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48
THE
MUSIC
TRADE
REVIEW
rally compliment him, and all too often try to
CLEVER ADVERTISING.
borrow money from him. With a couple of live
and busy enemies, however, his success has far How One Music House Calls Attention to the
more reaching results, for he has aroused their
Latest Popular Hits by Weaving the Titles
envy, has overcome their competition, and as a
Into a Story.
result feels that he has accomplished something
while. If the dealers would anticipate their
That there are many ways of advertising the
IDWA1D LYMAN BILL - Editor aid Proprietor worth
competitors instead of bewailing their fate they popular sheet music that will attract, more atten-
J. B. ST1UANE, Maaaglag Mtor
would be in a position to regard the entrance of
tion than the stereotyped list published without
a new competitor into the field with some degree comment was recently proven by the Wilbur
B. B. WILSON. Editor Music Section
of complacency, feeling that while he was bunding Templin Music Co., who in an advertisement wove
PaMMe* Every Satariay at 1 Maiiam kitmmt. Raw Ytrk
a foundation for his business they could go forward the titles of the latest hits into a story, as fol-
S0BSCUPT10N. (Including poata**). United itatea art
on the solid foundation already built.
lows :
Mtxloo, 12.00 par year; Caaada, $t.BO; all atkar OOOB-
Value of Incompetent Singers.
"In the Summertime" "Billy'' met "Little Miss
trial, 14.00.
A number of music publishers in their strenuous Fix-It" in a "Garden in Sweden." She was a
T«l«phoaes-Numbero 4677 and 4*78 Gramerey
efforts to have their songs placed with as many "Beautiful Lady" and her "Every Little Move-
Connecting a l l Departments
singers as possible become careless in the selec- ment" pleased him.
tion of such singers, and as a result what was
"You Remind Me of a Girl Who Used to Go
NEW YORK. NOVEMBER 11, l t l l
originally intended for a boost in reality becomes a to School With Me" in "Casey Jones" room, he
knock. A great many vaudeville performers are said. "Gee, But It's Great to Meet a Friend From
so anxious to sing the latest hits that they do not Your Home Town." "Let Me Call You Sweet-
All matter of every nature Intended
stop to consider whether or not the particular song heart."
for this department should be addressed
desired is really fitted to their voice or act. They
The Editor Music Section Music Trade
"1 Never Had a Sweetheart," she replied. "The
go to the professional rooms of the publisher, try Only Pal I Ever Had Came From Frisco Town."
Review, 1 Madison Avenue, New York.
out the number in a perfunctory manner, learn the "I've Been Kissed in San Francisco."
words as would a parrot, and then proceed to tor-
Then "Kiss Me, My Honey, Kiss Me," he
ture the public. In all too many instances they pleaded.
have no conception of the real value of the song
Mother always said, "Save Up Your Kisses for
and how to get the best out of it, and the result a Rainy Day," retorted his "Pink Lady."
is a frost. The writer has seen one of the great-
"If I Don't Get You I'll Get Your Sister," he
est hits of the season, a number that has won suc- angrily threatened, and her heart whispered, "Be
In his interesting article on the selling of popu- cess for many of the most prominent acts, fall flat Careful, Mary." He would have left her "All
lar music in the Music Section last week, F. H. in the hands of an incompetent performer. The Alone" then, but she shouted, "Stop, Stop, Stop."
"1 Will Come Back," he called, if you will "Put
Burt, Eastern sales manager for Jerome H. Remick song that is generally good for a half-dozen en-
& Co., emphasized some points that should be cores was received in almost perfect silence. If a Your Arms Around Me, Honey."
"I Love Some One," she coyly answered.
taken to heart by every retailer of sheet music. large proportion of that particular audience had
"All That I Ask Is Love," said "Billy." "Will
There are many dealers who cry out against pres- never heard the song before they went away with-
ent conditions in the retail field. They say that out the slightest idea of its real attractiveness. You Be Mine?"
She exclaimed, "My Hero," "I'm Ready to Quit
competition is too strong, especially with the many What benefit does the publisher and the retailer
ten-cent stores on the job, and also claim that the gain from such an exhibition? Were discrimina- and Be Good" and bake your "Buckwheat Cakes."
Where shall we go "Honeymooning?" he asked,
profits on the general run of popular music are so tion used in the placing of big songs with vaude-
small as to make it difficult to clear fair living ex- ville people and more time taken in teaching the and she replied, take me on a "Steamboat Bill"
penses. The dealer who wrote the letter quoted in smaller number of singers the proper way to get "On Mobile Bay."
So "On Sunday Evening," to the strains of
Mr. Burt's article is very likely one of the sort the best results out of the song, there is no doubt
who needs hot competition to stir him up. It but that the popularity of the song would be greatly "Everybody Wonders Why They Married," played
isn't the trade a dealer has that will keep him on increased. A song handled well by ten good acts by "Alexander's Ragtime Band," these "Two Lit-
his mettle, but it is, rather, the trade that he is getting more healthful publicity than the same tle Love Bees" were joined together. Among the
guests of note were "Madame Sherry," "Captain
doesn't get and that goes to the other fellow. A song poorly sung by five times that number of
Dinklepop," "Dr. Tinkle Tinkler" and "Jesse
well-known and successful business man once re- people.
marked that it was the enemies of a man who
forced him to prove a success, for his friends did
not make any demands upon his skill. When a
man gets along in the world his friends very natu-
"I
N A / A r M T A C3SI
MUSICSECTION
COMMENTS B Y -
JUST LIKE THE GIRL THAT MARRIED DEAR OLD D M "
We are publishers of the follow S*g
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" THE COUNT of LUXEMBOURG"
'THE QUAKER GIRL"
"GIPSY LOVE"
"THE PINK LADY"
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"HAVANA"
"THE CLIMAX"
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41 East 34th St., New York
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Most Beautiful Child Ballad Written
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THE MOST POPULAR SELECTIONS
HOST POPULAR OPERAS
"Will The Roses
Bloom In Heaven?"
By Chas. K. Harris
Columbia Thsatr* Bldg
MEYER COHEN, Mgr.
HINDS, NOBLE & ELDREDGE.
Just Published
This collection will ap-
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through the fact that it
is complete in every re-
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favorite standard operas,
including selections from
Contes D'Hoffman, Lak-
me, Eugene Onegin, etc.
The melodies selected are
the ones with which
everybody is familiar and
the arrangements a n d
modern fingering are spe-
cial features which will
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Just Published
THE ROOT EDITION BEAUTIFUL
Trade Supplied by the iVleKinley JVluslt Co., Chicago and IVew York
The Root Edition Beautiful is being advertised in every musical magazine in this country. 200,000 music teachers are being supplied with catalogs containing thematic and de-
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