Music Trade Review

Issue: 1911 Vol. 53 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor!andfProprletor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Stall:
G«o.
B. KBLLBI, W. H. DYKES,
A. J. NICKLIN,
B. BRITTAIN WILSON,
AUGUST J. TIMPE,
I. C. CKAIG, L. E. B O W I U ,
W M . B. W H I T E .
BOSTON OFFICE:
CHICAGO OFFICE:
G. W. HENDERSON. 178 Tremont St.
E. P. VAN HASUHOEN, 87 South W»bash Ave.
Room 12.
Room 806.
Telephone, Oxford 1776—L.
Telephone. Central 414.
PHILADELPHIA:
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
R W. KAUFFMAN.
ADOLF EDSTEN.
CLYDE JENNINGS.
SAN FRANCISCO: S. H. GRAY, 88 First Street.
CINCINNATI, O.:
BALTIMORE. MD.:
JACOB W. WALTERS.
A. ROBERT FRENCH.
LONDON. ENGLAND: 1 Gresham Buildings, Basinghall St., E. C.
W. LIONEL STURDY. Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION. (Including postage). United States and Mexico, $2.00 per year;
Canada. $8.50: all other countries, $4.00.
ADVERTISEMENTS. $2.00 per Inch, single column, per Insertion. On quarterly ot
yearly contracts a special discount Is allowed. Advertising Pages, $60.00; opposite
reading matter. $76.00.
REMITTANCES.in other than currency torsos, should be made payable to Edward
I.vman Bill.
important feature of this publication is a complete sec
to the interests of music publishers and dealer*
Music Section. tion An devoted
Departments conducted by an expert wherein all ques-
tions of a technical nature relating to the tuning,
Player and
IW>nai*tnu>ntc regulating and repairing of pianos and player-pianos
VC| l driIIieiIl&. a r e dealt with, will be found in another section of this
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand prim
Paris Exposition, 1900
Bilver Medal.Charleston Exposition, 1902
Diploma.. Pan-American Exposition, 1901
Gold Medal... St. Loots Exposition, 1904
Gold Medal
Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES-NUMBERS 4677 and 4878 GRAMERCY
Connecting all Departments.
Cable address: -ElbllL. New York."
NEW
YORK,
JULY 15, 1911
EDITORIAL
T recent conventions of music teachers held in different states
A
throughout the country, the player-piano, and its influence
for good and bad, came in for considerable discussion.
REVIEW
interpreter, a Hofmann, a Busoni, a Paderewski, or a Bauer, gifted
with another special genius, that of interpretation, sits before the
piano and manifests the spirit which was imprisoned in the scroll
by the mind that created it originally, and we feel ourselves brought
into touch with emotions of curious pleasure, wonder and delight
which the works of genius reflect.
We can, however, only hear the better class of music in all
the forms from dance up to symphony performed artistically in
public by individuals specially gifted and educated, or by bands and
orchestral organizations trained for that purpose.
With the player-piano, which can be placed in every home,
which can be purchased for a reasonable figure, we come into touch
with the rarest inspirations of all the best composers and all the
best works in the different forms can be performed. The player-
piano is indeed a boon, and a reality worth emphasizing and holding
up to the serious consideration of dealers and purchasers of musical
instruments throughout the country.
The possibilities of the player-piano as an educational factor
are bound to be recognized in time, just as all prejudices will be
dissipated, and earnest supporters enlisted among that great army
of intelligent men—the music teachers of the country.
Instead of interfering with the study of music, the player-
piano will, on the contrary, so expand and intensify musical appre-
ciation as to make a knowledge of music a greater necessity in
the home.
The player-piano is not by any means a mere automatic con-
trivance, and the sooner that the music teachers view it more
tolerantly and intelligently, the better it will be for all concerned.
Instead of opposition, there should be co-operation, and the
time has already arrived when teachers will instruct not only re-
garding playing of the piano manually, but impart to the pupil
or user of the player-piano a correct knowledge of how the works
of the masters may be conceived and interpreted.
r
T" v HE player-piano brushes from the path of the user the material
JL difficulties which prevent so many from communing in the
privacy of their homes with the great masters, and with every
notable musical work of genius.
A conductor emphasizes, phrases, guides and unites the en-
semble of his band or orchestra in keeping with the purpose of the
composer, using the musicians as a musical means to that artistic
end. The individuality of each performer is absolutely lost in the
individuality of the ensemble which the conductor molds and
colors, according to his own conception of the composer's meaning,
or his own personal interpretation of the supposed work.
The player-piano gives one the same facilities and the present
day duty of all interested in musical advancement is to see that the
owner of the player-piano uses it understandingly.
There are thousands of people, needless to say, who have but
little conception of the correct use of the player-piano, and this is
due in a large measure to the lack of interest and enthusiasm on
the part of the dealer and salesman in arousing the interest of the
buyer of player-pianos to the new field which the player opens up
for him in a musical way.
It is because of this situation that The Review issued the
volume, "The Player Pianist/' which has been a godsend to hun-
dreds of player-piano buyers. It has given them a new vision of
the player-piano and opened up to them a new musical world, so
to speak. It has enabled them not only to play, but to under-
stand the great musical works of the masters—to read them cor-
rectly.
An instrument like the player-piano that increases musical
knowledge, and affords such keen pleasure to the thousands who
hitherto have been poverty-stricken musically, is entitled to the
especial consideration of everyone interested in musical matters
whether he be a piano manufacturer, dealer or teacher.
The prejudice manifested by a certain class of music teachers
and critics, toward the player-piano, and which is noticeable in
their writings and speeches, is dying slowly. This antagonism
meanwhile is without discrimination or justice.
The player-piano has suffered much through being described
as an "automatic" instrument.
Notwithstanding that musical automata, as now manufactured
both in Germany and in this country, are capable of very fine
effects, the player-piano, that is the properly made instrument, is
distinct from that class.
While it not merely admits of that perfect mechanical execu-
tion in fugal and contrapuntal movements and phrasing, and which
can be obtained only by the best instrumentalists, it also gives the
executant or manipulator every facility for impressing on the music
produced the stamp of individuality and personal attention, which
a conductor of an orchestra possesses.
Hypercritics who attempt to belittle or thoughtlessly confound
the player-piano with automata, or such like instruments, should
examine and try to understand the player-piano before becoming
its judges.
As a medium for manifesting to the world the inspirations of
the great master minds, and for giving forth the elements of re-
F, as it has been frequently stated, that trade journalism fairly
finement and pleasure which lie hidden in musical works, the player-
reflects the life of an industry, then what point has the piano
piano is capable of doing much good educationally.
industry reached if judged by the mouthings of the venal press?
Turn the columns of publications devoted to filthy abuse, pro-
HERE is a strange element of mysticism in music anyway.
fane quotations, innuendos regarding private lives of members of
We hold in our hands a printed copy of a classic which came
the trade—serious imputations regarding honest}'—just veering
from the genius of a Mozart ; or a Beethoven, dead and gone. The
sufficiently off the danger line so that the names are not mentioned,
I
T
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
but perfectly clear to the limited number of readers who follow
such writings whom the party means—then to what a low estate
have we fallen!
We have frequently stated that this kind of journalism has
thwarted and checked the growth of this industry, and how in the
world even a limited number of the men of to-day will permit
themselves to be shackled by such vulgar and insolent chains is
beyond the comprehension of ordinary mortals.
Fear! Of course, fear!
For, if one man is attacked and his official acts distorted his
character maligned and abused, why then the next man, no matter
how pure and honest he may be, settles, because he knows that the
cunning thug and his apt pupils can distort matters to suit their
own foul purpose. It is on such weaknesses that the journalistic
.(God save the mark) thugs have fattened.
Have not such conditions reflected upon the character of a
REVIEW
trade which has been polluted and poisoned by the influences of
a band of persons without manners or morals, who have terrorized
advertisers for a number of years and who now find their hold
growing feebler by reason of the attitude of an independent press?
The violators of decency are endeavoring through every pos-
sible means of trickery, deceit and fraud to maintain their hold
upon a trade which is showing a material evidence of growth
towards better things.
Death of the venal press is hard, but life will linger just as
long as one single member of the trade exists who will yield to
dishonest demands.
That is the whole thing in a nutshell, and all the abuse and all
the arguments thrown out from a thuggish volcano does not change
the cold facts in the case.
Now, the question is, how long will men stand for this sort of
thing? That is up to them.
TALL TOWER
The immense output of the piano factories of
the country is most impressively proven to the
public at large through the carload shipments
made to the Pacific Coast from the factories in the
Middle West and the East. According to reports
on file with the Interstate Commerce Commission
there have been eighty-two carloads of pianos re-
ceived in Portland, Ore., from the East since
January 10, sixty-five of the carloads going to one
concern. Figuring on the basis of ten or twelve
instruments to the car this record means that close
to 1,000 pianos have been received in Portland
during the late winter and spring months when
the piano business, as a rule, is not at the height
of its activity. It is to be understood that there
are several piano concerns on the Pacific Coast
who can handle pianos in thousand lots with com-
parative ease through their many branches and
agencies; still, shipments aggregating many times
that amount annually, and the fact that they are
disposed of in short order at retail, lead the un-
initiated to wonder just how a market # of such pro-
portions is found. The agent for one of the lead-
ing railroads running from Chicago to the Coast
expressed genuine surprise at the number of cars
required to carry to the Coast the pianos that
were to make up the holiday stocks last fall, and
said that it seemed to him as though half the
population west of the Rockies could be supplied
with the pianos that his own and the several other
large railroads carried to Los Angeles, San Fran-
cisco, Portland and other Coast cities in a single
year. The plain statement that the annual output
of the piano factories of the country is in the
neighborhood of 300,000 annually at the present
time is met with firm disbelief by the average citi-
zen. The statement that a certain factory turns
out three, five, ten or even fifteen thousand pianos
in a year also appeals to many as being simply an
advertising talk, but the hundreds of carloads of
real pianos being sent across the continent offer
proof of the magnitude of the piano industry that
cannot fail to prove convincing.
*
K «
FYeeborn G. Smith, 3d, grandson of the elder
Freeborn G. Smith, the piano manufacturer of
Brooklyn, N. Y., now in his eighty-fourth year,
is a chip of the old block, it seems, when it comes
to selling pianos. The junior, about 20 years of
age, was out driving in his automobile on Long
Island, when he picked up a prospect about five
o'clock in the evening. The party brought up the
question of buying after he learned Mr. Smith's
identity, when the latter proposed going to Brook-
lyn and looking over their stock in the warerooms.
The offer was accepted, the prospect taking along
his wife. Mr. Smith went flying to the city, the
Long Islanders found what they wanted, made a
payment, the salesman whisked them back home,
and reached his own domicile about 9 o'clock
in the evening. His mother, the wife of Free-
born G. Smith, the second, was greatly worried performed on the Fourth, in part celebration of the
about her son's absence, as he was always prompt- day. In further commemoration of the event, Ruef
ly on hand at a regular time. When his experi- purchased—he is still a very wealthy man "under
ence was related everybody was proud of the cover," it is alleged—the piano aforesaid and do-
young man's business acumen and quick-witted- nated it with his compliments to the penitentiary
ness, especially the grandfather, and congratula- authorities for the entertainment of his fellow-
tions were in order.
citizens temporarily deprived of their liberty for
various and divers infractions of the criminal laws,
«t K «t
Another honor has been conferred on the and therefore menaces to society at large. It is a
Aeolian Co., New York, through their distin- question whether the manufacturer of this piano is
guished president, Harry B. Tremaine, now in particularly solicitous to obtain a letter commend-
Europe. Recently the company received a cable ing its beautiful singing quality and true musical
from Mr. Tremaine in which he stated he was in tone from Abe Ruef or Raffles the burglar,-though
the receipt of a royal warrant of appointment to the instrument will give them no end of pleasure.
the King of Belgium. This makes the second
«t at «
royal appointment received by Mr. Tremaine with-
The classified advertising columns of the daily
in the past year, the first being from King George
papers of various cities of the country have re-
V. of England. A royal warrant of appointment,
cently been quite well filled with offers from piano
which is highly esteemed abroad, is always con-
houses to store pianos in the homes of applicants
ferred upon individuals, never upon firms. In
during the summer free of charge with a view to
these warrants issued to Mr. Tremaine the article saving storage expense. In very few instances is
recognized is the Aeolian Co.'s Pianola, which has
the name of the piano house making the offer
been accorded innumerable honors at the hands given in the advertisement, and in several cases at
of royalty and distinguished personages the world
least the advertisements have been worded in such
over.
a way as to indicate that the offer came from a
K K K
private family, generally one about to leave town
for an indefinite period. It is needless to say that
In mentioning the Aeolian Co. another honor,
the competing piano men who are on to the game
but of a totally different kind, was offered them,
and the manner in which it is worked are not in
but it was declined with thanks. At Long Beach,
L. I., N. Y., one of the finest stretches—about the least in favor of such advertising and where
possible make a strong protest. In some cases,
nine miles of ocean frontage—of beautiful white
sand along the whole Atlantic Coast, and now however, it has been almost impossible to discover
the name of the house making the offer until too
rapidly developing into a fashionable resort, a steel
late to. spoil the effect. While there are some
pier was to be erected. The shore foundations
dealers who claim that the summer storage plan is
were completed and then work was suspended
a perfectly proper way to secure piano prospects
indefinitely, and the construction never proceeded
any farther. It came out accidentally that the there are a great many others who believe that the
plan is to be included among the many that serve
Aeolian Co. had been approached by the real
estate promoters of the scheme, and the proposi- to cheapen the piano business and would like to see
tion made that if they would subscribe to a cer- it discontinued.
tain amount of stock the work should be named
at at at
Aeolian Pier. The company, however, were not
Ferruccio Busoni, the famous pianist-composer,
interested and therefore, as stated, they missed who was heard in concert with the Chickering
that other "honor," for which they did not care piano last season, has been working on an opera
a rap. By the way, a bunch of New York piano for the last few years which he now expects to
manufacturers are property owners at Long Beach, have produced some time in the autumn. The
and they think well of the investment.
libretto, as well as the music of the new opera
n at at
which will be entitled, "Die Brautwahl" (The
Abe Ruef, the whilom San Francisco political Wooer's Choice) are by Busoni. The premier of
boss and grafter par excellence, now serving a the new opera will occur at the Stadttheater at
fourteen-year term in San Quentin Penitentiary Hamburg in November under the capable direction
for being "caught with the goods," has presented a of Conductor Gustav Brecher. The production of
concert grand piano (name unknown at present the new work will be awaited with interest, for
writing), to the co-inmates of the prison. Per- during his tour of this country Busoni demon-
haps everyone is not aware Ruef is a college-bred strated that he was a man of originality, and of
man, one of rare intelligence, and his acumen, con- distinct force in the musical world. His readings
sidering his political misdeeds, need not be cata- of his own works, as well as the compositions of
logued here. However, Ruef had written a play, the masters, through the medium of the superb
in which the entire cast were convicts, including Chickering grand which he used, were a revelation,
himself in the title role—he always had a penchant and his career in the fatherland is being followed
for being at the head of the procession—that was with interest by his many friends here.

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