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THE
MUSIC TRADE
REVIEW
"SHOWS UP" CERTIFICATE SCHEME.
SUFFER FIRE LOSS IN DETROIT.
Wm. Gaulke, the Milwaukee Piano Man, At-
tracts a Crowd at Kittlemann's Hall When
He Talks on the Question of Certificates—
How People Are Misled—Says He Has Sold
990 Pianos Without Such Methods.
Pianos in Bush & Lane Co. Branch Store
Damaged to Extent of $2,000 by Fir*.
(Special to The Review.)
Milwaukee, Wis., Dec. 13, 1910.
No end of interest was aroused in Milwaukee
last week by the announcement of Walter Gaulke,
of the William Gaulke & Sons Piano Co., repre-
sentatives of the Crown piano, that he would debate
with any volunteer upon the much mooted certifi-
cate question. The crowd that turned out at Kittle-
mann's Hall, Center and 21st streets, was so great
that more than 200 people were turned away.
None of the certificate men in the audience could
muster courage enough to clash with Mr. Gaulke,
a past master of debate, and so the oratorical
piano man won an unanimous decision from the
judges. Mr. Gaulke "showed up" the certificate
question in its true light and it is safe to say that
at the close of his "debate" very few people would
be attracted by the handsomest certificate ever is-
sued. Mr. Gaulke showed how more than $12,000,-
000 of certificate money has been given away to
catch more than $100,000 in real money from the
workingmen and he was forced to stop several
times because of the applause that greeted his talk.
Mr. Gaulke gained the confidence of his audience
by declaring that he had sold 990 pianos in the
past ten years without the use of the "fake" cer-
tificate and that he had never had an instrument
return on misrepresentation.
A free concert followed the "debate," in which
Mr. Gaulke played several selections on the Crown
piano. Mr. Gaulke, who is also principal of the
Badger State Conservatory, talked of his experi-
ences as an instructor and explained just how the
technique of children can be improved from 80 to
100 per cent.
Mr. Gaulke is an enthusiastic member of the
Milwaukee Piano Dealers' Association and he is
one of those who have been putting up a strong
fight against the various certificate and contest
schemes that are being employed by several of the
Milwaukee houses. The results of his original
platform campaign will be watched with interest.
T. P. Pattison, of the T. P. Pattison Music Co.,
Denver, Col., recently presented a handsome Kra-
nich & Bach grand piano to his two daughters.
Good Strings a Vital
Necessity!
(Special to The Review.)
Detroit, Mich., Dec. 13, 1910.
. The Detroit retail store of Bush & Lane was
damaged $2,000 by smoke from a fire in the" Wood-
ward arcade building last Tuesday night, Decem-
ber 6. Bush & Lane's retail piano salesrooms are
located on the fifth floor of the Woodward arcade
and the fire was confined to the basement of the
building. Had the building not been of fireproof
construction the fire would have done considerable
more damage to the tenants, including the Bush &
Lane salesrooms. The fire started from an un-
known cause in the basement and when it was
discovered the basement was a roaring furnace.
By hard work and the fact that the building is
fireproof the firemen succeeded in keeping the
flames confined to the basement, but a dense
volume of smoke poured through the entire build-
ing, doing nearly as much damage as the flames.
ENTER PIANO FIELD IN ST. PAUL.
Smith & Borg Open Large Department with
Vose as Leader—Louis Danz, the Manager.
(Special to The Review.)
St. Paul, Minn., Dec. 12, 1910.
Smith & Borg, the prominent furniture dealers
of this city, are the latest concern to enter the
piano field here, having remodeled their build-
ing to provide for a commodious piano depart-
ment which will be under the management of Louis
Danz, formerly with the Cable Company in this
city, and more recently with French & Bassett in
Duluth. He is a thoroughly experienced piano
man and much is expected of him. The new de-
partment will have the agency for the Vose &
Son, Blasius, Steger and other lines of pianos.
FILE CLAIMS FOR REFUND
On Freight Charges for Past Two Years as Re-
sult of Missouri Rate Case—A. Hospe Co.
First Piano House to Take Action.
(Special to The Review.)
Omaha, Neb., Dec. 12, 1910.
Although a number of merchants located in the
Missouri Valley have prepared claims against the
railroads for a refund on freight charges paid dur-
ing the past two years, in accordance with the re-
cent decision of the Federal Court upholding the
Interstate Commerce Commission in its fight fol-
lower rates in that territory, the A. Hospe Co., of
this city, are the first of the piano houses to pre-
sent claims.
The Hospe Co. claim a refund upon 100,000
pounds of pianos upon which they paid at the rate
of $1.50 per 100 pounds. The Interstate Com-
merce Commission, holding that the rate was ex-
cessive, reduced it by nine cents. It is expected
that other piano companies will also file claims in
the near future.
NEW QUARTERS FOR CHAS. J. ORTH.
Do you realize the weakness which
comes to a piano through poor strings?
If all piano manufacturers fully real-
ized this they would insist upon the best.
And, right here, we might say that it is
that quality which has gained the Schaff
strings such a strong position with piano
manufacturers.
Critical men know full well their value
and know that the most rigid tests have
been applied to the Schaff products be-
fore leaving the factory.
JOHN A. SCHAFF
CHICAGO:
141 W. Michigan St.
NEW YORK:
767 East 133d St.
Leases Spacious Quarters at Grand Avenue and
Fifth Street, Where He Will Be Located
on or About February 1st.
(Special to The Review.)
Milwaukee, Wis., Dec. 13, 1910.
Charles J. Orth, representative of the Strich &
Zeidler, Winter & Co., Homer, Janssen and Rudolf
pianos, has secured a lease on the store property
at Grand avenue and Fifth street, formerly oc-
cupied by the Milwaukee branch of the Story &
Clark Piano Co. and he expects to be located in
his new quarters by February 1.
John Dauberger, who conducted a piano store
for some time on Ohio street, Pittsburg, Pa., with
the Tonk piano as his leader, has retired from
business.
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