Music Trade Review

Issue: 1911 Vol. 53 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE
MUSIC TRADE
REVIEW/
lastly, the tuner will familiarize himself with the
playing of the instrument, especially by studying
"The Player-Pianist," published from this office, he
further fact that very few men in the piano busi-
will gain a great deal more command over the con-
ness throughout this country are as yet well in-
fidence of his customers and a great increase in
formed on the regulation, repair, playing and care
his own general expertness.
of the player-piano, it follows that the mainte-
We repeat that the piano tuner is the logica'
nance of these instruments in a satisfactory condi-
man to select when one undertakes to develop a
tion is rendered doubly difficult, and therefore pro-
player-man for outside work. And any piano
portionately expensive. Or, to put the matter in
merchant who has the interests of his business a 1
another way, it is doubly disadvantageous to at-
heart will make it one of his first concerns to do
tempt the care- of instruments systematically when
this. Player factories are always glad to receive
a large proportion of the complaints are ill-founded,
tuners as guests for the purpose of acquainting
and while all of them must be looked after by
them with the mechanism and care of the player.
men who often are ill-fitted for their work.
But the merchant should not imagine that he can
Now, if we come to analyze the nature of the
do this sort of thing successfully unless he al'r
(COPYRIGHT)
complaints which the owners of player-pianos com-
uses a little judgment. If a man is going to do
monly make, we shall find that one large class, as
the work of both tuner and player-man, he should
indicated above, may be sought and found in ig-
be compensated accordingly when he has become
norance; and in nothing else. This is not to say,
expert. It is true that, taking the general run
or even suggest, that ill-founded complaints in the
of employed tuners by and large, they receive
piano business are confined to player-pianos. But
about all they earn. But when a tuner has become
it is to say that in the case of straight pianos the
an expert player-man, whether through the initia-
army of tuners is, as a general thing, pretty well
tive of the employer or not, he should be encour-
[HE above is the title of a book which will
informed as to the conditions that will be encoun-
aged by material appreciation, and then he will
interest every owner of a player-piano.
tered, and the methods to be used for remedying
be all the more valuable.
them, while in the case of the player-piano, no such
It is carefully compiled and is a mine
This problem of ours, then, comes down to sys-
familiarity can be said to exist.
of information for the student.
tematic care of the player-piano in the customer's
That, then, is the first big difficulty; unfamiliar-
home. First, this is to be done through educat-
ity with the points of the mechanism, both on the It is the only volume ever put forth which deals ing the customer, and second by seeing to it that
exhaustively
with
the
many
problems
which
the
part of the public and of the trade.
expert care is given to the instrument for as long
The second big difficulty lies in the nature of the player-pianist and student have to overcome.
anyway as would be the case in free tuning of an
mechanism itself. With all the understanding and It is designed to afford a complete guide to music ordinary piano. In order that such care may be
sympathy in the world, one cannot prevent a play- appreciation, player technic, music roll reading, given properly, it is desirable that the same man
er mechanism from becoming clogged with dust etc.
who anyway will have to keep the piano part of
and dirt, or from requiring oil on its motor, o
It contains many useful suggestions which will be the instrument in tune should be educated to an
from squeaking, or from losing its air-tightness. made apparent to every observer.
understanding of the player mechanism also. In
These things are inevitable, and must necessarily
other words, upkeep expense cannot be reduced to
Specially
drawn
illustrations
add
to
its
attractive-
be developed as the instrument goes through the
what it should be if two men must always be reck-
stress and strain of use. And since the public, ness and dealers will find they can handle it to oned with as necessary for the due care of the
advantage to dispose of among their customers,
as a general thing, knows less than nothing about
for, it is of direct use to everyone who owns a player-piano. Tuners must be taught to be player-
these matters, it follows that the piano merchant
player-piano or who contemplates the purchase of men. And not until every piano merchant insists
must make up his mind to train men in the art r
on this will he be able to put his player department
one.
caring for the player mechanism on the one hand,
in proper shape to take care of the maintenance
while he must equally be resigned to public com- It is original in make-up, splendidly bound in problem economically and well. Moreover, be it
cloth, gilt top, and contains nearly one hundred
plaint, on the other hand.
remembered that the effect on the customer of hav-
In fact, the whole problem comes to this: the and fifty pages.
ing the bother and annoyance of special men call-
public will always complain; without good reason Single copies will be sent to any address in the ing all the while to look after little matters of
very often, and with good reason quite often. Up- United States upon receipt of $1.00.
repair or regulation is very bad.
keep, therefore, becomes a matter of systematically
Player factories and schools of piano tuning are
Foreign subscriptions 15c. additional.
dealing with these complaints. And this in turn,
recognizing the necessity of dealing with this prob-
resolves itself into the methodical treatment of all Special discounts will be made in quantity lots.
lem of creating player experts. The piano mei •
player-pianos, at regular intervals, by experts.
If the book is found unsatisfactory by any pur- chant need then have no fear in taking up the mat-
It is customary to agree, when selling ordinary chaser upon receipt, the payment made for it will ter of getting such men. And tuners themselves are
pianos, that the services of a tuner shall be free be cheerfully refunded upon the return of the book coming more and more to see the necessity for
for one year. That is to say, the piano merchant to the publisher.
acquiring player knowledge, and more and more
finds that it pays him to look after the well-being
There is no source of information in the world are availing themselves of every opportunity to
of the instrument for at least twelve months.
regarding the player-piano which compares with get this knowledge as quickly and thoroughly a-
And, in first-class houses, the practice is often
this volume and every player-piano that is sold possible. Everywhere the situation looks more
followed of sending a tuner at regular intervals
and more encouraging.
should be accompanied by one of these books.
during the first year, simply for the sake of the
Lastly, however, it must be said that much of
THE PLAYER PIANIST IS the newest, most
piano itself. Now, why should not the same very
the difficulty encountered in solving the upkeep
sensible idea be carried out with the player-piano? up-to-date and the most useful contribution to problem is to be found with the stupidity or in-
the music trade literature of our times. This in-
Why not have an expert player-man visit the in-
difference of the public. This is a condition, not
strument every three months, let us say, and look stitution has become the recognized authority for a theory. We must face it. It would be a very
• over the valve chest generally, see that the pneumat- trade and technical literature in the player line. good thing if every piano house were to make a
ics are engaging with the piano action without un- Therefore, when we make a statement regarding rule that each salesman who sells a player-piano
due lost motion, oil the motor, time and regulate matters of this kind it usually carries weight and must see to it that the instrument, within twenty-
it, see that every note speaks quickly and well, and
we say unqualifiedly that our experience in con- four hours of its installation in the home, is care-
so on. Moreover, he will be instructed to inquire nection with musico-industrial affairs covering a fully demonstrated to each member of the family
of the family whether any member thereof experi- long period of years teaches us that this volume which Is to use it. An hour or two of such dem-
ences trouble in playing, and will suggest better
should be in the hands of everyone interested in onstration, with an intelligent man to do the work,
methods of using the control devices, ways to con- the player-piano.
will save many a dollar in running after future
serve energy in pedalling, and so on.
Money back every time to those who desire it. complaints. This is a very important matter, and
Now, it is perfectly plain that what has been
one which should most carefully be considered.
suggested above. is a most desirable thing to be
Systematization of the demonstrating, education
done. The only difficulty is to get men who can
of the public and the f uners, these are the means
do it. And yet this is not so difficult, after all,
which must be utilized if the cost of maintenance
as might at first be supposed. The fact is that al-
in the player business is satisfactorily and econom-
most any intelligent piano tuner, if you catch him
ically to be solved.
young enough, and send him to a player factory
for a few weeks, can there get all the information
The Kratz Piano Co., Akron, O., have incor-
about player mechanism that he needs. If also
porated with capital stock of $10,000, by Marie C.
he will read up on the subject, using the works
Kratz and others.
published in the Review's Technical Library, he
PUBLISHER
will gain much additional information as to prin-
Do you zuish to make five dollars? Then send
ciples; information of the greatest value to him,
your ideas upon leading trade topics, embodied in
which, however, can very seldom be gained from •
two hundred and fifty words, to The Review. You
dealing exclusively with factory mechanics. If,
will find full particulars elsewhere in this issue.
SOMETHING OF THE UPKEEP PROBLEM.
(Continued from page 9.)
THE
PLAYER
PIANIST
The Last Word on
the Player of To-day
ORDER YOUR COPY NOW
ONE DOLLAR
EDWARD LYMAN BILL
1 Madison Avenue - - - New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
11
the day when the least was said of technical de-
tails and mechanical talking points.
And it is
further to be noticed that the eminently success-
Some Interesting Deductions and Helpful Hints Based on the Projected Move of One of the Big ful firm mentioned above, which had such an im-
Automobile Companies to Sell Automobiles on Instalments—Wherein the Automobile and mense turnover last year, is notable for the slight
Player-Piano Are Rivals—The Advertising Methods of the Automobile People Furish an attention it gives to mechanical talking points and
Example for Player-Piano Men Worth Investigating—Technical Knowledge One of the
its insistence in its advertising upon its name,
Keys to Success for the Confidence Thus Gained Invites the Confidence of the Prospect.
its reputation and the proved reliability of its
The Review of December 9 contained a letter ing had been exceedingly well developed and per- service.
On the other hand, what have we in the player
from its Detroit correspondent, wherein were set fected. If 47,000 cars of what is called the
forth the opinions of several piano men upon the "cheap" car are sold in one year by one firm, then business done to create a demand for our instru-
recent declaration by a great automobile manu- it is plain that a great many people in moderate ments? In the first place we have left that adver-
facturing corporation that the cars of one of its circumstances have been persuaded to take on a tising very largely in the hands of the retailer.
constituent companies were to be offered for sale very expensive proposition, one which has a heavy This has meant inaccuracy of statement, displays
on instalments. If for no other reason than this, maintenance charge ever against it, and which of downright ignorance, total lack of uniformity
the automobile becomes immensely interesting to rapidly depreciates against all the dictates of econ- in the policies adopted and a train of other con-
us. If automobiles are to be sold on instalments omy and prudence. All of these people might pos- comitant evils. In the second place we have been
what is to be the final effect upon our industry? sibly be able to buy both a $750 car and a $750 conspicuous for anything but a strict adherence
What one house does others will also be likely player-piano. But the chances are great against to the truth. In the third place we have filled our
advertising space with reams of copy about talk-
to do. And the whole subject thus takes on a this being so.
ing points, some of which, have little vital interest
That
is
the
problem
the
player
trade
must
face:
new and threatening aspect which before it had
the defection of the middle class towards the au- for the public.
not at all worn.
The Lesson to be Learned.
We are here facing a state of affairs which tomobile. The rich man, who can maintain a
Now, it is here conlended that we should take
we cannot at all dispose of lightly. The matter fleet of motor-cars and a whole orchestra of
becomes serious when we realize that the player- player-pianos without missing the cost, need not a leaf from the book of our automobile friends.
Let us devote our advertising less to obscurities
piano is itself far more likely to be injured as be considered at all.
of mechanical detail and more to "pleasure and
Advertising Methods Compared.
a selling proposition by the threatened invasion
entertainment" talk. Let us remember that the
of an instalment automobile than is the straight
One can only conclude that the big driving force
instrument. Player-pianos are costly. A very de- in automobile success has been its advertising. H engine of a motor-car furnishes a legitimate rea-
cent automobile may be obtained for less than the is not enough to say that the inherent appeal oi son for mechanical talk, in that everybody thinks
that he knows something about it, while the
price of the best player-pianos.
the motor-car has been big enough of itself. To mechanism of a player-piano is a deep mystery to
It is not the aim of the present article to ven- say this is to beg the question. When we con-
the layman everywhere. Let us, above all, adopt
ture into any predictions as to what may be the sider that the whole civilized world talks auto-
the policy of putting the advertising of player-
future of automobile selling on the instalment mobile all day long; that every detail of the
pianos primarily in the hands of the manufac-
plan. Beyond the obvious facts that the instal- mechanism appears to be known all over the
turers themselves. And let the retailers' advertis-
ments will have to be very large; that the prob- place; that the newspapers act as if they were
ing be rigorously censored. Let us, through the
lem of depreciation will introduce a most diffi- actually hypnotized by the automobile idea, we
manufacturers themselves, take the step of creat-
cult element into the question of possible repos- can only suppose that a definite driving force has
ing and maintaining a public interest in the player-
sessions; that many people who have no business been continuously in operation and has worked
piano, as a means of entertainment and pleasure,
at all to buy cars will be doing so; that the sell- untiringly along definite lines. Not merely a
as something with a definite published value and
ing of automobiles to such people is little short passive acceptance, but a definite conviction, driven
a permanent place in the world of music.
of wicked, and that the automobile industry has home by the power of active and persistent pub-
We cannot do all these things at once. We
evidently passed the stage where the public is licity, is the fact that everywhere appears to us.
must take time and use patience, good will and
begging to be permitted to buy, there is little in
It is here, one must suppose, that the lesson of
the latest turn of events which should provoke the automobile's success it valuable for us in the sincerity. But we can do a great deal thereby to
an extraordinary interest. For the real danger player industry. In this article an attempt is be- re-create public opinion and re-form it nearer to
has existed for some time past, and the present ing made to show that the success of the auto- our desires. We have every bit as good a propo-
situation affords rather a convenient peg on which mobile, in the end, has been a success promoted sition as the automobile. The only trouble has
to hang a discourse than a cause for special and by advertising, and that the particular kind of ad- been that we have not known it.
And, lastly, let us not forget that the great
sudden alarm.
vertising which has been good for the automo- success of the automobile is largely due also to
Automobile and Player-Piano as Rivals.
bile is, fundamentally, the best for the player- the fact that everybody in that industry knows
The plain fact of the matter is that the auto- piano. If this be true, then the natural lesson is
his business thoroughly. Every salesman, every
mobile and the player-piano have been rivals ever that we in the player industry can duplicate auto-
dealer, every mechanic almost, may be regarded
since their almost simultaneous jump into popular- mobile success, even though in more modest pro-
as a real expert. We, too, must achieve a simi-
ity. One proposed to revolutionize travel and the portions.
lar excellence. We must learn, all of us, to know
other proposed to revolutionize music. And un-
Now, the basis of automobile advertising has our proposition and know it thoroughly.
fortunately it is, on general principles, somewhat been the judicious combination of technical detail
And let this one last fact be well digested: An
easier to interest people in travel than in music. with straightforward "pleasure-and-entertainment"
automobile is an expense maker, first, last and all
Or, to put the matter in another way, of any talk. With automobiles you can talk mechanical
the time. The player-piano need involve not one
given thousand people a majority will be more details to a large extent, because you are dealing
cent of upkeep expense, outside of the occasional
interested in the idea of rushing around the with a machine pure and simple. At the same
cost of tuning, all the years the purchaser has it.
streets at high speed than in staying home and time, however, you find that the advertising is
enjoying music.
based upon the second rather than upon the first
THE REAL REASON.
The thing which has, until recently, reduced of the two elements. Automobiles are not adver-
this advantage on the part of the automobile has tised as being desirable primarily because they
If prompt dismissal was not the fate of the
been the matter of cost and upkeep. And yet, in have a great many highly complicated devices, but young man who figures in this incident from Har-
spite of all this, the automobile has sold with tre- rather are said to be furnishers of much pleasure, per's Magazine, a keen sense of humor in his em-
mendous success and in tremendous quantities. utility and entertainment, the devices aforesaid be- ployer was probably the reason the lad escaped.
One maker of moderate priced cars in Detroit is ing merely the out-of-sight contributors to the Two young employes of a florist in Philadelphia,
said to have sold 47,000 of them during the last general result. Speed, convenience, luxury—these who are supposed to be variously employed in the
year and to expect an increase for 1912 over these are the themes on which motor-car advertisers rear of the establishment while the "boss" looks
figures of at least fifty per cent. These things continually harp.
after things in the front, were recently startled by
are staggering. They teach us that the great first
In other words, the pleasure side of automo- the appearance of their employer while they were
cost of the motor-car is apparently largely offset, biling is continually the main theme, while the engrossed in a game of checkers.
and we have to ask ourselves what there is in, mechanical details are insisted on only to such
The proprietor was justly indignant.
the proposition which makes it such a big seller, "an extent as will interest a public by this time
"How is it," he demanded, "that I hardly ever
apart from its own inherent, appeal. The mere more or less familiar and critical. And it is to find you fellows at work when I come out here?"
idea of rushing around in a fearfully expensive be noted that the day of greatest automobile suc-
"Well, sir, I'll tell you," volunteered one of the
mechanical puzzle would not appeal to any but cess, when the public was begging on its knees youths. "It's on account of those rubber heels
very rich people, surely, unless the method of sell- for the chance to buy cars at high prices, was also that you wear."
"AUTO-MOTION" VERSUS "AUTO-MUSIC"
NATIONAL F|p/»tril>
Tlie
me
w
"No
Trouble*' Player
Player
No Trouble"
NEW ART STYLES
MANDOLIN, a n d t h e N e w VIOLIN-FLUTE
•- 1
ATTACHMENT
JLj M iL/ \ / 1 M M \ /
NATIONAL PIANO PLAYER
OREGON-ILLINOIS
Write lor Descriptive Catalogue
CO
PIANO
INIieRel-In-tlie-Slot
Continuous Roll, and Automatic
Rewind Styles—Also 88 Note Pedal
and Combination Pedal and Elec-
tric Styles.

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