Music Trade Review

Issue: 1911 Vol. 53 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Stall:
GLAD. HENDERSON.
A. J. NICKLIN,
GEO. B. KELLER,
AUGUST J. TIMPE,
BOSTON OFFICE:
JOHN H WILSON, 324 Washington St
B. BRITTAIN WILSON,
WM. B. WHITB.
E
CHICAGO OFFICE:
- p - V A M HARLINOEN, 37 South Wabash Ave.
Telephone. Main 6950
P BILADELPHIA:
W. H. DYKES.
L. E. BOWERS,
Telephone^Centt.l 414.
MINNEAPOLIS a n d ST. PAUL:
ST. LOUIS:
ADOLF EDSTKN.
CLYDE JENNINGS.
R W. KAUFPMAN.
SAN FRANCISCO: S. H. GKAY. 88 First Street.
CINCINNATI. O.:
BALTIMORE. MD.:
JACOB W. WALTERS.
A. ROBERT FRENCH.
LONDON. ENGLAND: 1 Gresham Buildings, Basinghall St, E. C.
W. LIONEL STURDY. Manager.
Published Every Saturday at 1 Madison Avenne, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION. (Including postage), United States and Mexico, 12.00 per year;
Canada, $8.60; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per Inch, single column, per Insertion. On quarterly bt
yearly contracts a special discount Is allowed. Advertising Pages, $00.00; opposite
reading matter, $76.00.
REMITTANCES. In other than cerrency foms, should fce made payable to Edward
Lyman Bill.
SCCtlmt
k*^x*uvmia
A n
> m P ort « n t feature of thia publication is a complete sec
tion devoted to the interests of music publishers and dealers.
PljlVt>r II fill
Departments conducted by an expert wherein all ques-
l lajci auu
t l o n s o f a technical nature relating to the tuning,
T t w h n i P l l l IW>nai*f n i D n t c regulating and repairing of pianos and player-pianos
1 C U I l l l i m w p a i IIUCUIS. a r e d f l a l t ^ ^ wl fi b e f o u n d i n a n o t h e r section of this
paper. We also publish a number of reliable teonnical works, Information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prim
Paris Exposition, 1000
Silver Medal. Charleston Exposition, 1902
Diploma.. Pan-American Exposition, 1901
Gold Medal... St. Louis Exposition, 1904
Oold Medal
Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES-NUMBERS 4«77 a n d 4678 GRAMERCY
Connecting a l l Department*.
Cable a d d r e s s : " ElblU. N e w York."
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NEW YORK. SEPTEMBER 16, l t l l
EDITORIAL
A
BOUT the best news of the week is the announcement that
80,000 mill operatives have resumed work in New England.
That ought to help out trade in the East; and, New England has
been dull for a long time past. Then, we should not overlook the
fact that the steel corporation reports a heavy increase in unfilled
orders. The great copper producers have sold their metal weeks
ahead, and the American Railway Association notes a heavy decrease
in the number of idle cars.
Bank clearings throughout the country indicate a marked in-
crease. The staple crops will fully equal if not exceed the five-year
average.
Then according to the mercantile reports business troubles
show a decrease. Money is cheap and plentiful. That certainly
makes a very pretty picture to look at and there is something sub-
stantial about it—reassuring—because it encourages business plans.
Of course we may say that prices have gone down in Wall
Street; but Wall Street no longer dominates, and a look at the mer-
cantile and industrial worlds must convince the careful observer that
Wall Street's troubles reflect conditions abroad rather than at home.
The war scare between Germany, France and England is de-
pressing conditions abroad very materially and the money markets
in Germany particularly are in a very uncertain state and business
conditions are becoming uncertain; but in this country there is
nothing to alarm investors or to cause merchants the slightest worry.
Our reports during the past ten days show clearly that piano
men are beginning to realize that there are good opportunities ahead
for the fall, and the orders arc coming in in a substantial manner,
REVIEW
S
OME of our friends have sent in a number of queries concern-
ing copyrights and the general impression seems to be that a
name or title can be easily copyrighted. This is not so.
Copyright attaches to the thing itself—a drama or book, for
example. The title of a copyrightable work is recorded merely for
the purpose of identification. The copyright laws contain no pro-
vision under which protection can be obtained upon a more name
or title.
Entry cannot, therefore, be made in the Copyright Office for
coined names—names of articles of manufacture—names of prod-
ucts, etc., stage names or names of theatrical combinations—profes-
sional or business names—names of companies or corporations.
Names for series or for libraries cannot be registered for the purpose
of securing the exclusive right to names.
While these conditions may seem hard yet the records would
seem to show that the law of unfair competition provides safety
when it can be shown that copyrighted names are being used to de-
fraud or mislead the public. But one must usually resort to the law
to protect copyright works when men desire to appropriate them.
A case in point: Some time ago we put forth a book entitled
"The Player-Pianist." The name was coined by us. We adver-
tised it extensively and the book is acquiring a steadily increased
sale among the dealers.
After we thoroughly established the name along comes a party
imbued with high and ambitious motives who puts forth a publica-
tion under precisely the same title and endeavors to cater to the
users of player-pianos.
It is unnecessary for us to emphasize the unprofessional atti-
tude of the individual who deliberately performs such an act, but
the copyright law provides us no protection. We must proceed
under the law of unfair competition.
It would seem as if this were a weak point, too, in the law, be-
cause it encourages all kinds of piracy, and the man who has worked
up a name and reputation for a particular product is forced to de-
fend it in an expensive manner else his work of years will be les-
sened in value by reason of the appropriation of his name by others.
In the book world there has been scores of instances where
there has been the most flagrant piracy indulged in. Names have
been stolen indiscriminately and the reading public misled and de-
frauded.
Publishers and authors have been put to great expense in de-
fending themselves against the encroachment of conscienceless
pirates but, the copyright law affords no name protection.
OW to get up momentum for the fall business, after the re-
laxation of the summer, is a problem that confronts nearly
every concern about this time of the year. It is often hard to keep
the summer spirit from lapping over into the early fall, which is
the very time when things ought to be getting wound up for serious
business activity. In this connection Printer's Ink tells of a certain
concern that found a tendency among its men to come back from
their vacations and sit around on the tops of the desks and swap
stories, and carry the summer relaxation over into the fall. The
manager came upon a group of high-salaried men taking it rather
easy in one of the offices about eleven o'clock one morning early in
September. He said nothing, but went back to his office and dic-
tated the following bulletin, which he sent around to be signed by
all the principal men in the organization:
H
Now that the vacation season is over it is important that we all get settled
down to work as promptly as possible. -The early fall is the time that we
must prepare many of the plans that are to govern our work through the
heaviest months of the year. During the summer, when tilings are slack,
it is customary to take on a spirit of relaxation, and without our knowing
it this enters into everything we do. Last year we noticed a tendency to
let this spirit extend into the fall, and it was not until after the first of
October that this organization got its real gait of doing things with a vim.
End of utilizing time and opportunity to the utmost. We feel sure that all
will admit that this is not as it should be, and that we should now put aside
the summer holiday spirit and get right down to serious business. We have
a great year before us, and there are so many opportunities to take advan-
tage of that we now ask every member of this organization to consider Sep-
tember 4 as the formal end of the summer season, and September 5 as the
real beginning of our active fall work. Let every one come down to work
Tuesday morning with the full determination to get the fall momentum
well under way before noon.
The effect was magical. The whole organization seemed to
respond as one man, and within a few days there was enough fall
momentum to satisfy the most strenuous of dynamic managers.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MU3IC TRADE
REVIEW
The Strength of the Standard Instruments.
The Rehabilitation of the Selling System—Why is Not the Present the Proper Time to Surround
the Piano Industry With Every Safeguard—The Great Names Must be Properly Considered
by the Merchants and Treated Accordingly—Why Not a Narrowing Down of Selling Terms,
a Closer Scanning of Credits —The Giving of Notes Should Mean That Obligations Must
Be Met—Why Not Piano Leases as Commercial Currency—The Value of Leases Depends
Upon the Character of the Pianos—The Non-depreciable Value of the Leases of Pianos of
Standing and Reputation—The Encouragement of Sound Business Methods—Character Sales
Would Aid Every Department of the Business—Always Worthy Consideration.
W
HY is not the present the proper time to drive the thought
deeply into the mind of every merchant that his future—
if he has a business future—is in maintaining name standards?
Why is not the present the proper time to rehabilitate piano sell-
ing systems, both wholesale and retail.
There is a steady accumulation of proof that we are going to
enjoy a fall business of fair proportions.
The farmers are practically out of debt. Their buying capac-
ity is the greatest that has ever been known.
The amount of acreage under cultivation is constantly in-
creasing.
Farming and fruit raising in the Middlewest are probably in-
creasing 20 per cent, per annum and farming is no longer a starva-
tion life but a life of comfort and ability to spend money to any in-
telligent person that engages in it in a suitable locality.
There is no good reason to believe that fall business will be
poor, the predictions of the pessimist to the contrary notwith-
standing.
In every decade since the war the country has seen three fair
years, three good years, one panic year and three years of recovery.
We had our panic in 1907. We had three years of slow re-
covery, 1908, 1909 and 1910; and, according to all previous indica-
tions the present year should not be a good one, and to make it
good we will require good business activity during the remaining
months.
There is a difference of opinion regarding the real cause of
the panic of 1907: and some of the best posted business men do not
hesitate to say that it was not on account of rotten business con-
ditions, but it was due wholly to the fire and earthquake of San
Francisco, that disaster actually destroying more than $400,000,000
worth of property, not alone in the shape of actual physical property
but in office rentals, loss of business and loss of earnings.
Now, $400,000,000 is five times the amount of precious metals
dug in the United States for five years.
Is it to be wondered at that, when every part of the United
States, either by merchandise, fire insurance, assistance of customers,
contributions to funds, had to contribute to that loss of $400,000,-
000, a shortage had to follow?
The panic would probably have followed more quickly on the
fire had it not been for the long delays in the payment of their
losses by the insurance companies.
Rich as this country is, it requires some time to work out from
a condition forced upon it by reason of that great catastrophe.
But we have worked out from under; and it will be seen that
fair purchases are being made in all lines.
Some of the piano factories have materially exceeded their
output of last year.
Others have not come up to the point reached by the two
previous years.
But indications point to a fair business—a business which will
show material improvement as the fall advances.
There is a tendency in all lines of trade, however, to exercise
more caution than heretofore in the extension of credits.
The piano men to-day, in some instances, grant too liberal
credit and there is a determination evidenced in many quarters to
cut down credits.
Why should a man who cannot obtain credit for a suit of
clothes in his home town be given pianos amounting to thousands
of dollars?
No good argument can be advanced showing why credits
should be so granted; and as time rolls on and selling terms are ex-
tended it is going to make it more and more difficult to do business.
In some cases the giving of notes means a series of constant
renewals.
Now there is no reason why there should not be reasonable
security back of business transactions.
If a piano merchant is not able to meet his obligations when
due why should he not put up piano leases?
If he makes sales and secures good leases why should they not
be turned over to the men to whom he is financially obligated?
Leases might be properly termed the currency of the trade.
There is no reason why a man who is unable to pay cash should
hesitate to pay leases; and leases will secure manufacturers.
There have been cases of great failures when it has been proven
time and time again that the leases have been passed over to secur-
ity companies, banks and outside parties when the men who sup-
plied the wares were left entirely outside of the financial breast-
works. That is wrong entirely.
There should be a general overhauling of the whole credit
system and men should be compelled to live up to their obligations
in a straightforward business sense.
Then there would be security all along the line and there would
be a new confidence instilled in all departments of the business.
It is absurd for one manufacturer to outbid another in selling
terms simply to gain unfair trade which in the end may not prove
profitable; and it is absurd for a dealer to pass his piano leases to
banks and outside parties instead of handing them over to the men
to whom he is owing heavy obligations and to whom he is indebted
even for the creation, perhaps, of his business.
The value of piano leases is of course determined by the stand-
ing of the instruments and the character of the parties to whom
pianos are sold and a nondescript piano, or what we colloquially
term a special brand, that is, a piano without any standing and not
having a traceable origin, if sold at a dishonest price is usually sold
to parties who will not continue to meet their regular instalments.
And later they find out they have obligated themselves to pay say
$300 for a piano which was not worth more than $200, and they
will find that it is useless to continue payments over a period of three
or four years when they can walk into a nearby store and get a new
piano for a greatly decreased figure over what they are paying—
not only a new piano but a decidedly better piano.
But on the contrary, if pianos of standing and reputation are
sold at fair pricings those leases constitute valuable assets. They
are worth their face value and if offered to any local bank or secur-
ity company their value is practically non-depreciable, whereas in-
struments of the special brand class have no national standing and
such leases are looked upon with more or less suspicion—hence the
putting up of leases would mean a building up of a better character
of leases and in the end it would work out to the benefit of all
concerned.
There is after all nothing like sound business principles to be
{Continued on page 7.)

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