Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUJIC TIRADE
V O L . LI. N o . 2 1 . Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, Nov. 19,1910
Men
and
SING
|» E OS :0 P P E I R S YEA£ ENTS-
Methods
UITE naturally most men start out with the idea of making money.
That seems reasonable, of course; but, many are so eager for the tangible evidence of suc-
cess—the money evidence—that they do not see other things.
I believe that the man who reverses the mental process and puts his idea of service foremost
and steadily works with this in mind will develop his business along lines that will be more permanent and
more durable than the man who sometimes forgets his obligations to society—forgets to give the service
and concentrates too much on the money idea.
Now, the man who starts in business to-day must first put before himself very forcibly the fact that
he is in reality on the point of matching his brain power—his ability—with that of many other men who
have won more or less success along the same line he is about to pursue.
He is a fortunate man indeed if he is entering a field that has never suffered from the competitive
efforts of men.
He must put aside all those pleasant dreams of having his own way.
He must set out with the determination to gain a foothold among a lot of keen-brained and experi-
enced competitors with whom he is bound to clash.
. But, the main thing is to have the idea. He must have a clearly outlined purpose.
It must be a conviction that the work he is setting out to perform is the one great and all-important
necessary thing for him.
He must look upon it as his life work and feel that he is going to better society by doing it the very
best he knows how.
Every business man who is honest in what he is doing is a servant of society. He is doing some im-
portant thing which society needs to have done. He is administering to the comfort and well-being of
mankind, with the idea that he is filling a useful niche in this world.
But how many men start out with the other idea—taking a false view of life and conditions?
A good many, I am thinking.
A study of some of the publicity methods of the men who are advertising jewelry junk instead of
pianos as a certificate bait would seem to give rise to the belief that' they have gone money mad. One
man when criticized by his neighbors as to his methods of trade-getting is said to have replied: "To
h
with ethics. I have made three millions in three years; what do I care about ethics!"
And there you are.
Q