Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TIRADE
V O L . LI. N o . 17.
Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, Oct. 22,1910
SINGLE COPIES, 10 CENTS.
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The Value of a Good Memory
W
HAT a wonderful thing is memory and how we retain impressions with perfect vividness in
every detail for many years!
Every incident in connection with some events which occurred even a quarter of a century
ago is retained with fidelity and accuracy.
A good memory is a wonderful asset to every business man, and particularly to every salesman, for it
pays to cultivate a memory for faces.
I once knew a young man who made a point of jotting down in a notebook the names of those to
whom he was introduced.
He said it was impossible for him to remember names, and his friends used to laugh at him frequently
because he was so careful in making a record of the names of everyone whom he met.
But as time went on his ability to recall a face and associate it with the right name became one of the
most pronounced factors in his popularity and his success.
How pleasing it is for a customer who has not entered a store perhaps for years to be met in a court-
eous, affable manner by a salesman who greets him pleasantly as Mr. So-and-So, or Mrs. So-and-So!
The ice is immediately broken and the caller is at once in a receptive mood.
It pays, therefore, to cultivate a memory for faces and for names—to look at new acquaintances with
the intention of fixing features and names in the memory.
All that counts in business success.
The young man to whom I referred above has been steadily advancing until he now occupies a lucra-
tive position with great possibilities ahead. . .
He said to me recently that he considered his substantial advance to have come in a large degree from
the practice which he followed years ago and which was ridiculed at that time by his associates.
In other words, memorizing is a factor which contributes greatly in building a successful business, for
everything counts nowadays.
Nothing is too small to be overlooked.
There are some things which you have to do with all there is in you or not do them at all.
If your attention strays even for a second—if your hand is made unsteady by an instant's confusion—
you have failed, and though the same intense concentration is not necessary everywhere it is nevertheless
desirable.
One who learns to become absorbed in his work and puts into even a small task all there is in him is
developing the faculty of concentration which is the foundation of success.
I