universal Music Rolls
Give the Best Satisfaction to Users of Piano-
Players and Therefore to the Dealer
i.—We originate the master records from which all "Universal" rolls are made.
They are notable for being free from the errors and omissions so common in rolls copied
from ours by imperfect processes.
2.—The paper used in "Universal" rolls is made especially for us, and is far and
away superior to any ever yet devised for the purpose. It has the "body," which pre-
vents tearing" and insures the maximum durability. Other rolls made with less fibre
are much more perishable, will crack, rustle and are a fruitful source of complaint.
3.—Our patented adjustable flange has decided advantages over any device of the
kind now on the market. Any piano-player owner understands precisely how to use it.
4.~Prompt delivery is a distinguishing characteristic of "Universal" service.
Ninety-five per cent, of our orders are shipped on the day of receipt.
Our factory facilities are so much greater than those of any other concern in this
line of business that orders are never "held up." Dealers who have had to wait four or
five weeks to have orders filled by other manufacturers will not need to have the advan-
tage of prompt service explained to them.
5.—The variety and extent of "Universal" music rolls are vastly in excess of any
other concern.
6.—The completeness of the "Universal" service.
Monthly Bulletin—An attractive pamphlet containing the new 65 and 88-note pro-
ductions. Place for dealers' card on same if so desired. Will fit in regular office enve-
lope.
Advance Bulletin Post Cards—Published twice a month, listing new publications
available, but not listed until subsequent Monthly Bulletin.
Special Bulletin List—Issued Monthly and containing list
ceding month. List taken from factory selling records.
/.—It is a significant fact that we are now supplying
Practically every piano-player manufacturer of prominence.
The individual dealer would do well to take his cue from the manufacturer, whose
self interest has naturally caused him to investigate the music roll question thoroughly.
The "Universal" special proposition will be forwarded to any dealer in piano-play-
ers and player-pianos upon request.
Universal Music Company,
362 FIFTH AVENUE
NEW YORK
The Oldest and Largest Manufacturers of Music Rolls in the World