Music Trade Review

Issue: 1910 Vol. 51 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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MUSIC TRADE
A Wor
REVIEW
ayer People
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HAT the player-piano is a tremendous factor in the music trade world is admitted by all; and, it is
plain that any literature which treats specifically of the player will be of interest to thousands of
men who are selling player pianos.
Therefore, The Player Section, which appears as a new feature of The Review, without doubt
will be regarded with considerable interest.
It will be seen at a glance that The Player Section, which will be presented hereafter at regular inter-
vals, is decidedly an interesting adjunct to a music trade newspaper, and it is perhaps to be expected that
The Review should be first to incorporate such a feature in a regular issue of the publication.
This institution is generally conceded to be the player authority in the music trade, and by enlarging
our field of operations we at once make The Review of greater value to player manufacturers by creating
accentuated interest among the retail sales forces.
There must be a tremendous educational propaganda carried on to place the player piano where it
should be, and this institution proposes to do a considerable amount of work in this particular direction.
It might be well now and then to compare the work done in this special department of the music trade
industry by The Review with that of other publications.
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Such an investigation will only serve to bring out in stronger light the efforts which we are putting
forth in the development and broadening of the player trade.
One thing, it is pretty well conceded to-day that when you desire anything in the player line you must
look to The Review!
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Does the new Player Section please you?
We should be glad to receive criticism from rea lers •
We intend to do our level best on the player proposition to aid the dealer in his work; and we believe
that it will be universally admitted that it is desirable to obtain all the knowledge possible upon the player
subject, for, notwithstanding the marvelous rise of the player piano, its musical powers to-day are compara-
tively little understood and it will be necessary, when the player comes into its own, for the player pianist
to acquire a knowledge of how to produce the best results.
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indifference and ignorance are foes to the player business, and it shall be the aim of The Player Sec-
tion to help the business in every legitimate manner, and dealers will find that this special department of
the paper will be beneficial as well to their clients.
It will help the player business all around.
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE: IVIUSIO TRADE
6
REVIEW
Our New Book "How to Play Artistically the Bush 6 Gerts Player Piano"—Just Out
The Evolution
Bush & Gerts Player Piano
OF THE
Represents
Investigation
Preparation
Hesitation
Innovation
Determination
Demonstration
Application
Perfection
"History again repeats itself," for, after establishing a splendid reputation on the BUSH &
GERTS UPRIGHT and GRAND PIANOS for pre-eminent tone quality, high grade workman-
ship and construction, also firmly establishing the principle of ONE NAME—ONE TRADE-
MARK ONLY, we now offer the perfect culmination and realization of perfection in
The Bush & Gerts Player Piano
ALSO A
One Name—One Trademark Triumph
We are assisting every Bush & Gerts dealer by sending to our entire list of 30,000 purchasers
special advertising circulars devoted to the Player Piano and are taking a practical interest in the
promotion of sales that makes it sound judgment for every dealer to secure the agency of our
entire line.
Our jealous regard for the NAME AND TRADEMARK—BUSH & GERTS—our splendid
reputation established for that one name, will help you. It will create demand and add liberally
to your profits, back up your every enthusiastic representation and add to your own reputation
for giving the real limit of value to your customers.
We have now the most complete line of Grand, Upright and Player Pianos made under
ONE NAME AND TRADEMARK—BUSH & GERTS.
-
Send for our Catalogs and Booklets
Bush & Gerts Piano Co.
Bush Tem le
P
Chicago

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