Music Trade Review

Issue: 1911 Vol. 53 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
man will surely try to improve himself were it only
in order to improve the music composed by
women.
NOW PUBLISH^THE SCHERZO."
MUSIC TRADE
REVIEW
MREVIEWflEARS
ebfore the audience. He has provided a generous
measure of those pleasing little melodies which in-
sist in re-echoing in the ear long after they have
passed. The numbers which stick out most promi-
nently are "If I Should Dream of You," a duet
by Mme. Scheff and George Anderson, and "I'm
Such a 'Romantic Girl," sung by Miss May Boley.
The music is published by M. Witmark & Sons.
THAT while the cost of living continues to go
up, the price of popular music is still getting
lower.
THAT even the jobbers are now indulging in
(Special to The Review.)
price cutting wars on their own accounts.
Boston, Mass., Oct. 16, 1911.
VISIT BALL GAME IN A BODY.
"The Scherzo" is the name of the White-Smith
THAT while many singers demand substantial
Music Publishing Co.'s new ''house organ." This amounts for singing songs of various publishers, J. H. Remick Close Offices in Honor of Occa-
will be published quarterly, and the initial number Mabel Hite offers to pay real money for a song
sion—Selling End in Good Shape.
goes to 40,000 people. Advertising will not be ac- that will fit her act.
cepted except from non-conflicting businesses.
THAT if other artists would consider a song
The "Seeing the Worlds Series Bug" hit the
As a house organ is supposed to do, it is full
from the viewpoint of "How does it suit my offices of J. H. Remick & Co. hard on Saturday
of interestisg notes and articles concerning the voice and act," than "How much is there in it
last, and as a result a half holiday was declared
White-Smith publications; lists of new music; for me," they themselves would be the gainers.
for the entire force. Those who attended the
notes on authors and other features, all "made up"'
THAT Will Von Tilzer is so busy these days game and occupied regular seats included Messrs.
to give the reader attention-holding reading, at the that he hasn't even time to tell how good business
Remick, Belcher, Gumble, Speck, Burt and Phillips,
same time information on White-Smith music. As really is.
while the names of those who lined up in the
the time progresses, there will be articles concern-
THAT that's some busy even for a successful bleachers go unrecorded.
ing concerts where the W.-S. numbers appeared, publisher.
F. H. Burt, the Remick sales manager, is espe-
and other interesting reading.
THAT the publishers of production music are cially enthusiastic over the manner in which "O,
Banks M. Davison, publication manager, is doing well satisfied with the general results thus far You Beautiful Doll" has caught on and declares
the editorial stunts on "The Scherzo," aided and this season.
that general business thus far this month has
abetted by others in the offices.
THAT the publishing fraternity were well repre- been so good that he is afraid to talk about it
President Walter M. Bacon reports a particularly sented at the various games to decide who are to and still preserve his reputation for truthful-
good business, not only in sheet music and pub- be the World's Champions.
ness.
lications, but right through their business.
THAT Mark Antony has nothing on J. A. Roach
in the orating line when the latter condescends
SCORES AGAIN IN NEW YORK.
to hold forth on the merits of the "Most Popular
Series" of music books.
"Dr. De Luxe," the well-known light opera
THAT, incidentally, Mark was talking about a which contains a number of songs that have won
dead one.
their way into a large degree of favor, has been
THAT Billy Gould defines a "Mexican athlete" drawing crowds to the Grand Opera House, New
as one who is an expert in throwing the bull.
York, this week. Witmarks publish the music.
THAT the book of records of the "Mexican Ath-
letic Club" must be an interesting and rather per-
sonal volume.
THAT the rules of salesmanship apply to the
selling of music as well as to the disposal at retail
of fancy shirts.
MARSHALL MONTGOMERY
THAT too many dealers take the motto of
'"Following in the footsteps of dear old Dad," has just returned from his
altogether too literally.
triumphant tour of Europe,
.New House Organ of White Smith Music Pub.
Co. Full of Interesting Items.
k
GREAT ARTISTS
Teachers and Musicians
generally all agree that the
merits ol
CENTURY EDITION
ten cent sheet music are far
above its modest price.
Century Music Pub. Go.
1178 Broadway
New York City
HERE IT IS AGAIN!
The New Star Dance Folio No. 11
Just What
You're Wait-
ing For.
MUSIC OF "THE DUCHESS" GOOD.
^Victor Herbert's Efforts Chiefly Responsible for
i
the Success of the New Comic Opera.
To judge from the first night performance of the
new Victor Herbert comic opera, "The Duchess,"
in which Fritzi Scheff is starring, whatever suc-
cess the production enjoys will be due to the music
and the direct efforts of Mme. Scheff rather than
any great cleverness in either book or lyrics. Mr.
Herbert seems to have desired to have every num-
ber prove of interest rather than to concentrate on
one special selection and keeping it persistently
Victor Herbert's Latest and
Greatest Success
"THE ENCHANTRESS"
to fill his American en-
gagements .
While abroad he appeared
at Buckingham Palace before
King George and Queen Mary
and all the title monarchs
who were present during the
coronation.
He sang < 'IN ALL MY
DREAMS I DREAM OF YOU• f
which so impressed King
George that he requested
him to repeat it.
Going some for an American
song.
Selling Everywhere.
Selling Your Share?
LEO. FEIST--NEW YORK
An Opera Comique in T w o Acts
Book and Lyrics by
THE
FOLIO
OF
HITS
Fred de Gresac and Harry B. Smith
with KITTY GORDON
All the Musical Numbers
Now Ready
We have on file unsolicited orders for over 5,000
copies, so if you wish your order filled promptly send
it to-day.
We have the goods \ou have th • customers
L,et s get together!
JEROME H, REMICK & CO.
131 W. 41st Street
NEW YORK
68 Farrar Street
DETROIT, MICH.
A. H. GOETTING
MUSIC
JOBBING SERVICE
Why don't you. Mr. Dealer, buy ALL YOUR
MUSIC FROM ONE SOURCE?
No matter what music is wanted or how many
copies, simply send ONE ORDER to us, and the
music will be shipped to you on the day jour order
is received.
Our prices are guaranteed to be the LOWEST,
as we won't be undersold by anyone. Send for
our Monthly Bargain List (free) and join the
circle of money-making music dealers.
A.
M. WITMARK & SONS
San Francisco
Paris
New York
London
Chicago
H.
GOETTING
Springfield, Mass.
A. H. Goatting, SSS-SOO Wabash Arc. Chictfo.
New York Music Supply Co., 1358 Broadway, N. Y.
Esterprtt* Music Supply Co., 140 W. 86th St., N. Y.
Coupon Music Co., Oil Washington St., Boston.
A. H. G~t«*«"t. 14S Yonge S t . Toronto, Can.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
50
GRAND OPERAJN ENGLISH.
Henry W . Savage to Again Enter the Field
with the Production of Puccini's "Girl of
the Golden West"—Secures Capable Com-
pany of Real Singers.
The lield of grand opera in English has for
many years owed much of its fruitfulness and ex-
pansion in this country to the tireless devotion of
Henry \V. Savage. Through the courage and
enterprise of Air. Savage, the United States and
the Canadas were enabled for the first time to
enjoy in their own language the wonderful music-
dramas of Richard Wagner, the vocal romances
of Giuseppe Verdi, and later the delicate and soul-
ful harmonies of the present great master of the
Italian school—Giacomo Puccini.
Mr. Savage's retirement, brief as it was—from
an enterprise he had so ably directed—brought
regret to lovers of opera in the vernacular, and
his announcement last season, therefore, of his in-
tention of returning to the field of his former
triumphs was received with enthusiastic acclaim,
for the reason that he has produced grand opera
in English on a plane of scenic and lyric beauty
comparable to the best European and metropoli-
tan presentations, and, moreover, made it pay.
Mr. Savage enjoys the distinguished honor of
producing for the first time in English Wagner's
most remarkable works—his sacred-music drama,
"Parsifal," and later, with his regular English
Grand Opera Company, he gave the great Ger-
man's music-drama, "Die Walkure," the third of
the Nibelungen Ring dramas an elaborate staging.
With the same company that year he also gave in
English a magnificent presentation of Verdi's
Egyptian opera spectacle, "Aida." In 1906 Mr.
Savage gave the world its first hearing in English
of Puccini's Japanese opera, "Madam Butterfly."
in a transcontinental tour, embracing one hun-
dred of the principal cities of the United States
and Canada, in each of which he will present for
the first time in English Puccini's masterful com-
position, "The Girl of the Golden West," Mr.
Savage will make his re-entry into the grand opera
field, and, curiously enough, his return is through
the same portal through which with "Madam But-
terfly' 1 he temporarily retired four years ago—
la porta di Puccini—and now he returns with "The
Girl of the Golden West," both Puccini's operas,
and both founded on dramas by David Belasco.
WORLD WIDE HIT
Man's power to serve is, therefore, in proportion
to his ability, reliability, endurance and actions, and
For Century Edition as Dealers Realize the the business of to-day is the science of service and
Value of the Line.
he who serves best, profits most, sometimes not
particularly in money, but in the good that he does
The Century Music Publishing Co., New York, and the pleasure he gets therefrom. Money is
absolutely necessary in this world, but it cannot'
slate that the demand for the Century edition of
buy
love, peace and harmony.
music is steadily increasing among dealers all over
tlie country, as they realize the general excellence
of the line and its salable qualities. The edition
PLEASES AMERICAN ROYALTY.
is of the sort that causes the dealer to appreciate it
When Marshall Montgomery was in England
the more after he has handled it for a while and
at the time of the coronation, he appeared before
the result is that once stocked, the handling of
the King and Queen at one of the command per-
the Century edition becomes a permanent factor
formances and so pleased his royal hearers with
in the business. Another advantage of the edi-
his singing of "In All My Dreams 1 Dream of
tion is that it is standard and sells in season
You" (Feist) that the King presented him with
and out, and year in and year out, thus reducing
the possibility of having dead stock on hand to a a handsome gold watch as a token of appreciation.
Mr. Montgomery sang the same song during his
minimum.
engagement at Hammerstein's' this week, and
though he received no gold watches from notables
FEATURING WORKS OF LISZT.
in the audience, he nevertheless elicited applause of
a volume that indicated that New Yorkers have
Oliver Ditson Co. Take Advantage of Cen-
royal tastes regarding songs.
tenary of Great Composer.
INCREASING DEMAND REPORTED
(Special to The Review.)
Boston, Mass., Oct. 16, 1911.
In honor of the centenary of the distinguished
musician, Franz Liszt, the Oliver Ditson Co. are
featuring his works and books. Among these
which are coming in prominently for exploitation,
each bearing the Ditson imprint, are "Ten Hun-
garian Rhapsodies," edited by August Spanuth and
John Orth; "Twenty Original Piano Composi-
tions,'' edited by August Spanuth, and "Twenty
Piano Transcriptions," by August Spanuth.
One of the new volumes in the "Musicians Li-
brary" is a collection of songs by Franz Liszt, for
low and high voice, edited by Carl Armbruster.
This number is also being featured along with the
other Liszt compositions. In historical cases, re-
sults are always good when promoted in a timely
OLD SHOW—NEW MUSIC.
Anna Held, who has not appeared in America
for two seasons, began a single week's engage-
ment at the Forrest Theater, Philadelphia, on
Monday evening in a massive revival of F. Zieg-
feld's big musical entertainment "Miss Innocence.''
The performance was in reality a premiere, as new
scenery, effects, features and new songs have been
provided.
Down By The Old Millstream
'THE ENCHANTRESS" IN NEW YORK.
Every dealer should have it; also,
Joseph M. Gaites' presentation of Victor Her-
bert's new opera comique, "The Enchantress," with
Kitty Gordon in the title role, was given at the
Xew York Theatre on Thursday, October If). The
libretto is by Fred De Gresac and Harry B. Smith
Mr. Herbert says that the book filled him with
enthusiasm, and that the score, which is the most
ambitious he has attempted, is his masterpiece.
Witmarks publish the music.
"DAVY JONES AND HIS MONOPLANE"
"WHEN WE WERE SWEETHEARTS"
"BUCKWHEAT CAKES"
"FARE-THEE-WELL"
Order from your Jobber, or,
TELL TAYLOR, MUSIC PUBLISHER
Grand Opera Hous* Bldg., CHICAGO, ILL.
NEW DEKOVEN COMIC OPERA.
Victor Kremer Co.,
Publishers of
11
LITTLE PUFF OF SM0KE.600D NIGHT"
"HONEY S A L "
"SING ME AN IRISH COME-ALL-YE"
"RAGGED EDGES"
"MOTHER"
" W H Y DON'T THE BAND PLAY DIXIE"
Victor Kremer Co.,
732 SHERMAN ST.
CHICAGO
"The Wedding Trip," a new comic opera by
Mme. De Gressac and Harry B. Smith, and with
music by Reginald De Koven, is now in rehearsal
and will be produced by the Shuberts at an early
date. Remick & Co. publish the music.
MMIC
Eagrivert aid
SEND MANUSCRIPT AND IDEA OF TITLB
FOR EITIMATB
IIIwin ink n u n , NUT YWK CUT
When "The Balkan Princess" opened its season
in Philadelphia recently, Louise Gunning, the
prima donna of the company, introduced with great
success the brilliant waltz song, "The Return,"
from Caro Roma's song cycle, "The Wandering
One." published by M. Witmark & Sons. In a let-
ter received from her she writes that it takes a
double encore at every performance.
VALUE OF A CATCH PHRASE.
If the advertiser can hit on a catch phrase that
becomes current, or upon a picture that attracts
unusually, he has added very materially to the
value of his ad. If the catch phrase or the pic-
ture suggests inevitably some strong point of the
article it advertises, he has added very materially
to the value of his advertisement.
BUY YOUR IVMJSIC FROM
BOSTON
Publisher
»
WALTER JACOBS
167 Tremont S t .
BOSTON. MASS.
Publisher of
' K I M of Spring." "Some Day When Dreams Come True."
And Some Others World Famous
WHITE-SMITH MUSIC PUB. CO.
PUBLISHERS. PRINTERS & ENGRAVERS OF MUSIC
Main Offices: 62-64 Stanhope St.. Boston
Branch Houses: New York and Chicago
B. F. WOOD MUSIC CO.
"EDITION WOOD"
BOSTON
NEW YORK
246 Summer S t
88 East 20th St.
Also at London and Leipzig
JOS. M . DALY
Gaiety Theatre Bldg., 665 Washington St.. Boston. Mass.
Publisher of
"CHICKEN REEL/' "SCENTED ROSES" WALTZES,
And Many Others
OLIVER
DITSON COMPANY
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music Dealers
'PINAFORE" IN TABLOID.
A condensed version of "Pinafore," with twenty-
five people in the cast, is to be tried, out in Boston
next week, and if it proves successful will be car-
ried over the various vaudeville circuits.
SERVICE IS THE LIFE BLOOD.
ROBERT TELLER SONS ft DORNER
LOUISE GUNNING AND "THE RETURN."
The heart that pumps the life blood of salesman-
ship is service. The power to serve to the perfect
satisfaction and profit of both buyer and seller.
In order to be able to serve this end, you must
know yourself, your business, your fellowmen and
you must also know how to apply that knowledge.
SOME OF
HAVILAND'S
HITS
I'M CRAZY 'BOUT THE TURKEY TROT
I'VE GOT YOUR NUMBER
THAT PARADISE RAG
There's A Dixie Girl Who's Longing For A
Yankee Doodle Boy.
Our New Issue Proposition will be of Interest to you
—write us for it and our special bulletin of big hits.
The F. B. Haviland Pub. Co.
125 West 37th Street
New York

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