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THE
MUSIC TRADE
REVIEW
acquaint the metropolis with what has been
transpiring in connection with this musical
Second Pamphlet on This Phase of the Trade Ed. Morton, a Popular Monologist, Meets Suc- production. Doubless it will surprise many to
Issued for Music Dealers by Jerome H. Rem-
cess at Local Theater with Stirring March learn that in midsummer a wholly new entertain-
ment has been presented in the Massachusetts
ick & Co.—Some Business Philosophy.
Number.
capital at a box office gait very close to $15,000 a
A second pamphlet on "Co-operation" has just
Ed. Morton, the popular monologist, glided into week, and, moreover, that the show is acclaimed
been issued by Jerome H. Remick & Co. It is Gotham last week, almost "on rubber shoes" (to the most magnificently caparisoned and satis-
the work of F. H. Burt, Remick's Eastern sales use the vernacular), appeared at the Alhambra, factory musical diversion ever observed in that
manager, and follows the line laid down by a and "created an awful disturbance" (again the city, says Leander Richardson in the New York
Review.
previous pamphlet, thus aiming to develop the
The production contains more than thirty
spirit of co-operation as between the music pub-
swinging musical numbers, written by William
lisher and the regular dealer. The importance of
Jerome and Jean Schwartz, and the book, by
this phase of the publishing business has come to
Edgar Smith, is not only bristling with humor
be realized as never before among music publish-
but is built around a highly original idea. The
ers, and its careful development by the Remick
delay of a week in taking possession of
sales department has substantially increased the
the Casino after the closing performance
already large sales of the Remick prints among
of. "Mikado" was occasioned solely by the
music dealers, just as closer attention to it would
necessity for fitting the massive production to
increase the sales of other publishers. The
the stage of that establishment. It is quite possi-
pamphlet contains a bit of business philosophy, as
He that all this may read like a preconceived and
follows:
jubilant sort of press notice, but in reality it is
"Once and for all let every man Jack of us
more in the nature of a feeble reflection of the
realize that if a great business is to be built,
various reports which have come to me from
whether retail or publishing, it must be built in
entirely disinterested sources in Boston. "Up
the clear light of day, with methods that arc
and Down Broadway" at this distance looks to
open and above board. When a man begins to
be one of the greatest sure-fire shows of the
feel that he must hocus-pocus his customers in
year.
order to get business; when he feels that he must
The music of "Up and Down Broadway" is
apologize for his wares by making them appear
published by Jerome H. Remick & Co., who also
what they are not; when he begins to tincture his
publish the music of "Girlies," another summer
representations with the flavor of deception, then
success, and have the publishing rights to the
look out below. That business is tobogganing
vernacular) by his masterly handling of the stir-
music of "Follies of 1910."
straight for the discard class, and it will not be
ring Witmark march song, "Daddy Was a Grand
long before the proprietor has put the 'kibosh' on
Old Man."
TSCHAIKOWSKY'S SYMPHONY.
his representations, his credit and his good will.
This is a song which offers one of the most
"The saddest case of business shortsightedness
Through the dim-lighted corridors of the past,
in the music line is that of the dealer who tries notable examples of patriotic lives, wedded to a
martial
melody
which
would
make
a
heart
of
flint
Where the sweet tears are falling fast,
to sell inferior prints—goods that can be pur-
There stores relentless Memory his Lares
chased at smaller cost and thereby give a larger leap at its call. The verses of the song are by
And sad-eyed History her burden carries.
profit on the individual copy, but for which there Bert Fitzgibbon, the music is by Leo Bennett,
In the dull-sounding hall,
never was and never will be any actual demand. Ed. Morton is making a big "go" of it, and its
publishers
are
M.
Witmark
&
Sons.
Whose
recesses ne'er recall
"A satisfied customer is your best advertisement,
The word we'd fain forgot,
but a customer on whom you force a copy is not
Whose dome echoeth not
HIGH PRAISE FOR SUMMER SHOW.
satisfied. The people are awake to the fact that
On Earth!
the songs they want are the songs they hear in
In the dim-lighted corridors of the past,
the theaters, parks, etc. If a thing is worth sell- "Up and Down Broadway" a Sure-fire Success,
Says Leander Richardson—Boston Opening
Now is the echo of a soul at last!
ing at all, it is worth selling for what it is. A
Promises Much—Remick Publishes Music.
What heart melody can banish this?
sheet of music that needs an apology—that you
How the soft zephyrs kiss
dare not sell on its true merits, and that forces
And crashing sound-waves fall!
Very little information has thus far penetrated
you to adopt subterfuge and palaver to cover up
And Celestrial echoes call
its shortcomings—has no place on your counter." New York concerning "Up and Down Broadway,"
In soul-loved tones but thrice,
Mr. Burt started on his vacation on Thursday which comes to the Casino next Monday evening.
From the wings of Faradise,
of this week, joining an automobile party which The piece ended a two weeks' opening run in
In Heaven!
will tour Vermont, with St. Johnsbury as its ob- Boston last Saturday, but no particular effort
—Catherine Griggs in The Player Monthly.
seems to have been made by the management to
jective point. He will return about August 1.
"CO-OPERATION" THE SUBJECT.
SCORES HIT WITH WITMARK SONG.
"DOLLAB PRINCESS" IN GERMANY.
One of the American monthly musical journals
has just recalled the fact that Germany witnessed
more performances of "The Dollar Princess" dur-
ing the twelve months ending September last than
of any other musical production of opera, new or
old. But is it an extraordinary fact? In the year
named no fewer than 2,444 performances took place.
Next in popularity stood D'Albert's "Tiefland,"
which was played 647 times. Not so bad for grand
opera, is it? Richard Strauss' "Elektra" received
105 representations, and the same composer's
"Salome" 85.
'SWEET PANSY" TO BE PRODUCED.
In addition to "The Satyr," mentioned elsewhere
"in this issue, Klaw & Erlanger are to produce,
some time next season, "Sweet Pansy," another
musical comedy of which Ivan Caryll is the com-
poser. The piece is said to be much on the type
of "The Duchess of Danzig." The two Klaw &
Erlanger productions will be presented in London
as well as New York, and their presentation will
mark the first time that Klaw & Erlanger have
been associated with George Edwardes, the famous
English producer.
Henry W. Savage announces that he has ac-
quired, through George Maxwell, of Boosey & Co.,
the sole American rights in English of Puccini's
new opera, "The Girl of the Golden West."
A NEW CONCERN WITH AN OLD
NAME AND NEW SONC HITS
GUS EDWARDS, Inc.
MUSIC PUBLISHERS
1531 BROADWAY, NEW YORK
Our first knockout is :
"LUCY-ANNA-LOU"
It Outshines "The Silvery Moon" and is by the Same Writers, Edward Madden and Gus Edwards.
It will be just as popular—will sell just as big.
•»~ BUY IT NOW!
Some more new ones are:
"ROSA RIGOLETTO"
"PLANNING"
" I ' M LOOKING FOR A CERTAIN LITTLE GIRL"
" T W O LIPS"
"STRIKE UP A BAGPIPE TUNE'
The following in "The Follies of 1910 " :
KIDLAND"
"LOOK M E OVER CAREFULLY"
"DON'T TAKE A GIRLIE TO CONEY"
"DUSKY SANDY FROM SANDUSKY, OHIO"
OUR NEW ISSUE OFFER IS LIMITED TO FIVE COPIES AT 5 c EACH