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FIFTY=SIX PAGES
THE
MUSIC T^ADE
VOL.
LI N o . 26. Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, December 24,1910
SINGLE COPIES, 10 CENTS.
SOOPERYEAL
1910—A Year of Starck Triumphs!
Notwithstanding a destructive fire and the forced necessity of immediately securing new quarters, the business of the P. A. Starck
Piano Co., Chicago, has gone forward by leaps and bounds during 1910.
Before the ruins of the Starck factory had cooled new and larger quarters were secured on Blue Island avenue and Robey street,
contracts for equipment were rushed and the Starck business moved on uninterruptedly, so that the close of 1910 finds a better equipment in
every department of the Starck business—larger and more complete factory resources, new and spacious retail warerooms and office accessories,
larger and more perfect creative and distributive organizations—better equipped to deal with the ever-growing demands of the business than
ever before.
1 hen, too, there has been a phenomenal advance for the Starck player-piano.
Philip A. Starck realized the necessity of building a player-piano product which should be reliable and which should appeal to the
growing needs of his constituency. Careful investigation was carried on for months, supplemented by exhaustive experimental work in the Starck
factory, so that when the Starck player-piano was placed upon the market its manufacturers had unbounded confidence in its winning powers.
The results achieved by this player product have fully justified their confidence, for, as a matter of fact, these special instruments wher-
ever sold have created a
demand for more.
As a result Philip A .
Starck and his associates
view the player-piano sit-
uation in the most opti-
mistic manner.
One of the secrets of
the business success of
Mr. Starck lies in the fact
that his long years of ex-
perience in catering to the
demands of d e a 1 e r s
placed him in a position
where he knows just what
quality was needed in in-
struments to make them
good sellers.
Mr. Starck is in a
better position to-day than
ever before to cater to the
interests of the dealers—•
his line of pianos was
never so complete, and
that they are extremely
salable instruments is evi-
denced by the growing
demand for them.
Recently, while discus-
sing conditions with The
Review, the founder of
the Starck business took
occasion to emphasize the
fact that he believed the
demand for the player-
piano was in its infancy
and that he felt assured
that the new year would
bring with it a material
augmentation in the de-
mand for player-pianos.
Mr. S t a r c k desires
through The Review to
express his belief in the
continued prosperity of
the American piano trade
and to wish the members
of the music trade every-
where a Merry Christmas
and a New Year brim-
ming with happiness.