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48
THE:
MUSIC
TRADE:
REVIEAA/
tive. Some will say that a combination is the se- can prove that he has his finger on the public's
cret. Is it the method of exploitation? Is it the pulse is the man to handle and exploit songs.
manner and the method of the singer?
"When it comes lo the question of the singer,
''The four heads under which 1 have placed the here again a knotty problem presents itself. There
four possible causes may be taken separately. are thousands of singers on the stage to-day, and
First, let us consider the lyrics. A lyric must be they must all be fitted. Unless they are well fitted,
production of the moment, whether serious or they receive, no benefit. One might liken this
CDWA1D LTMAN BILL - Eiltor aid FTtprlettr a comic.
It must have regard to the demands of the process to a tailoring business—a good fi*t insures
J. I.
time and such treatment as will place before the
further patronage, a bad fit probably ends the
hearer, the reader or the singer in a most attrac-
business."
B. B. WILSON. Editor M u l e Section
tive form the best treatment of the subject. Thou-
PvMtokei Ivcry Satartay al 1 Umitam ATCMC. New T«rk
sands of lyrics are written that do not deserve the CRITICS PRAISE "THE WIFE HUNTERS' 7
SOIICUPTIOII, (Including portage). United State* aad
title; thousands are written which are either late
Mexico, $2.00 per year; Caaada. 11.50: all ether oona-
or too early. A lyric writer must strike on the Comment Favorably Upon Various Features of
trlea. $4.00.
heat of the moment. It may not be necessary to
New Lew Fields Production.
T«l«phoaes-Number« 4677 aad 4478 Gramerejr
have inspiration, but a something akin to inspira-
Conncctlna all Department*
"The Wife Hunters," the successful New York
tion is essential. A gift of lilt is possessed by few,
production of which at the Herald Square Theater
and
lilt
and
happy
rhythm
go
with
successful
song-
NEW YORK, NOVEMBER 18» 1*11
was announced in The Review last week, was
writing.
"Next, let us take melody. What applies to the highly praised by the critics of the various daily
All matter of every nature Intended
lyricist may be said to apply almost entirely to the papers, some of their enthusiastic opinions being
follows:
for this department should be addressed
melody-maker. Great and small composers must as Alan
Dale, The American.—A busier set surely never set
The Editor Music Section Music Trade
be alike in that they can absorb the influence of
foot in musical comedy—one could watch their antics and
marvel
at
their cheerful spirits and smile at their ingenu-
Review, 1 Madison Avenue, New York.
an idea and the momentary requirements of their
ous ginger. The music was of the popular calibre, very
sugary
and
plentiful.
The girls looked young and they
musical patrons. It is knowing what the public danced nimbly.
want, how they want it, and when that makes the
The Kvening Mail.—The piece is staged generously and
prime element in the make-up for a successful tastefully.
New York Review.—It is exceptionally well cast and
every member of the cast is seen to the best advantage
melody-writer. The public may want a thing, but
One riotous picture of color and dancing.
may not know what that thing is. It is for the
New York Evening Journal.—Originality is in evidence
through.
music composer to divine this. Often we find the all New
York Telegram.—Plenty of youthful vigor. Amus-
lyrics too good for the music or the music too ing in an unusual way.
Herald.—Prettier dancing, stage pictures, girls, costumes
good for the lyrics. When we have the ideal com- and all that goes to make a show glitter are seldom seen
In view of the great number of popular songs
bination the proper song can be written and com- on Broadway.
being published in this country and the strenuous
Leo Feist publishes the music of "The Wife
posed.
efforts being made to place as many of the songs
Hunters."
Importance of Proper Exploitation.
as possible in the hit class one begins to wonder
"Then we come to the method of exploitation.
how the Europeans, and particularly the British
MUSICIANS' CLUB'S NEW HOME.
publishers, succeed in solving the problem of se- This probably is the most important point for con-
The Musicians' Club of New York, organized last
lecting a worthy number and then pushing it to sideration. Be the article for sale never so good,
success. The success of B. Feldman & Co., of successful sale of that article cannot be established spring, and which now has a membership exceed-
unless it is handled in the proper way. It were ing 600, has moved into permanent quarters on the
London, Eng., who, besides publishing many songs
useless to push a bad commodity; one might as fifth floor of the new loft building, 02 West 45th
on their own account, act as representatives for
several prominent American publishing houses, well flog a dead* horse. An exploiter of popular street. The rooms have been handsomely furnished
songs must be a. master of judgment, not only of
and are open every day and evening, including Sun-
makes the recital of iheir methods and ideas on
the subject particularly worthy of attention. In a the public requirements, but of the value of the days. The formal opening will take place on De-
goods he is to present to that public. He must cember 15. This club, which is for musicians of
recent article in The Era, the well-known theatrical
weekly of London, Bert Feldman, head of the know, as no ether can know, how, when and where both sexes, has elected officers, as follows: Presi-
company, had the following to say regarding "The to put forward the claims of a song. He must dent, David Bispham; vice-president, Tali Esen
have reasons, and perhaps most of all he must Morgan; secretary, Louis R. Dressier; treasurer,
Secret of Song Success" :
know his media. The man who, year in year out, John M. Fulton.
Four Strong Factors.
"What is it that makes a song popular? Is it
the lyrics of a song that make for its success?
Some may say 'Yes,' others 'No.' Is it the melody?
Vocal opinion will probably lean toward an affirma-
USICSECTION
COMMENTS B Y -
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