Music Trade Review

Issue: 1911 Vol. 53 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Staff :
GLAD. HENDERSON,
A. J. NICKLIN,
AUGUST J. TIMTE,
W. H. DYKES,
L. E. BOWEKS.
B. BRITTAIN WILSON,
W M . B. W H I T E ,
CHICAGO OFFICE:
E. P. VAN HARLINGEN, 37 South Wabash Avc.
Telephone, Central 414.
Room 806.
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
BOSTON OFFICE:
REVIEW
The Knabe brothers, after their separation from the American
Piano Co., incorporated with others, chief among whom was Dr.
J. M. Crawford, the Knabe Bros. Co., under the Ohio laws. This
company took over the plant of the Smith & Nixon Co., at Norwood.
Judge Hollister held in his decision that when the Knabes sold
their interests to the American Piano Co. they sold the right to use
the name "Knabe."
Thus the contention of the officers of The American Piano Co.
has been upheld by this decision and it would seem that one more
court decision- has been rendered safeguarding with legal protec-
tion certain names which have become more than family names. In
other words, trade marks representing great property rights, which
under the law are entitled to be protected the same as property of
anv other kind.
JOHN H . WILSON, 324 Washington St.
Telephone, Main 6950.
PHILADELPHIA:
R. W. KAUFFMAN.
ADOLF EDSTEN.
SAN FRANCISCO:
CLYDE JENNINGS.
S. H. GRAY, 88 First Street.
C I N C I N N A T I , © . : JACOB W. WALTERS.
BALTIMORE, M D . : A. ROBERT FRENCH.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., E. C.
W. LIONEL STURDY, Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION, (including postage), United States and Mexico, $2.00 per year; Can-
ada, $3.50; all other countries, $4.00.
ADVERTISEMENTS, $2.50 per inch, single column ; per insertion.
On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $75.00.
REMITTANCES,
in other than currency forms, should be made payable to Edward
Lyman Bill.
Music Section
An important feature of this publication is a complete sec-
tion devoted to the interests of music publishers and dealers.
Departments conducted by an expert wherein all ques-
tions of a technical nature relating to the tuning, reg-
IfconQFtmoiltc
ulating and repairing of pianos and player-pianos are
ITCJJdl U l i e i l t o . d e a l t ^ t h , w i l ] b e f o u n ( f i n another section of this
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
anil
allU
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900
Silver Medal. .. Charleston Exposition, 1902
Diploma. ...Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
Gold Medal. ...Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES-NUMBERS 4677 and 4678 GRAMERCY
Connecting all Departments.
Cable address: "Elbill, New York."
NEW YORK, OCTOBER 2 1 , 1911
EDITORIAL
F
OR the past two weeks trade interest has been focused to a
considerable extent upon Cincinnati where a case was being
tried before the United States Circuit Court in that city, the result
of which would have a far-reaching effect upon the piano names
in this trade. For it was conceded that if the name "Knabe" could
be used by the Knabe Bros. Co. on the fallboard of instruments
manufactured by that corporation, then it would open the door for
others to step in and use family names to an extent which would
have a more or less demoralizing effect upon the trade, and it natu-
rally follows that the public would be entirely bewildered if a num-
ber of pianos bearing the same family names upon their fallboard
were offered for sale.
The property values of such names would greatly depreciate.
Hence, the result of this litigation has been watched with keen
interest, because a goodly number of prominent members of the
trade realize that if no protection were afforded to names, em-
barrassing conditions would be created within the industry. But
according to the last court decision adequate name protection is
afforded.
'Judge Hollister, in the United States Circuit Court, sitting in
Cincinnati, issued last Tuesday a temporary restraining order for-
bidding the Knabe Bros. Co., an Ohio corporation, from using the
name "Knabe" on the fallboard of their pianos.
This order was sought by The American Piano Co., a corpora-
tion in which William Knabe and Ernest Knabe, Jr., were formerly
members and to which corporation they sold their rights in the
corporation of William Knabe & Co., at the time of the consolida-
tion of the interests of Chickering & Sons, William Knabe & Co.,
and the Foster-Armstrong Co.
T
RADE conditions during the past two weeks have been some-
what eccentric. In certain localities where it was expected
that business would be naturally quiet, it has shown surprising life,
and in other localities where it was generally conceded that trade
ought to be quite brisk, stagnancy has been much in evidence.
A good many people are fond of saying that the reorganiza-
tion of the various gigantic business corporations, colloquially
known as trusts, will seriously hamper trade for some time, but
calamity howlers have always been in evidence and always will be.
When the Supreme Court decreed that the American Tobacco
Co., a giant among corporations, must disintegrate, the calamity
brotherhood rose as one man and declared it could not be done
without heavy losses, receiverships and other legal luxuries. They
were positive a harmonious reorganization that would not destroy
values and business could not be accomplished.
Now, with the reorganization entering upon the final stages,
they find it can be. The plants of the great corporation are run-
ning as before; not a workman has lost employment. In the securi-
ties market the bonds and stocks of the company are in demand at
higher prices than before the decree of dissolution was entered and
the new securities to be issued in accordance with the reorganiza-
tion plan sell readily at levels insuring investors against loss. In
other words, it is demonstrated that reorganization to comply with
the terms of the Sherman law does not spell confiscation or de-
struction of property.
Mr. Taft was right when he said that any corporation that
absolutely complied with the law and took the public into its confi-
dence as to its capitalization, assets and business would reap the
benefits of having additional faith placed in its securities by the
investing public.
I
T seems that there can be no fixing of retail prices by manufac-
turers according to the proceedings in a court order in the
case of the General Electric Co. and other corporations.
It is said when an article of commerce has been made and
sold to the retail purchasers, the price at which the article is there-
fore sold to the public should be open to free competition.
No more fixing of retail prices by the combinations, no more
edicts to the small dealer commanding him on pain of receiving no
more of a product to sell it at nothing less than a certain sum.
That is the law, and the law must be obeyed.
This, of course, does not apply to patented articles, but it does
affect a great many lines of manufactured products, and it has been
for a long time the English law, and now it has become a part of
the American law.
So far as the piano trade is concerned, it can have little or no
effect, for while some manufacturers announce the prices at which
their pianos should be sold to retail purchasers they do not penalize
dealers in the slightest for departing from their prices.
They make it, however, impossible for the dealer to charge
more, and if he charges less he is cutting into his individual profit.
HE most noteworthy feature of business this fall has been the
demand for player-pianos, which continue to grow in favor
with the purchasing public, particularly through the West, where
they have hitherto not enjoyed as large a popularity as in many
Eastern points. Manufacturers report that the percentage of orders
for player-pianos, as compared with the regular piano, shows an
increase of JO per cent- over the same period of last year.
T
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
How the Trade Has Suffered in Reputation!
Questionable Methods Pursued by a Certain Class of Men Have Had the Tendency to Undermine
the Confidence of the Public in Piano Values—The Average Person Is Unable to Intelligently
Judge of Piano Values—The Old Elastic System of Prices Retarded Business—The Commis-
sion Evil Has Also Had Its Effect to Hold Back the Onward March of Trade—Ridiculous
Prices Placed Upon Old Pianos Have Made It Possible to Destroy Price Stability—Sensational
Methods, Too, Have Had Their Effect Chief Among Which Are Puzzle-Guessing Schemes—
This Plan Had Had a Detrimental Effect Upon Piano Selling—People Bit With Avidity and
Swallowed the Bait at the Start but Since Have Been Troubled With Contest Indigestion.
''T^HE piano trade has suffered in reputation and consequently in piano, several times its true worth, while the other one holds stead-
A pocketbook more than most commercial lines simply on fastly to an auction price, and yet they both claim to be one-price
account of questionable methods adopted by a certain class of houses! Then it is up to the customer to decide which is the better
instrument.
dealers which have aroused the suspicions of the public.
But how many men who purchase pianos at retail are good
People who buy pianos are unable, in a majority of cases, to
judges of values?
form an intelligent judgment as to tone and workmanship.
A mighty small percentage indeed, and customers are too fre-
To appreciate the qualities which make up the value of the
piano as a vehicle for the expression of art, calls for a more thor- quently influenced in their piano purchases by the large amount
ough knowledge of the mechanism of the instrument and the which is offered them for their old instruments.
But notwithstanding these conditions, we are approaching
standards of the best makers, than is possessed by the average
nearer to one price than ever before, and the get-all-you-can policy
layman.
Hence this fact alone opens wide the doors of opportunity for is in its decadence. We have had many inner conditions which
fraud and dishonest pricings of instruments and some dealers have have militated against the best interests of reputable dealers in
availed themselves of this opportunity and have injured the good every part of the country.
name of the trade with the piano purchasing public.
During the past two years in the guessing contest schemes in
Years ago, the elastic system of prices which obtained in which prizes galore have been offered, the people have found that
many piano stores operated very seriously in retarding the real the beautifully engraved gold certificates and coupons have been
progress of the traded and the prevalence of the commission evil presented to "lucky guessers" to apply on the purchase of a new
piano.
formed another very serious drawback.
The people at first swallowed the bait, hook, sinker and all.
But gradually store after store has adopted one price, and
They thought that the piano men were the easiest ever, and
as a result the business is being conducted on a much better basis
the guessing schemes thrived like a whole forest of green bay trees.
in this particular than ever before.
But, like everything else, the public after a while got wise—
The owners of stores who have adhered to one price have
been more than gratified with the results. They have won the then the solid element of the trade opposed sensational methods,
confidence of the piano buying public, and when that confidence is particularly when they were saturated with deceit and misrepre-
sentation.
won the opportunities for trade getting are greatly enlarged.
There has been no method which has been adopted to sell
Of course, the piano business is different than any other, and
pianos
within the memory of the present writer which has done so
we should not go off at half cock in denouncing trade evils. We
much
to
degrade the piano business as has this scheme system of
should be reasonable in our criticism as well as our praise, and in
piano
selling.
the piano business we cannot overcome certain traditions imme-
It has lowered the standard of piano selling, and dealers as a
diately. It takes time!
The commission system has retarded trade growth, and when matter of self-preservation were compelled to adopt measures to
people find it necessary to call in a music teacher or some other stamp out this kind of work, which was undermining public confi-
person capable of influencing their decision to render values, and dence in piano selling to an alarming degree.
Happily through the influence of the trade and public mind,
when those teachers are persons who are influenced largely in their
criticism by the amount of commission which they receive it be- as well as backed by the United States Government, there are only
comes at once a problem not easy to solve, particularly when there sporadic cases here and there where guessing schemes still are
flaunted.
is a one-price system to which it is supposed to adhere.
The piano merchants who have the best interests of the trade
Then, again, in other lines of merchandise there are no used
at heart realize that the future of the American piano trade rests
products to trade back at ridiculous pricings.
The tailor does not have to figure an allowance on the old suit to a larger degree than has hitherto been realized by the average
man upon reliable business methods.
when he measures a man for a new one.
In other words, there must be correct piano pricings, and the
The furniture merchant does not figure what he can allow for
flamboyant, sensational forms of misrepresentation and fraud must
old furniture when he is refurnishing a room.
be abandoned, else the entire business will have become degraded.
And so it goes!
The series of plain business articles which have been running
In other lines of merchandise there are different conditions
existing and the old instrument problem has played no unim- for some time in this paper are presented with the idea of arousing
the trade mind to a keen realization of present conditions, and
portant part in the piano world.
In fact, it has been a real stumbling block to the adoption of there will be no halcyon days in piano selling in the future unless
the one-price system, for it is no secret that in taking back an old efforts are put forth by the great majority of piano men to uphold
piano frequently much more is allowed for it than its true value, the the dignity and stability of the trade.
One merchant, writing to The Review, says: "Keep up your
difference being made up on the price of the new instrument.
good
work. You have made me sit up and take notice, and I
Having adopted a one-price system, it is necessary to gauge
know
that you must have made others. I fell to the guessing
a price for the old piano at a very slight advance over the figure
contest
scheme because I was encouraged to do it by a manufac-
that it would bring at auction.
turer,
but
I have seen the folly of my ways and have reformed.
But here is where piano dealers themselves are up against it!
(Continued on page 7.)
One dealer will allow a surprisingly large amount on the old

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