Music Trade Review

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THE
MUSIC TRADE REVIEW
rental represented by such a window and produc- scenes from plays and operas. Such a plan might
ing the same results would last about a week.
be adopted with profit by the larger publishers and
A Plan That Has Succeeded.
the expense would be trifling. For the display of
production music a few photographs of different
A plan that has been adopted with success by
many of the more prominent sheet music dealers, scenes in the show will serve to attract attention
and remind the public where the music of the pro-
and which is used with excellent results by at least
one talking machine company, is that of featuring duction may be secured when it plays that par-
EDWARD LYMAN BILL - Editor and Prtprletor one number or selection at a time and giving the ticular town and the demand strongest. In window
dressing, as in every other department of a busi-
J. B. SFILLANE, Maaagtag Editor
window display special attention. The first step
ness, half-hearted attempts al displaying goods al
is
to
get
a
sufficient
number
of
copies
of
the
piece
B. B. WILSON, Editor Music Section
tractively will not get the results. A little study
or pieces on hand to meet the demand and then to
Pa+Uakca 1 Every Sataraay at i Ma4tMn Avarac. New York
use as many copies, or title pages, where extra ones ,snd thought devoted to the show window will serve
can be secured, as may be arranged in the window to greatly increase sales. It will attract people to
SUBSCRIPTION. (Including portage), United itatea and
Mexico, $2.00 per year; Camada, $S.5O; all ataer cooa-
to advantage. An enlarged reproduction of the the store and that is nine-tenths of the game.
trlca. $4.00.
title page makes an effective center piece and spec-
Telcphoiea-Nnmbera 4677 and 4678 Gramcrcy
ial signs and bordered hangers will be found to be "DER ROSENKAVALIER" NEXT YEAR?
Connecting all Departments
well worth the cost. Such a window, featuring
Strauss Denies Knowledge of Whitney's Aban-
N E W Y O R M , S E P T E M B E R 9 , 1 1 1 1 one, or at most, a half dozen pieces of music will
not fail to attract the attention of even the most
doning of American Production—Arranging
casual passerby.
for First Performance in Berlin.
All matter of every nature intended
Window Displays Worth Emulating.
for this department should be addressed
According to the New York Times, Richard
At various times there have been published in
The Editor Music Section Music Trade
Strauss, through his publisher, Adolph Furstner,
the
music
section
of
The
Review,
photographs
of
Review, 1 Madison Avenue, New York.
of Berlin, denies any official knowledge that Fred
various window displays of sheet music, which
offered excellent examples of what might be ac- C. Whitney has abandoned his purpose of produc-
complished. An especially effective window, for ing "Der Rosenkavalier" in America and P'ngland.
Herr Furstner states that the only communica-
instance, was recently arranged by the Julius A. J.
Friedrich Music House, Grand Rapids, Mich., and tion on the subject so far received from Mr.
the general lay-out should prove interesting. The Whitney is that the latter had postponed the
number featured, a piece entitled "Sparklets," by American production until next season, as he could
not obtain the requisite theatres any earlier.
W. E. Miles, had a title page of brown and green
A dealer in sheet music, as does every other and those colors dominated the display. The back-
"The newspaper reports to the effect that Mr.
merchant, pays a large proportion of his rental for ground and floor, as well as the case of the piano
Whitney had renounced his rights to 'Der Rosen-
location and show windows. A space on a side in the center, were in walnut. On each side of the kavalier' have," Herr Furstner says, "produced
street 20 x 100 without a show window would be piano were large palms and strips of brown paper an avalanche of offers from both th«. United States
dear at $200 per year, while the same space in a carried from various points in the window added
and England from persons who are ready to pro-
busy thoroughfare, with an attractive show window, to the general attractiveness of the effect. A copy duce Strauss's work in case Mr. Whitney really
commands ten times that amount or more. How of the music was placed on the music desk of the abandons it."
many dealers make their show window earn their piano while other copies were arranged at other
The Kaiser's Royal Opera is busily engaged in
actual share of the interest on the investment rep- points in the window where they would prove most arranging for the first production of "Der Rosen-
resented by the store rental, realizing the opportun- effective. Electric flashlights on the floor served kavalier" in Berlin early in November.
ity thus presented to do the best kind of advertising further to attract attention to the display, and the
Dr. Strauss will probably conduct the premiere.
at home? Too many music dealers content them- results were of a character to exceed even the ex-
selves with placing a copy each of the newest pectation of the originator.
Smareglia, the composer of "The Vassal of
issues in the show windows and letting it go at
Szigeth," which was done here in the German days
What the Publishers Might Do.
that. The passersby who are really interested in
at the Metropolitan Opera House, without much
The talking machine companies have arranged
the new music will stop and look at such a window
success, has gone blind, and the Municipal Council
attractive window displays for their dealers by
perhaps, but those same people would be likely to
showing life-sized pictures of well-known singers of Trieste has just voted him a life pension of
go into the store any how, and ask to have some
in suitable surroundings, as well as miniature '2,400 crowns. He is only 57 years of age.
of the music played over. Such a window possesses
no real selling force and does not get results
commensurate with the investment represented. A
salesman getting a salary equal to the share of the
COMMENTS B Y -
"ALL ALONE"
"ALL ABOARD FOR BLANKET B A Y "
"IT'S GOT TO BE SOMEONE THAT I LOVE"
We are publishers of the following
Successful Productions
"UNDER THE YUM YUM TREE"
"THE COUNT of LUXEMBOURG"
"THE QUAKER GIRL"
"GIPSY LOVE"
"THE PINK LADY"
-PEGGY"
"THE SLIM PRINCESS"
THE ARCADIANS"
"THE BALKAN PRINCESS"
"HAVANA"
"THE CLIMAX"
I HARRY VON TILZER MUSIC PUBLISHING COMPANY
ADDRESS ALL MAIL TO
NEW YORK OFFICE
Most Beautiful Child Ballad Written
In Years.
"Will The Roses
Bloom In Heaven?"
By Chas. K. Harris
IT UARRK Columbia Thsatra Bldg.
i K» HAIMIdy Broadway and 47th St.
C H A P P E L L & CO., L t d .
41 East 34th St., New York
Just
The
satiation of
MEYER COHEN, Mgr.
125 West 43d Street, New York Clty|
This is a collection
of twenty-eight beautiful
compositions,
especially
adapted and arranged for
cornet solo with piano ac-
companiment by W. Paris
Chambers. The very fact
that Mr, Chambers, fa-
mous as a virtuoso and
musician, has arranged
the music, will be a suffi-
cient guarantee to any
cornetist, of the excel-
lence of this folio. Par-
ticular attention is drawn
to the infinitely great va-
riety of the contents,
making the collection one
that will be useful on
every occasion. Price
(Cornet with Piano Accom.), 75 cents.
BINDS, NOBLE & ELDREDGE, 31-35 West 15tta Street, New York.
Just
Published
Published
THE
ROOT EDITION BEAUTIFUL
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