Music Trade Review

Issue: 1911 Vol. 53 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
REVIEW
Business men have much to look forward to the coming fall,
and the v\;ise piano manufacturers and dealers should plan along
the lines of progression instead of retrogression.
Hugo Sohmer, the popular piano man, and honored head of
Sohmer & Co., in discussing this subject with The Review, said:
"I am firmly convinced that business in the fall will be excellent.
As soon as the reciprocity bill is passed by Congress, and the dis-
tinguished statesmen go home, you will see a decided change for
the better."
Let us hope so.
J. B. SPILLANE, Managing Editor
Executive and Reportorfal Stall:
GKO.
B. KBLLXB, W. H. DYKES,
A. J. NICKLIN,
B. BRITTAIN WILSON,
AUGUST J. TIMPE,
I. C. CMAIG, L. E. BOWEKS.
W M . B. W H I T * .
BOSTON OFFICE:
CHICAGO OFFICE:
G. W. HENDERSON. 178 Tremont St.
E. P. VAN HARLINGEN, 87 South Wabash Ave.
Room 12.
Room 806.
Telephone, Oxford 1776—L.
Telephone. Central 414.
PHILADELPHIA:
MINNEAPOLIS a n d S T . P A U L :
ST. LOUIS:
R W. KAUFFMAN.
ADOLF EDSTEN.
S A N FRANCISCO:
CLYDE JENNINGS.
S. H. GRAY. 88 First Street.
CINCINNATI. O.:
BALTIMORE, MD.:
JACOB W. WALTERS.
A. ROBERT FRENCH.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., E. C.
W. LIONEL STURDY. Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION, (Including postage), United Btates and Mexico, $2.00 per year;
Canada, $8.50; all other countries, f 4.00.
ADVERTISEMENTS. $2.00 per Inch, single column, per Insertion. On quarterly of
yearly contracts a special discount Is allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES, In other than currency forms, should be made payable to Edward
Lyman Bill.
H/fllcaff
1UU31V
An
a complete sec
CM>HAII
important feature of this publication is aeon
t 9 « ; v u v u « ^ on d evote d to the interests of music publishers an d dealers.
Departments conducted by an expert wherein all ques-
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
are dealt with, will be found in another section of this
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Player and
T ltXIlUKdl
Exposition Honors Won by The Review
Orand Prix
Paris Exposition, 1900
Silver Medal. Charleston Exposition, 1902
Diploma..Pan-American Exposition, 1901
Oold Medal.. .St. Louts Exposition, 1904
Qold Medal
Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES-NUMBERS 4677 and 4«78 GRAMEHCY
Connecting all Departments.
Cable addreas: H Elblll. N e w York."
NEW
YORK, JULY 22, 1911
EDITORIAL
C
ROP conditions, so far as they affect present and prospective
business, seem to be uppermost in the public mind these
days. If the pessimists are to be believed, Old Sol has gone on a
riotous spree and has burned, or is burning, up all the growing
vegetation throughout the country.
If it isn't Old Sol who is engaged upon this rampage it is some
destructive insect, or it is the lack of rain, or too much heat.
In other words, this is the crop killing season. We have it
every year.
Seriously spea'king, the drought in parts of the corn and wheat
belts has been most damaging and there has been a marked de-
terioration in these crops, but satisfactory, rains during the past
ten days have relieved conditions materially, and there is every
prospect now- that the total agricultural output this season will be
equal to, if not substantially in excess, of last year.
This is affirmed by the Government crop report published even
before the drought had been broken.
The crop scares of the past week or two have been created
from the flimsiest material to promote speculation in the grain
futures, but the reports from the railroads have been so much at
variance with the estimates of these retained experts that their
canards have made little impression.
While business men should know and appreciate the serious-
ness of the underlying conditions, they must not be misled by sen-
sational reports. Certain crops have undoubtedly suffered in some
sections of the West, but on the other hand in the South we are
destined to have the greatest cotton crop in many years.
Viewing the situation broadly, there is no use in-painting dark-
hued pictures, for apart from the absence of any substantial rea-
sons therefor, pessimism is something it is not well to cultivate.
D
URING the past few years piano manufacturers have given
more serious consideration to the matter of export business
than ever before. Some houses have sent out their own repre-
sentatives, and they are securing very quietly, but very effectively,
a line of representatives in South America whose purchases of
pianos this year have amounted to a very satisfactory sum.
Sending a direct representative to the country with which it
is desired to open connections has proven the most reliable and
profitable means of opening and developing trade with foreign
countries.
In the last few years many manufacturers have had their first
experience in export business and some of them have had expensive
lessons through their lack of knowledge of foreign trade.
A great deal of money has been spent to little purpose, but most
of the useless expenditures has gone to swell the receipts of un-
reliable export agents. The unsophisticated manufacturer who has
never done business outside of his own country is ofttimes inclined
to consider any export agent's proposition with favor, and if he
unfortunately falls into the wrong hands it is likely to be an ex-
pensive and unfruitful experience.
it goes without saying that there are plenty of export houses
whose managers know the export trade thoroughly, and who are
eminently honest in all their dealings. They will not accept a sell-
ing agency to which they cannot do justice. Many of such houses
are now handling the business of a large number of piano houses
in a very satisfactory way.
They have given serious consideration to the requirements of
the foreign countries in the matter of American made pianos.
But on the other hand there are too many so-called export
traders who are simply in the business for what they can get out
of this country. Their chief aim is to establish as many American
connections as possible, with no regard to their ability to effect
sales.
It is the practice of some of them to demand a "retainer" pay-
able to the "export manager," and, in addition, to require a com-
mission on all foreign sales regardless of the source of inquiry.
They send out salesmen loaded with samples with which they are
unfamiliar, and who go-about in a haphazard way seeking trade.
They sometimes secure orders, more through good luck than good
management, and in very many cases, as some of the piano manu-
facturers can testify, their sales are not made to reliable customers.
It is clear that unless a piano manufacturer can send out his
own direct representative—a man speaking the language of the
country—and thoroughly acquainted with the conditions and possi-
bilities of the business—he should make it a point to secure a con-
nection with an entirely legitimate export house whose salesmen
are specialists in their line and who will make it a point, if the busi-
ness warrants it, of placing a specialist in charge of the piano end.
It is just as necessary for manufacturers to be as careful in
making connections with export houses as in arranging sales agen-
cies in this country.
T
H E foreign commerce of the United States during the fiscal
vear of 1911 just ended was the largest in our history. The
total passed for the first time the $3,500,000,000 line. The exports
passed for the first time the $2,000,000,000 line, and the imports
were only exceeded in value by one earlier year, 1910. The excess
of exports over imports was $521,000,000, a sum greater than in
any year since ieoi, save in the high record year 1908. when the
excess was $666,500,000.
The share of imports entering free of duty was more than 50
per cent., being larger than at any time in the history of the trade,
except in the fiscal years 1892, 1893 and 1894. when sugar was
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
being- imported free of duty under the McKinley tariff law, and
the total value of merchandise entering- free of duty was larger
than in any year in the history of our trade.
The figures of the Bureau of Statistics show total imports of
$1,527,985,088, against $[,556,947430 in 1910, the former high
record year of imports. The total exports were $2,048,691,392,
against $1,744,984,720 in 1910 and $1,880,851,078 in 1907, the
former high year.
The value of imports free of duty was $777,988,452, against
$755,311,396 in 1910, the former high year. The imports of
dutiable merchandise were $740,996,636, against $801,636,034 in
1910, the high year. The value of foreign merchandise exported
was $35,771,474, against $34,900,722 in 1910, making the total
exports of domestic merchandise for 1911 $2,012,919,918, against
$1,710,083,998 in 1910 and $1,853,718,034 in 1907, the former high
year.
UncLerTHE
In practically every city or town with an estab-
lished chamber of commerce or other local busines
and commercial bodies, the piano men will be
found in the van of those who desire to build up
their cities commercially and accomplish the great-
est good for the greatest number. On the various
boosting excursions there have generally been in-
cluded one or more piano men or someone con-
nected in an active capacity with the music trade.
All this is as it should be, for the piano merchant
of to-day occupies a position in the business world
the importance of which cannot be denied. As a
business proposition the piano merchant cannot be-
come too prominent among the merchants in other
lines in his territory, for the real profit in pianos
lies in those that go into the homes of business
men in a position to appreciate the advantages of
cash transactions and to profit by them. Another
reaon is that every move for the advancement
of the town and tending toward its growth means
the increase of population commensurate with the
industrial growth. This increased population puts
a large number of new prospects within reach of
the piano merchant, and anything of a nature
tending toward their prosperity tends also toward
the increase in piano sales.
Debussy's music, with its rich coloring and
strange harmonies, typifying what is popularly
termed the French "impressionist school," was the
subject of a very interesting paper read by Ferdi-
nand Sinzig at the recent convention of the New
York State Music Teachers' Association at Buf-
falo. His remarks on Debussy's free use of the
whole-tone scale will prove interesting to many
members of the trade. He said: The reproaches
and sarcastic comments of the opponents of De-
bussy's music have been various, violent, vicious—
they have even called him names of a not very
complimentary nature. Let us consider for a
moment their principal objection—the free use of
the whole-tone scale. It is recognized that our
music, the music of the present day, dates from
the time when the well-tempered scale, our dia-
tonic major scale, came into general use and that
it is based upon this scale; this not longer than
three to four hundred years ago; hence musical
art is looked upon as a very young art, compared
with others, perhaps the youngest. The well-tem-
pered scale, with its half intervals between the
3 and 4 and 7 and 8 tones, we know is not based
on science. If we should permit the men of
science to construct and furnish our scale for us
we would have to change our ears (the very tem-
perament of the scale is an unscientific compro-
mise), and the result would be that our pianos
and organs would be out of tune when they are
in tune, and vice versa, according to our unscien-
tific sense of hearing. No doubt it would be a
great relief to our present day piano tuners, whose
constant endeavor is "musically to square the
circle." Might we, then, not be justified in as-
suming that our ear is partially at fault and that
lack of cultivation of the sense of hearing has
kept us slaves to the diatonic scale? When a
singer sings or a violinist plays "off the key,"
as we say, we perceive it at once, though the
divergence is always, or almost always, less than
half an interval, which proves that we do not
REVIEW
TALL TOWER.
give to our sense of hearing the credit it deserves
and that it is capable of cultivation. Have not
such eminent men as Pythagoras and Dydimos
arrived at the same tone through careful mathe-
matical calculations and still found a divergence
of a fraction 81-80?
Much has been written and said to prove that
the diatonic scale is the natural result of one tone,
ihe well-known process being to bring the first
two overtones, fifth and third, in opposition, the
result being the triad; then building just such a
triad on the top of the first triad upward and on
the bottom tone downward, these three triads
containing the seven tones of our diatonic scale.
But why stop at the first two overtones ? There
are many more; only our untrained ear fails to
perceive them. Does it then appear fair that we
should accept the diatonic scale as final, although
it has taken time and thought to formulate it?
The chromatic scale has been treated with much
hospitality and has been utilized by all composers
ever since Bach; and Richard Wagner seems to
have gone to the limit of its harmonic possibili-
ties. Then, if we accept with the chromatic scale
such gusto, why this strange aversion to the whole
tone scale, since this appears simply as a doubled-
up chromatic scale or ladder? So far the modern
French school has proved by its music that the
diatonic scale has no monopoly on musical expres-
sion. A false accusation should at once be re-
futed ; the modern French composers have no idea
of abolishing the diatonic scale, but they have
merely added a new means of musical expression,
far from negligible.
16
16 *
Widely advertised "scientific management" has
already resulted in the United States in the de-
velopment of a class of men who call themselves
"business doctors." Obviously an opportunity is
offered for many a quack to pass himself off under
the new title, but the opportunities for improve-
ment and for economies in almost any manufactur-
ing plant are not always appreciated by the owner
or the managers who have perhaps grown up with
it from very small beginnings to monster size. An
acquaintance of ours, who in many respects is well
qualified for the new work, recently took hold of a
large factory, and before he had spent four days
in the plant was able to show the owners where
a waste of 4 cents per gross of artcles was taking
place. As about one million gross of the goods in
question are annually manufactured, a saving of
approximately $40,000 a year was therefore in-
dicated. In another instance the business doctor
demonstrated that by a rearrangement of ma-
chinery, benches, etc., in a certain department, labor
could be saved amounting in twelve months' time
to about $1,500. The business doctor was able also
to point out that by the investment of less than
$100 in certain new apparatus the services of three
employes could be dispensed with. There is, then,
evidently the basis here for the business doctor's
existence, and there can be little doubt that "scien-
tific management," of which current magazines
have for months past been so full, is actually a
requirement of the times. The great trouble, as a
writer in the American Exporter says, is going to
be that the whole subject will be grossly exag-
gerated, its need and its accomplishments over-
emphasized, to the detriment of the policy as a
whole. It seems to be a case where the experts
in this line may well pray to be delivered from
their friends.
^V
^t
^ ^
Dr. Forbes Winslow, the famous specialist in
insanity and nervous troubles, in speaking recently
of victims of overworked artistic temperament and
some of their strange delusions, said: "I am not
ashamed to say that I find food for laughter oc-
casionally in the recollection of musical cranks
who have been driven crazy by their imaginary
genius for invention. Some years ago a young
man who had been in my professional care for
some time, and had recovered, lost his mental bal-
ance again through worrying himself with an idea
for an automatic contrivance to turn over the
pages of music books. Other people refusing to
listen to him, I suppose, he hit upon me as a target
for his suggestions, and he pestered me every day
for weeks. One day a hare-brained idea for an
automatic piano-player came to him. Hastily
making a sketch, he brought it along to me, and
begged me to lay down the amount necessary—a
few hundred pounds—to manufacture the contriv-
ance and place it on the market. Needless to say,
I declined. Then his visits became rarer and rarer,
and at length, thank heaven! they ceased alto-
gether. He wrote me some time after his last
call, regretting that I could not see my way to
assist him, and added a postscript that he w r as
about to commit suicide. 1 have not heard, how-
ever, that he has carried his threat into effect."
Motor trucks are generally being adopted by
piano manufacturers as a means for obtaining the
best and quickest system of local delivery. As a
consequence manufacturers and piano merchants,
if of sufficient magnitude, as well, are very much
interested in the most efficient car for the service.
A case that may be illuminating to others in-
terested in this matter is furnished by the ex-
perience of Jacob Bros., of New York, who re-
cently acquired a motor truck. After a fairly good
trial, the difference in the cost and speed of de-
livering goods between the auto and horse loco-
motion was so marked and satisfactory that they
wrote the makers regarding its performance as
follows: "Our driver advises that last week the
mileage recorder on our truck registered 290 miles
on a consumption of thirty-five gallons of gaso-
line." This was a very handsome endorsement of
an auto-truck, and its manufacturers made the
response complimentary by reproducing the letter-
head and letter of the Jacob Bros, in fac-simile,
and publishing it in a six-inch, three-column "ad"
in all the New York dailies. Another illustration
of ii pays to be polite and accommodating.
K «6 *,'
The courts are handing down some very inter-
es;ing decisions these days, particularly as far as
they refer to the affairs of a disreputable trade
sheet, which has been trying to evade responsibility
for its scurrilous attacks by at times not mention-
ing the name of the person, or concern it attacks,
or by commingling matters of a complimentary na-
ture with defamatory words in an endeavor to
render them the less actionable.

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