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THE
MUSIC TRADE
REVIEW
John Wanamaker migh,t call the immense frontage on Broad-
way which he owns "Wanamaker Square."
It would seem that the same reason would apply with equal
justice to all of these concerns, and yet it will be interesting to see
the papers of New York accept Gimbel Bros.' advertising and exploit
a name given by a commercial institution, who are strangers in our
midst, to what is nothing more or less than a portion of Sixth
avenue. Surely the renaming of streets by merchants who adopt
their own name as a substitute seems akin to near-nerve.
J. B. SPILLANE, Managing Editor
^ F ^ H E R E are two distinctly contrasting traits of human nature
X
which have a great deal to do with progress, be it political
or commercial; one of these acts negatively, the other positively.
The first is that peculiarity in the make-up of all of us which so
narrows the field of mental vision that we see good in those things
only which intrench us in our present position. Following the im-
pulses of this force within us, we jealously guard our work from
curious eyes; we close our doors; we assume a mask of ignorance
lest inadvertently we let slip some inkling of how much we know.
We are all familiar with the type of man who has formed the
habit of "sewing up" his work. He has little or no tangible system
and leaves no trail behind him in the shape of records as to what
he did or how he did it. When he takes his vacation, or is absent
from illness, the work accumulates until he returns, which is sup-
posed to prove to his employers how impossible it would be to get
along without him. We have seen, too, factories in which the doors
of all the rooms were locked and it was necessary to practically
give a pass-word to enter one of them.
Fortunately, the majority are growing more clear-sighted about
these things and are beginning to realize that more is to be lost than
gained by such secretive methods. The marked degree by which
everyone has profited by the increase and extension of facilities for
transporting both intelligence and materials should be all the proof
necessary for the abandonment of practices resulting from impulses
arising from the regrettable feature of our make-up.
This brings us to the other trait, the one that makes for prog-
ress; the trait of doing a thing openly, above board, and without
thought of self, unless it be to feel, perhaps, the thrill and glow that
come at the end of a day's work well done. It is the predominance
of this spirit that is carrying us forward to-day. There are some
who will deny that progress is due to the righteous motives we have
just mentioned; their plea is to the effect that since necessity is the
mother of invention, and since money supplies our necessities, there-
fore the pursuit of the almighty dollar lies at the bottom of all great
works of to-day. Without doubt the bitterness which would call
forth the statement of such a belief is in itself punishment enough
for uttering it.
Under the impulse of this generous spirit, the man of to-day
freely gives information to those who come seeking it, because he
knows that in some way the law of compensation will repay him
twofold. So, too, he studies to simplify his present duties and to
organize his office so that the work will proceed automatically.
Why? Because then he will not be needed any longer in that
capacity and may move on to greater things.
EDWARD LYMAN BILL - Editor and Proprietor
Executive and Reportorlal Stall:
GKO. B. KELLER,
B. BRITTAIN WILSON,
W. H. DYKES,
A. J. NICKLIN,
R. W. SIMMONS,
AUGUST J. TIMPB.
L. E. BOWERS,
WM. B. WHITE.
BOSTON OFFICE:
CHICAGO OFFICE:
G. W. HENDERSON, 178 Tremont S t
E. P. VAN HARLINGEN, 156 Wabash Ave.
Room 12.
Room 806,
Telephone, Oxford 1151-1.
Telephone, Central 414.
PHILADELPHIA:
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
R. W. KACFFMAN,
ADOLF EDSTEN,
CHAS. N. VAN BUREN.
SAN FRANCISCO: S. H. GRAY, 88 First Street.
CINCINNATI, O.:
BALTIMORE. MD.:
LONDON. ENGLAND:
JACOB W. WALTERS.
A. ROBERT FRENCH.
09 Baslnghall St., E. C.
W. LIONEL STURDY, Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Office as Second Cluss Matter.
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ADVERTISEMENTS. $2.00 per Inch, single column, per Insertion. On quarterly or
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reading matter, $75.00.
REMITTANCES.in other than currency forms, should be made payable to Edward
Lyman Bill.
lMilfiff*
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An important feature of this publication is a complete sec-
devoted to the interests of music publishers and dealers.
t j on
PlilVPF 911(1
Departments conducted by an expert wherein all ques-
• la.TCl ailU
tions of a technical nature relating
g to the tuning,
g,
Ikon a r t m o n f c
regulating and repairing
of
and d player-pianos
i i found
f pianos
i another
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VCpdl I l l l t l l t S . i i r i , dealt with, will be
in
section
of i this
paper. We also publish a number of reliable technical works, information concerning
which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900
Silver Medal.Charleston Exposition, 190^
Diploma..Pan-American Exposition, 1901
Gold Medal.. .St. Louis Exposition, 1904
Gold Medal
Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES-NUMBERS 4677 and 4678 GRAMERCY
Connecting a l l Departments.
Cable a d d r e s s : " Elblll. N e w York."
NEW
YORK, SEPTEMBER 17, 1910
EDITORIAL
NOTABLY better feeling pervades the trade world and there
is a more cheerful condition perceptible in the records re-
ceived from every section.
The presence in New York of a number of piano dealers shows
that a good many believe in being prepared to take care of the fall
trade by securing stock early.
Certainly that's an excellent plan.
A
^^
w3
REVIEW
the great establishment of Gimbel Bros, will be
opened in New York.
The advertisements of the house speak of the store being
located in "Gimbel Square."
Now, there is nothing on record showing that the city authori-
ties have changed the nomenclature of the streets in this city to
accommodate these enterprising merchants who propose to invade
the metropolis.
The triangle directly fronting the new establishment of Gimbel
Bros, is known as Greelcy Square, and the point directly above has
been by common consent given the name of the great paper which
first recognized the upward trend in the business affairs of New
York. We refer to the New York Herald.
Now, there is some good reason for giving the name of a square
the name of a newspaper of world-wide fame, but we see no justice
in Gimbel Bros, advertising "Gimbel Square."
Why not Macy, just as well "Macy Square," which is in the
next block?
Why not Rogers, Peet & Co., "Rogers, Peet Square," and,
Saks following out the same reasoning, "Saks' Square"? Then let
us have Aeolian Square on Fifth avenue,
I
T is the little things that go to make the big ones.
If Carnegie had kept in his shell he would very likely only
be the owner of a small family instead of a retired Steel King.
He realized the value of the ideas of others.
He took a number of bright young fellows, Schwab, Corey
and others and made them partners and gave them a chance to
spread themselves.
( l r I ^HE piano merchant from whom I purchased this instru-
JL. ment is worrying me about the bill which I owe him."
"Write and tell him if he doesn't stop you will put the matter
in the hands of a lawyer."
AILURES do not come through making mistakes, but in re-
fusing to learn by mistakes how to avoid them.
F
T
A
HE man who borrows may not be able to wear better clothes
than the man who lends, but he usually does.
DIRTY show window filled with dead flies reflects slipshod
business management,