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THE MUSIC TRADE
OLD HOME WEEK DISPLAY.
The W. F. Frederick Co. Make a Very Fine
Showing of Instruments in Their McKeesport
Establishment in Honor of Distinguished
Visitors to Old Home Week Celebration.
(Special to The Review.)
without, but also that it shall resist sound propaga-
tion, reflection and refraction within. The first
problem is comparatively easy.
The walls of Prof. Zwaardemaker's room consist
of six layers, alternately of wood, cork and sand.
There are spaces between the second and third
layers and between the fourth and the fifth from
which the air has been extracted. The inner walls
are porous stone covered with a kind of horsehair
cloth known as trichopiese, a Belgian invention
which is sound-resisting and is widely used in Bel-
gium in telephone booths. The walls are pierced
by acoustically isolated leaden rods.
The roof is composed of layers of lead, wood,
asphalt paper, sea grass and cork. The floor is of
marble and is covered with a thickly woven
Smyrna carpet.
A tomblike silence forever reigns in this elab-
orate construction, and it will be used for clinical
studies only.
McKeesport, Pa., July 9, 1910.
Among the many beautiful store front displays
seen along Fifth avenue this week, perhaps none
attracted more attention than the show window
of the W. F. Frederick Piano Co. While the
decorations are not elaborate, they are particularly
attractive, especially at night when the large sign
over the front is illuminated with varied colored
lights.
In one window is displayed a dickering baby
grand piano. This piano, although somewhat
smaller, is constructed pretty much on the same
principles as the famous Chickering grand used
by Busoni, in his American tour. Busoni is con-
CONVENTION OF ORGANISTS.
ceded to be the most brilliant pianist who has
The Annual Reunion of the National Associa-
visited America in many years.
tion of Organists Will Take Place at t h e
In the other window is shown a beautiful Knabe
Auditorium, Ocean Grove, August 2 to 10.
upright, in a novelty art case. The design is
chaste and greatly enhanced by the natural finish
The national convention of organists, to take
of the veneering—satinwood. This is said to be
the most beautiful and expensive piano ever on place at Ocean Grove, N. J., August 2 to 10, prom-
display in this city—price $1,500. One is also im- ises to be the largest gathering of musicians ever
pressed with the stock shown on the inside. The held in this country. The headquarters of the na-
store is crowded with products of the greatest tional association have been removed from New
piano factories in the United States. In fact, we York to the Auditorium building, and clerks are
have a truly metropolitan piano store right here hard at work mailing literature to thousands of
in McKeesport. Twenty-five factories are repre- organists and answering personal inquiries from
sented, and pianos are shown from the very cheap- all over the United States and Canada. President
est product to the most artistic and expensive. Mark Andrews, of Montclair, and the executive
Through the, public press an invitation was ex- committee have been holding regular meetings in
tended to visitors to call at the warerooms and New York for months arranging for the conven-
tion. Some of the leading organists of the United
look over the stock on exhibition.
States have already consented to read papers and
take part in the deliberations of the convention.
CLEVER MASON & HAMLIN STORY. One of the most interesting features will be the
Sending Out Copies of Miss Cleaveland's Story answering of one hundred questions, which will
be grouped under headings: "The Organist," "The
Which Won Prize of Mason & Hamlin Piano
Choirmaster," "Quartet and Volunteer Choirs,"
in Advertising Competition Among the School
"Solo Singers," "Children's Voices," and "Church
Teachers of New York Held Some Time Ago.
Anthems."
In an advertising competition among the school
teachers of New York City, held some time ago,
in which a Mason & Hamlin piano was to be
awarded to the teacher who wrote the best article
which set forth the especial qualities of the Mason
& Hamlin piano, the prize was awarded to Miss
Ruth H. Cleaveland, as the writer of the best
article submitted in this connection. Ten dollars
in gold was also given to each of the three other
teachers whose articles contained helpful sugges-
tions.
The Mason & Hamlin Co., of New York, have
had Miss Cleaveland's story printed in attractive
booklet form which they are now sending out as
part of their regular trade literature. The story
emphasizes very cleverly, but in a light and inter-
esting way, the tone-lasting properties of the Mason
& Hamlin piano, which is made possible through
the use of the Tension Resonator, which is a pat-
ented device incorporated only in the Mason &
Hamlin piano.
NOISELESS ROOMS FOR PIANOS.
HAT EXTRA WITH PIANOS.
An
Absent-Mi nded
Superintendent
Headgear in Box Car.
Ships
(Special to The Review.)
York, Pa., July 9, 1910.
A new straw hat belonging to Superintendent
Calvin Seitzinger, of the Weaver Organ & Piano
Co., is on the way to Cleveland securely packed in
a freight car with a consignment of pianos.
Superintendent Seitzinger assisted his men in
hastily preparing the shipment, and it was some
time later that the superintendent missed his hat
and remembered that it had been nailed inside the
box car. Seizing a hatchet he started after the
train, which was already moving out of the yard
with the car attached, but he was too late.
ELIAS AGAIN IN CHARGE.
(Special to The Review.)
,
Detroit, Mich., July 7, 1910.
Superintendent Kirkgaard, of the Farrand Co.'s
The Only Absolutely Noiseless Room Is in factory in this city, is seriously ill. As a result of
Utrecht.
his present condition, the Farrand Co. have en-
gaged C. R. Elias, their former superintendent, to
Piano manufacturers who are interested in the take Mr. Kirkgaard's place. Mr. Elias has returned
noiseless room question for the purpose of dem- to Detroit from Chicago, where he has for some
onstrating pianos and players without disturbance, time been living, and is now in active charge of the
will be interested to know that Utrecht, that quiet Farrand plant.
Dutch country town, possesses the only absolutely
noise-proof room in the world. Heretofore it was
E. A. LINK TO BINGHAMTON.
Prof. Wilhelm Wundt, of the Psychological Labor-
atory of Leipzig, who had come nearest to the
Binghamton, N. Y., will have a new resident
scientific elimination of all sound from an enclosed
shortly, as E. A. Link, now of the Schaff Bros. Co.,
space, but Prof. Zwaardemaker, of Utrecht Univer- Huntington, Ind., is about to settle in the former
sity, has gone one step further, and he has com- city as manager of the Automatic Musical Co.
municated details of his achievement to the Am- The Schaff Bros. Co. are said to be interested in
the Automatic Musical Co., and the change will
sterdam Royal Academy of Science.
For an absolutely noise-proof room it is essen- probably not affect in any way the policy of the
tial not only that no sound shall penetrate it from Huntington concern.
Talking Points
on
Piano Actions
The reputation of the
STRAUCH piano ac-
tion has been built up
solely on the basis of
Quality.
STRAUCH
BROS. have always
made this the one ab-
solute and invariable re-
quirement, both in the
matter of materials sup-
plied to them for use in
the manufacture of their
actions and in the grade
of workmanship given
them by their employes.
Nothing but the best
has ever been good
enough for them, and
they have not stopped
to count the cost when
it has been a question of
QUALITY in the wood,
hardware or felts that
enter into the construc-
tion of the STRAUCH
actions.
They have a l w a y s
maintained that as the
action is of vital impor-
tance in the construc-
tion of a high-grade
piano, the piano manu-
facturer should be as-
sured of the absolute
reliability in grade and
efficiency in operation of
the actions which he in-
corporates in his piano,
and they have sought by
every means in their
power to make the name
"STRAUCH" synony-
mous with QUALITY
in pianoforte action pro-
duction. How well they
have succeeded is best
attested by the high
reputation which the
S T R A U C H actions
have won universally.