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VOL. LIII. N o . 20. Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, Nov. 18, 1911
CHAPPELL & CO. CENTENARY.
The Famous British Music Publishing House
Founded in 1811—Some Interesting Histori-
cal Facts—A Letter from Beethoven.
The year of 1911 holds special interest for the
music publishing house of Chappell & Co., Ltd.,
London, Eng., in that this year marks the centen-
ary of the founding of the business, which has
grown to such tremendous proportions. The first
public announcement of Chappell & Co. appeared
in the Morning Chronicle of London on January
23, 1811, when they informed the readers of that
paper that they had "taken the extensive premises
lately occupied by Goulding & Co., 124 New Bond
street, and have laid in a complete assortment of
music of the best authors, ancient and modern, as
well as a variety of instrummts, consisting of
grand and square pianofortes, harps, etc., for sale
or hire"; and the fact that the new firm rose
rapidly to a prominent position is indicated from
a letter written by Ludwig von Beethoven, the com-
poser of the "Immortal Nine," in Vienna to his
friend, Ferdinand Ries, in London, in 1822, in
which he said: "Porter says that Chappell, in
Bond street, is now one of the best publishers," and
in referring to two works—a pianoforte sonata
and a string quintet—which he desired to have
published, "They would sell easily for, perhaps,
fifty ducats in gold (can you get more, so much
the betttr; it will be very welcome)." The original
letter, written in German, is now one of the cher-
ished possessions of Chappell & Co.
Samuel Chappell. John Baptist Cramer and Fran-
cis Tatton Latour were the founders of the busi-
ness, and their first issue of music included Cra-
mer's "Sonata for the Piano Forte," pianoforte
duets by Latour and P. A. Corri, and other pieces
for the harp, pianoforte, etc. In 1824 Cramer left
ihe business and the following year Chappell and
Latour dissolved partnership, the former continu-
ing the business alone. One of the feats of the
company was the arrangement with Charles Dick-
ens to give thirty readings for ioO per night, and
later another successful reading tour of forty-two
nights for £2,500. A third reading tour was ar-
ranged for, but the illness of Dickens prevented
his appearance. "Tom" Chappell, as he was called,
was also the first and only chairman of the com-
mittee in charge of the erection of St. James Hall,
erected at a cost of £70,000 and opened in 1858. It
was the first attempt to place the price of concert
seats within reach of the multitude of music lovers,
the prices at St. James Hall averaging about a
third of those usually charged at concerts. The
enterprise was carried on until 1901, when it came
to an end with the l,602d concert. The Chappell
ballad concerts, which continue to the present day,
had their origin in the old hall.
One of the first successful productions published
by Chappell & Co. was "The Bohemian Girl," by
Balfe, which created a country-wide furore in
1843. Twenty years later the Chappells also se-
cured the rights to Gounod's "Faust," and caused
the successful production of the opera in London
after its practical failure in Paris. Nearly all of
the famous Gilbert and Sullivan operas, beginning
with "Trial by Jury" in 1875, were also published
by Chappell, and the standing of the house in the
field of production music to-day, with "Der Rosen-
kavalier,'' "The Merry Widow,'' "The Count of
Luxembourg," "Havana," "Peggy," "Gypsy Love,"
"The Quaker Girl," "The Pink Lady," "The Area
dians," "The Balkan Princess" and a host of
others, is not to be disputed.
ISSUE NEW CANTATA.
'The Village Blacksmith" by Longfellow Used
as Basis for New Work by William Haesche
— T o Be Sung by Eight Hundred Voices.
M. Witmark & Sons have just issued a new
cantata from the pen of William Haesche. The
S1NG
,S O C PER E Y'EAR E N T S
investigated the proposition and stocked the edi-
tion is indicated by the following advertisement
inserted in a prominent musical journal by Grinnell
Bros, the prominent Detroit music house. Under
the boldly displayed caption, "In Michigan Music
Teachers Buy the Famous Studio Edition at Grin-
nell Bros." appears the following text:
" 'Studio' is conceded to be the greatest Edition
of nowadays. It is essentially the Teachers' Edi-
tion. You can always find that particular piece for
that certain pupil. A special teachers' catalog is
prepared for that purpose. No matter how dull
or bright the pupil may be, you can always find
pieces to fit under the following headings: Double
Notes, Grace Notes, Trills, Mordent, Staccato
Notes, Legato Notes, Triplets, Phrasing, Velocity,
Scales, Chromatic Scales, Broken Chords, Melody
in Left Hand, Expression, Pedal Work, Crossing
the Hands, Independence and Strength."
The above advertisement is of the sort that
makes the music teacher understand, to a certain
degree, just what the Studio Edition can offer.
RESIGNS AS CHICAGO MANAGER.
Al. Goldfinger to Succeed Joe. Harris as West-
ern Representative for Chas. K. Harris.
(Special to The Review.)
Chicago, 111., Nov. 14, 1911.
Joseph M. Harris, for many years manager of
the Chicago house of Charles K. Harris, has re-
signed. He is not yet ready to announce his' plans,
but, according to current rumor, they do not con-
template his retirement from the music publishing
line.
Meyer Cohen, general manager of the house
of Charles K. Harris, has been on from New York
for several weeks, directing a special campaign on
both production numbers and popular lines, and
will remain for some weeks to come and possibly
until January 1. Al. Goldfinger, who formerly
represented another New York publisher in the
West, has been appointed Chicago representative
by Mr. Harris, and leaves San Francisco on No-
vember 18 to take up his new duties.
WILLIAM
HAESCHE.
text is Longfellow's masterful poem "The Village
Blacksmith," and is for male chorus and tenor
solo, with orchestra accompaniment. The score is
scholarly, expressive and melodious and in Mr.
Haesche's best vein. There is a fine incidental
tenor solo, and later an effective passage for tenor
solo and chorus.
Mr. Haesche, who is a professor of Yale Uni-
versity, wrote the cantata expressly for the united
choral societies of Connecticut, numbering approxi-
mately eight hundred voices, which is stated to be
the largest aggregation of singers gotten together
in the State at one time and will be sung by them
in New Haven this coming June.
SOME GOOD ADVERTISING.
Grinned Bros. Pushing the Studio Edition in
a Manner That Is Bringing Substantial Re-
sults—Why the Dealers Enthuse.
The enthusiasm regarding the Studio Edition of
music for teachers shown by the dealers who have
HOW ONE SONG STRIKES ENGLAND.
What the Era Has to Say Regarding the Suc-
cess of "All I Ask of You Is Love."
The following interesting item recently appeared
in The Era, the English theatrical weekly:
"Miss Dorothy Wood, some six months ago,
created 'All That I Ask Is Love.' She does not
hesitate to confess that this song has been the
means of increasing her bookings in the music
halls for years ahead. She is now at the Alham-
bra, Leicester Square, and it only needs those who
are in doubt to hear her sing this song to be con-
vinced that it is an epoch-maker, to be ranged
alongside 'Garden of Roses,' 'Somewhere,' and
'Tiny Seed of Love.' Not without confidence do
we predict that 'All That I Ask Is Love' will with-
out doubt be the ballad hit of the year."
"All I Ask of You Is Love" was written by
Edgar Selden, with music by the late Herbert In-
graham and is published by the Shapiro Music
Publishing Co., New York.