Music Trade Review

Issue: 1910 Vol. 51 N. 7

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10
THE
AN ELEGANT UDELL CATALOG.
Prominent Cabinet Manufacturers Is ue New
Volume Devoted to Their Line of Sheet Music
and Music Roll Cabinets for the Season of
1910-1911—Handsome Volume That Should
Be in the Hands of Every Piano Dealer De-
sirous of Handling Artistic Goods.
One of the handsomest catalogs devoted exclu-
sively to cabinets for sheet music and music rolls
that has yet come to our desk is that just issued by
the Udell Works, Indianapolis, Ind., for the pur-
pose of illustrating and describing their new line of
cabinets for the season of 1910-1911.
The standard of quality adhered to in the Udell
cabinets has long been appreciated by the majority
of the piano dealers and in that connection it may
be said that the latest offerings fully equal, and,
in most instances, surpass the former efforts of
the company. The cabinets are handsomely fin-
ished in mahogany, oak and walnut and as to the
designs, they are of a character to demand im-
mediate attention from both the trade and the pub-
lic and represent many months' work on the part
of an expert designer, who made the Udell factory
his headquarters.
"A fine feature of the Udell cabinets, is the fact
that they are equipped with invisible casters. Of
course, on the music cabinets most of them can
also be had with mirrors and frames if desired.
As for the cabinets themselves, they must stand
alongside of expensive pianos, and player-pianos,
and must not, in the nature of things, suffer by
comparison.
In the line of cabinets for player-piano rolls spe-
cial styles have been provided to harmonize per-
fectly with instruments produced by some of the
leading player-piano manufacturers of the country,
including the Aeolian, Angclus. Apollo, Ceciliati,
Cable and Kimball lines.
All the cabinets are handsomely illustrated and
minutely described, so that the dealer can buy and
sell direct from the catalog if necessary and know
exactly what he is talking about.
MUSIC TRADE
REVIEW
The Udell Co. have, within the last year's time,
employed an expert inspector, who does nothing
else but pass on cabinets, before they are ready
to be crated, and if, in his judgment, there is any-
thing about them that is not absolutely right, they
go back, regardless of any promises that have been
made to ship.
As to the book itself it consists of twenty-eight
pages between a double mouse-colored cover, the
front of which is heavily embossed with the Udell
name and address. The printing is excellent and
taken as a whole it could hardly be improved upon.
the company, is doing nicely in New England, and
Walter McAdams, who is making his initial trip
through Pennsylvania, is getting business every
day. The Wright Piano Co. factory is one of
the busiest in.Greater New York, and extra men
have been added to the working force to fill orders
and please their customers.
SOME STRONG ADVERTISING.
Convincing Copy of Alton, III., Store Wins
Customer from St. Louis—Buys Clough &
Warren Piano.
DEATH OF OSCAR M. NEWELL.
Oscar Mapes Newell, an organist of interna-
tional reputation, died Saturday at his home, South
Orange, N. J., of heart disease. He w y as born in
Vandam street, New York, fifty-six years ago.
Mr. Newell at an early age showed an inclina-
tion for music, and his father sent him to the best
instructors in the city. When ten years old he
played the organ in a New York church. Later he
was for several years organist for Henry Ward
Beecher.
King Edward VII., at that time Prince of
Wales, heard Mr. Newell play at the Royal Albert
Hall in London, and afterward had him elected an
honorary member of the Beaconsfield Club, of
which the Prince was president.
Mr. Newell was a composer of considerable
ability. For seventeen years he lived in South
Orange, where he was organist of the First Pres-
byterian Church. He is survived by a" '"widow.
Mrs. Mar}' Rogers Newell, and a brother, Zenas
E. Newell, of Yonkers, N. Y.
WEIGHT PIANO CO. PROGRESS.
Charles W. Wright, of the Wright Piano Co.,
returned the first of the week from a tour of
Pennsylvania, and aside from securing duplicate
orders, closed a special deal with one of the most
prominent houses in the Keystone State. A. D.
Weston, who recently joined the sales force of
Some very strong newspaper advertising re-
cently put forth by the J. A. Kieselhorst Piano
Co, of Alton, 111., was so convincing that it drew
a customer from St. Louis, which is twenty miles
away, and where there are some mighty fine piano
stores. The customer's traveling expenses were
paid by the piano company, and the piano, a Clough
& Warren, delivered directly to her home by
wagon.
PIANO DEALERMN_AUT0 SMASH.
Receives Fatal Injuries While Companion Is
Killed When Their Car Is Struck by Train.
(Special to The Review.)
Marion, ()., August 8, 1010.
Delbert Benedict, a piano dealer of this city,
was perhaps fatally injured and his companion in-
stantly killed when the automobile in which they
were riding was struck by a freight train near
here. A line of cars hid the approach of the
freight train until too late, and the automobile was
smashed to pieces, while the occupants were thrown
fifty feet through the air.
Clark Adsit, who for over two years has been
the manager of the Goetzmann & Co. piano fac-
tory in Rochester, N. Y., has resigned from that
position to accept the post as manager of the SchafT
Bros.' factory in Huntington, Ind.
Competitors Respect the Poole
Poole Pianos are moving steadily ahead in the estimation of
critical music lovers.
Every Poole Piano is subjected to the closest scrutiny before
it leaves the factory, and created as it is from the best materials and
by skilled workmen, it is clearly evident that the Poole Piano is of
the highest possible grade.
Of course it is, and the men who will admit the musical and
structural excellence of the Poole Piano are those who have met it
in competition.
They know that it is a hard instrument to beat.
A word to the wise!
. 4
POOLE PIANO CO.
5-7 APPLETON STREET
BOSTON, MASS.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE:
MUSIC
TRADE!
REVIEW
WHY NOT THE BRIGHT SIDE
CAMERON CHARGED WITH PERJURY
Of the Trade Situation?—Jeremiad in Which
the Piano Trade Is Indulging Just a Condi-
tion of Nerves—Automobile Not a Menace
as Long as Labor Is Employed.
In Connection with the Failure of the Knicker-
bocker Piano Co.—Pleads Not Guilty and
Is Held in $3,000 Bail.
The American people in general, and particularly
that section of them which is engaged directly or
indirectly in the manufacture and sale of musical
instruments, have been going through one of those
periodical spasms of pessimism and alarm which
are so characteristic of our national genius. Just
why we should annually or biennially clothe our-
selves in sacke'oth and cover our heads with
ashes, mourning meanwhile over the inevitable
smash-up of civilization, which we so clearly see
at such times, is a problem to be determined by
the expert in polio-psychology, rather than by the
business observer. But that such near-panics are
periodical and apparently permanent features of
our national life is no more to be denied than to
be admired.
Blest with a native land which possesses the
fruits of the earth and the fatness thereof to a
degree never before known in history 1 , we ever
and anon weep and wail, implore our governors to
aid us from impending ruin, and tearfully predict
the everlasting cave-in of business, politics and na-
tional life.
The jeremiad in which the piano trade has just
been indulging, and which is the text for these
candid remarks, found its excuse—we simply can-
not bring ourselves to say its reason—in the large
and healthy growth which has recently been noted
in the automobile trade. The direst predictions
have been made as to the impending supression of
pianos by buzz-wagons, of music rolls by gasolene,
of songs by cylinder oil. The people were about to
desert Polyhymnia for Diana. And the demnition
bow-wows would get the rest.
Now, as a matter of fact, it seems to the patient
observer that a good deal of solemn nonsense is
being talked. In the first place, the people who are
buying automobiles are not the people whose ag-
gregated influence upon the music trade is ever
great. It is the great mass of middle-class people,
artisans, clerks, business men of moderate com,-
pe e .ence, who are the mainstays of the piano trade.
The fast crowd, the rich crowd and the Philistine
crowd have pianos in their houses, but they are
not congenially piano people. Pianos are to them
incidentals of furnishing.
On the other hand, the careless talk which
has been going on about the farmer wasting his
money on automobiles, or the small business man
mortgaging his painfully earned home for the
elusive delights of benzine buggies, is largely non-
sense, cooked up for the occasion. Indeed, one has
s'.rong reason for suspecting the ever-wary bears of
a strong desire to take a fall out of the bulls about
this time. Naturally, depression of values and
near-panics are in order and much to the taste of
the primata refered to.
As we remarked above, the mainstay of the
piano trade is found in the very classes who have
no idea of buying automobiles, at least until
their ownership and up-keep are less rich men's
monopolies. A report on labor conditions has just
been issued by the New York State Department of
Labor, in which figures of an exhaustive nature are
quoted, showing a remarkable improvement in the
conditions of all labor for the present year.over the
same period in 1909. Everything points to more
steady employment, better wages and quieter con-
ditions as between employers and employes. How
on.earth is the automobile craze going to affect
this great army of labor? If there be any effect,
surely it will be beneficial. Automobile' building
employs skilled labor and skilled labor buys pianos,
not automobiles.
. ....
. . . .
Let us have an end of the "bearing" of this
country. The man who bets against America is
headed for bankruptcy. Let us have common-
sense and refrain from crying like children because
we do not every moment of the day get just what
we want. Let us rather like children see that our
own faults are to blame. Energy, perseverance
and good sense will make for greater success in the
piano business to-day than ever before. The lack of
these qualities would bring defeat in Paradise itself.
Albert B. Cameron, president and treasurer of
the Knickerbocker Piano Co., New York, which
went into bankruptcy a year ago, was arraigned
Monday before Judge Hough in the United States
Circuit Court, Southern District of New York, on
an indictment charging perjury. The perjury is al-
leged to have been committed during the examina-
tion in the bankruptcy proceedings before United
States Commissioner Thomas Alexander on Au-
gust 1, 1909. Cameron pleaded not guilty, and
Judge Hough fixed the bail at $.'1,000.
The petition in involuntary bankruptcy was filed
against the company by William C. Smith, on July
30, 1909, and on August 19 of th* same year the
concern was duly adjudged bankrupt. In the
course of the hearings Cameron gave testimony to
the effect that prior to the bankruptcy he had sold
eight pianos to Smith, the petitioner, for $688.
The indictment charges' that the testimony was
false.
When the foregoing was brought to the atten-
tion of Max J. de Rochemont, assistant general
manager of the American Felt Co., New York,
and trustee for the creditors of the Knickerbocker
Piano Co., Tuesday, he said: "The statement is
correct in every particular. Through my attorney,
as trustee, we laid these facts before the United
States district attorney, and we were in hopes that
Cameron would be indicted and arrested. As one
cannot always tell what will happen in matters of
this kind until it actually occurs, why, of course, I
refrain from saying anything."
TAKES CATTLE FOR PIANO.
Piano Dealer with Knowledge of Live Stock
Increases Sales to Farmers by Taking Horses,
Cattle, Etc., in Part Payment.
A piano dealer in central Illinois who boasts of
an excellent knowledge of horse and cattle qual-
ity states that he has added considerably to his
volume of sales during the dull times in the coun-
try, before crops have been harvested, by taking
live stock as first payment on pianos where the
farmer felt that he wanted a piano but was short
on cash and long on cattle. At times the dealer
has had a barn full of likely animals taken in ex-
change for pianos and, through judicious handling,
generally realizes considerably more on them than
the actual money they represent in the sale. Of
course a sale for cash is naturally preferred by any
dealer, but a profitable substitute is very acceptable
when the piano man is a first-class judge of the
value of what he is getting. "Live" cattle are cer-
tainly better than "dead" notes.
DRAWBACK FOR J. & C. FISCHER.
(Special to The Review.)
Washington, D. C, Aug. 9, 1910.
Regarding the application of J. & C. Fischer,
New York, for a drawback on pianos manufactured
by them from imported materials, the Treasury
Department has addressed the following letter to
the New York Collector of Customs, bearing date
of July 26:
"T. D. 0475 of March 31, 1910, providing for the
allowance of drawback on pianos manufactured by
the J. & C. Fischer Co., of New York City, from
imported wire, tuning pins, and decalcomanias are
hereby amended to provide for the allowance of
drawback on the additional style of piano, No. 2.'?,
set forth in the manufacturers' sworn statement,
dated July 13, 1910, transmitted herewith for filing
in your office.
"In liquidation the quantities of imported ma-
terials which may be taken as the bases for the
allowance of drawback may equal the quantities
used, after official verification of exported quanti-
ties, provided they shall not exceed those shown in
the sworn statement, namely, •! pounds of music
wire,' 224 tuning pins-,' 1 dccalcomania, and three-
foi'.rths of one Scotch lambsk~nT." "
Talking Points
on
Piano Actions
The importance of
QUALITY in a piano
action cannot be overes-
timated from the stand-
point of the manufac-
turer, the dealer or the
consumer. To the man-
ufacturer it means in a
large measure the repu-
tation of his piano, for
without a high-grade
action he cannot make a
high-grade piano, and
no matter how good the
other parts of the in-
strument may be, if the
action is deficient in rria-'
terials or workmanship
the reputation of the
piano will suffer.
To the dealer the use
of a STRAUCH action
in a piano is a guarantee
of quality in the instru-
ment and an insurance
to him against com-
plaint and dissatisfac-
tion on the part of his
customers, and as satis-
fied customers mean fu-
ture sales, the action
will largely influence
the growth of his busi-
ness.
To the consumer a
STRAUCH action in
the piano he buys means
an absolute assurance
of satisfactory service
throughout the life of
the instrument, and as
STRAUCH actions are
only supplied to manu-
facturers of pianos of
QUALITY, it is to him
a guarantee of the grade
of the instrument he has
purchased.
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