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10
THE
AN ELEGANT UDELL CATALOG.
Prominent Cabinet Manufacturers Is ue New
Volume Devoted to Their Line of Sheet Music
and Music Roll Cabinets for the Season of
1910-1911—Handsome Volume That Should
Be in the Hands of Every Piano Dealer De-
sirous of Handling Artistic Goods.
One of the handsomest catalogs devoted exclu-
sively to cabinets for sheet music and music rolls
that has yet come to our desk is that just issued by
the Udell Works, Indianapolis, Ind., for the pur-
pose of illustrating and describing their new line of
cabinets for the season of 1910-1911.
The standard of quality adhered to in the Udell
cabinets has long been appreciated by the majority
of the piano dealers and in that connection it may
be said that the latest offerings fully equal, and,
in most instances, surpass the former efforts of
the company. The cabinets are handsomely fin-
ished in mahogany, oak and walnut and as to the
designs, they are of a character to demand im-
mediate attention from both the trade and the pub-
lic and represent many months' work on the part
of an expert designer, who made the Udell factory
his headquarters.
"A fine feature of the Udell cabinets, is the fact
that they are equipped with invisible casters. Of
course, on the music cabinets most of them can
also be had with mirrors and frames if desired.
As for the cabinets themselves, they must stand
alongside of expensive pianos, and player-pianos,
and must not, in the nature of things, suffer by
comparison.
In the line of cabinets for player-piano rolls spe-
cial styles have been provided to harmonize per-
fectly with instruments produced by some of the
leading player-piano manufacturers of the country,
including the Aeolian, Angclus. Apollo, Ceciliati,
Cable and Kimball lines.
All the cabinets are handsomely illustrated and
minutely described, so that the dealer can buy and
sell direct from the catalog if necessary and know
exactly what he is talking about.
MUSIC TRADE
REVIEW
The Udell Co. have, within the last year's time,
employed an expert inspector, who does nothing
else but pass on cabinets, before they are ready
to be crated, and if, in his judgment, there is any-
thing about them that is not absolutely right, they
go back, regardless of any promises that have been
made to ship.
As to the book itself it consists of twenty-eight
pages between a double mouse-colored cover, the
front of which is heavily embossed with the Udell
name and address. The printing is excellent and
taken as a whole it could hardly be improved upon.
the company, is doing nicely in New England, and
Walter McAdams, who is making his initial trip
through Pennsylvania, is getting business every
day. The Wright Piano Co. factory is one of
the busiest in.Greater New York, and extra men
have been added to the working force to fill orders
and please their customers.
SOME STRONG ADVERTISING.
Convincing Copy of Alton, III., Store Wins
Customer from St. Louis—Buys Clough &
Warren Piano.
DEATH OF OSCAR M. NEWELL.
Oscar Mapes Newell, an organist of interna-
tional reputation, died Saturday at his home, South
Orange, N. J., of heart disease. He w y as born in
Vandam street, New York, fifty-six years ago.
Mr. Newell at an early age showed an inclina-
tion for music, and his father sent him to the best
instructors in the city. When ten years old he
played the organ in a New York church. Later he
was for several years organist for Henry Ward
Beecher.
King Edward VII., at that time Prince of
Wales, heard Mr. Newell play at the Royal Albert
Hall in London, and afterward had him elected an
honorary member of the Beaconsfield Club, of
which the Prince was president.
Mr. Newell was a composer of considerable
ability. For seventeen years he lived in South
Orange, where he was organist of the First Pres-
byterian Church. He is survived by a" '"widow.
Mrs. Mar}' Rogers Newell, and a brother, Zenas
E. Newell, of Yonkers, N. Y.
WEIGHT PIANO CO. PROGRESS.
Charles W. Wright, of the Wright Piano Co.,
returned the first of the week from a tour of
Pennsylvania, and aside from securing duplicate
orders, closed a special deal with one of the most
prominent houses in the Keystone State. A. D.
Weston, who recently joined the sales force of
Some very strong newspaper advertising re-
cently put forth by the J. A. Kieselhorst Piano
Co, of Alton, 111., was so convincing that it drew
a customer from St. Louis, which is twenty miles
away, and where there are some mighty fine piano
stores. The customer's traveling expenses were
paid by the piano company, and the piano, a Clough
& Warren, delivered directly to her home by
wagon.
PIANO DEALERMN_AUT0 SMASH.
Receives Fatal Injuries While Companion Is
Killed When Their Car Is Struck by Train.
(Special to The Review.)
Marion, ()., August 8, 1010.
Delbert Benedict, a piano dealer of this city,
was perhaps fatally injured and his companion in-
stantly killed when the automobile in which they
were riding was struck by a freight train near
here. A line of cars hid the approach of the
freight train until too late, and the automobile was
smashed to pieces, while the occupants were thrown
fifty feet through the air.
Clark Adsit, who for over two years has been
the manager of the Goetzmann & Co. piano fac-
tory in Rochester, N. Y., has resigned from that
position to accept the post as manager of the SchafT
Bros.' factory in Huntington, Ind.
Competitors Respect the Poole
Poole Pianos are moving steadily ahead in the estimation of
critical music lovers.
Every Poole Piano is subjected to the closest scrutiny before
it leaves the factory, and created as it is from the best materials and
by skilled workmen, it is clearly evident that the Poole Piano is of
the highest possible grade.
Of course it is, and the men who will admit the musical and
structural excellence of the Poole Piano are those who have met it
in competition.
They know that it is a hard instrument to beat.
A word to the wise!
. 4
POOLE PIANO CO.
5-7 APPLETON STREET
BOSTON, MASS.