Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
V O L . L I U . N o . 1 8 Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, Nov. 4, 1911
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§.« C o°PER S< YEAi ENTS -
Concentrated Sales Effort in Your
Music Roll Department
A New UNIVERSAL Selling Plan
O
NLY a few dealers need or can afford to carry all the music rolls listed in the regular analogs; niiuT-. H u-t
limit their stock.
•
. -
*
But it is practically impossible for any dealer to select from the large 65 and 88 note catalogs a limited
-lock that will anticipate the customer's demands- that will not be largely composed of' slow-selling rolls or "dead
-lock."
•ooks that will do away with this difficulty have just been issued by the Universal .\1II.-K v <>ui|..iiiy. These
two complete, compact books contain Wit. best selling selections from the larger catalogs, yet not too many rolls for
you to carry in stock. They have been compiled from our 'factory selling records—there could be no surer guide to
public taste.
.If
ke up your stock from the selections listed in these two books you have, instead of an incomplete, in-
a
1
he.Overwhelming advantages of this new Universal selling plan over the old method of doin.
ataiogs arc summarized a^ follows
III
(lUIU't
(M M
Tlic e.vhense rf tf acini* this "Ready Made Library" before your tra
/>v us,jfo>
adequate for your requirements.
hint of all, the {act that your- customers know that i the rolls enumerated in
•••/.,., a r c aiailable a t all t i m e s w i t h o u t
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,,/J
h,\<\'',hl'v
hr
-•• :>:
- ••'/ p r o z r
t h e '••••<><•' •••-•> <.-*;„, u h u ^ t n m i l
Jr-7-isrd.
a d d e d to the l i b r a r y . i r o n i o u r r e g u l a r m o n t u i y l i u i i e u n s WHICH we wiii . u ^
[ j • 1 \
•,
'.aiiuiK-, -n m a t t h e l i b r a r y can b e m a d e t o k e e p p a c e w i t h p u b l i c d e m a n d .
n-ilier the nlaii will be sufrlcicntiv f a r - r e a c h i n g to help a l o n g y o u r P l a y e r sales.
Customer.- pUa>r
MI w h e n t h e y H i v e o c c a s i o n t o m a k e r e c o m m e m '
to t h e i r
friends.
T h i s n e w p l a n o t t e r e d to y o u at the b e g i n n i n g 01 lin-.. im- iyi \-i^
.-•.»_.i.soii, t a k e s on an a d d e d value.
W r i t e us n o w a n d a s k u s t o s e n d you, p o s t p a i d , copies of t h e n e w 6 5 a n d 8 8 - n o t e B o o k l e t s , t o g e t h e r with m o r e
detailed i n f o r m a t i o n on a d o p t i n g t h i s s y s t e m a t i c a n d profitable p l a n for y o u r roll d e p a r t m e n t .
THE UNIVERSAL MUSIC COMPANY
Oldest and Largest Manufacturers of Music Rolls in the World.
362 FIFTH AVENUE
NEW YORK