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THE
MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
REVIEW
the mass of trade papers; some inconsequential—some abusive and
some good.
It is results that are most eloquent, and the work which we
are putting forth is being carefully noted by the leading men of
the trade, and they realize that a paper which can render exclusive
values—values which are steadily growing—is better to patronize
than the vapid—colorless—policyless sheets.
A straight-clean-cut-unique-individual service is our slogan for
1911, and it shall be our aim to produce a paper which shall be
sought with growing eagerness by all branches of the trade.
J. B. SPILLANE, Managing Editor
Executive and Reportorial Stall:
Gao. B. K I L U I ,
B. BRITTAIW WILSOK,
W. H. DTKBB,
A. J. NICXLIK,
BOSTON OFFICE:
G. W. HBNDBRRON, 178 Tremont 8 t
Room 12.
Telephone, Oxford 1159-2.
PHILADELPHIA:
R. W. KATTJTMAN,
R. W. SIMMONS,
AUQCBT J. TIMPB.
L. B. B o w n i ,
WM. B. WHITK.
CHICAGO OFFICE:
E. P. VAN HAELINQHN, 156 Wabash AT«.
Room 806,
Telephone, Central 414.
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
ADOLI 1 EDSTBN,
CHAS. N. VAN BURIN.
SAN FRANCISCO: S. H. GRAT, 88 First Street.
CINCINNATI, O.:
BALTIMORE, MD.:
JACOB W. WALTERS.
A. ROBERT FRENCH.
LONDON. ENGLAND: 69 Baslnghall St., B. C.
W. LIONEL STURDY, Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Office as Second Clbss Matter.
SUBSCRIPTION, (Including postage), United States and Mexico, f2.00 per year;
Canada, $8.SO ; all other countries, $4.00.
ADVERTISEMENTS, f 2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES, In other than currency forms, should be made payable to Edward
Lyman BUI.
An important feature of this publication is a complete sec-
ti o n devoted to the interests of music publishers and dealers.
And
Departments conducted by an expert wherein all ques-
auu
tions of a technical nature relating to the tuning,
Toohnioal
Honartmontc
regulating and repairing of pianos and player-pianos
l e t l l l l l t d l i r c p d l lllieill!». a r e dealt with, will be found in another section of this
paper. We also publish a number of reliable technical works, information concerning
Which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prim
Paris Exposition, 1900
Silver If edal. Charleston Exposition, 1902
Diploma..Pan-American Exposition, 1901
Gold Medal.. .St. Louis Exposition, 1904
Qold Medal
Lewis-Clark Exposition, 1905.
S
OME of the best posted business men of the country view the
New Year optimistically.
Some go so far as to predict a genuine boom, but we hardly
agree with such a prediction.
There are a number of important matters which perhaps will
hold up business somewhat.
The important cases which will have to be passed upon by the
Supreme Court may have, temporarily, an effect upon trade condi-
tions, but business cannot be permanently hampered, because the
directing minds behind the great corporations will quickly find a
way to readjust their corporations to new conditions.
The wheels of industry will continue to revolve and this big
country will move ahead.
Pianos will continue to be purchased in large quantities and
the men who have confidence and make their business plans with-
out undue conservatism will be the ones who will win substantial
advance during the New Year.
Conservatism in business is all right, but it can be overdone,
and every man who is running a business should figure just what
the effect of his over-retrenchment will have upon those lower down.
Some men will be frightened—that influences others 90 that
there will be retrenchments in all lines.
Now the quicker that one gets the idea of over-due conserva-
tism removed from his mind the better it will be.
W
E think that the subjoined is well worthy of serious con-
sideration by business men everywhere.
LONG DISTANCE TELEPHONES—NUMBERS 4677 and 4678 GRAMERCY
The Simmons Hardware Co., one of the greatest mercantile in-
Connecting all Departments.
stitutions in the Southwest, recently issued the following letter:
Cable address: "Elblll, New York."
"The business of the merchants and manufacturers of St. Louis
NEW YORK, JANUARY 7, 1911
for 1910 has been fairly good—quite up to the average of any ten
years in its history, by comparison with previous records—and in
no way could it be properly called a bad year, although far from
being all that we had hoped it would be when the year started out
EDITORIAL
with such bright promise. That prospect was dimmed quite soon
by many things, but particularly by political disturbances and by
the active efforts of demagogues and muckrakers, who have been
T the beginning of the New Year it is customary to make reso- quite in the limelight in helping to form public opinion in an un-
lutions, and the director of this trade newspaper institution
healthy way.
has firmly resolved to augment its value to advertisers and sub-
"The stocks of merchandise in the hands of the retail mer-
scribers during the New Year in every possible manner.
chants are exceedingly low. This is the result of doubt, fear or
On Tuesday a communication embodying the subjoined quota-
dread of 'something going to happen'—an indefinable 'something'
tion was received from a prominent piano manufacturer:
which they could not express. When a man hesitated or declined
"I wish to congratulate you upon The Review of Saturday.
to buy as freely as usual and was asked his reasons he would
It is a splendid publication and not merely is it a credit to your
promptly say he did not like the looks of things—that he wanted
newspaper organization, but to the music trade industry as well.
to keep 'near shore' and go slow—so that the orders this year have
The emphasis which you are placing upon the player department
been far more numerous than usual and smaller, but the aggregate
certainly makes The Review unique and gives it a distinct and
has been satisfactory,
leading position."
"Ohio, Indiana, Michigan, Kentucky, Tennessee, Alabama and
This is precisely what we have been working for and we have
Mississippi are in good shape and give promise of an increased
always claimed that there is just as much difference in trade papers
trade. Iowa is in unusually good condition, with a crop of three
as there is in individuals, and it has been our aim to make this paper
hundred million bushels of corn. Illinois, as a whole, is in good
individual in every particular and we have not hesitated to spend
condition and gives promise of a healthy increase in demand for
money in the development of plans to make it so.
merchandise.
That The Review has advanced to the leading position is con-
"Georgia, North Carolina and South Carolina have had a fair
ceded by many members of this industry.
crop of cotton—not a good one—but the prices of cotton have
Certainly we have been giving a greater service to the player
made the money value of that crop larger than usual. These States
industry than all of the other papers combined.
encourage us to believe that they will need more goods and buy
We may go further and say that our service in a single month
more for the first half of 1911 than they did in 1910.
equals that of all of the others for six months.
"In our own State—Missouri—the conditions are favorable for
Now, if the player-piano is a steadily growing factor in the an increase in business of at least ten to twenty per cent. the
industry, then this superior service rendered by The Review at once
majority of the reports indicating the latter. In the Central West
gives it the leading position and makes it clear and distinct from
including Colorado, Utah and Idaho, the prospects are quite as good
A