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THE: MUSIC TRADE:
REVIEW
tween the two stores. C. C. Carlisle is sales man-
ager of the Indianapolis store and W. P. Chrisler
Fall Season Opening Up Well—Only One House has charge of the library, the Victor department,
Starts Contest—Few Exhibits at State Fair the advertising and sundry other work. Several
—Interesting Personal Items—Recent Trade changes have been made in the arrangement of the
Visitors—King Piano Co.'s New Location— stock of the Aeolian Co. All of the studios have
Rapp & Lennox Open Piano Store.
been moved out and the Aeolian Co. now occupies
the entire building.
(Special to The Review.)
The Wulschner-Stewart Co. have been conduct-
Indianapolis, Ind., Sept. 3, 1910.
ing a factory discount sale very successfully. The
The last week of last month saw a decided im- company have been advertising decreases in prices
provement in the piano business, all of the dealers ranging from $55 to $"200 and making a special
having a better trade than for the first three weeks feature of the $10 down payment. The following
of the month. Generally at what may be termed lines have been pushed: Chickering, Vose, Behn-
the opening of the fall season the feeling is op- ing, Stodart, Fischer, Jewett, Stetson, Carl Adams,
timistic. The early closing hours ended the first Wulschner, Shoninger, Kroeger, Gabler, Gottz-
of this month and advertising set in in pretty mann, Smith & Nixon and Stewart.
good shape, indicating that there will be a spirited
"Seven piano bargains for the week" has been
campaign. The only store so far to start the one of the features of the business of the Baldwin
puzzle contest business is the Story & Clark Co. Co. These included discontinued styles, shopworn
It is believed that there will not be very much of
instruments and others.
the puzzle contest business this fall and winter.
As usual, few of the dealers prepared to make
A NEW PLAYER BOOK.
exhibits at the State Fair. Most of them planned
to make a good show in their business in their
stores, but concluded that it would not be profit- The Player Pianist a Volume Which Is In-
tended to form a Complete Guide to Music
able to open up State Fair booths. Most of the
Appreciation and Technique—Will Meet the
dealers and salesmen have returned from their va-
Requirements
of Music
Lovers—Every
cations and are ready for business.
Owner of a Player Piano Should Have a
H. C. Currens, of the Fuller-Currens Piano
Copy.
Co., will go on a vacation for a few weeks. He
will visit at St. Louis, Chicago and some other
The Player Pianist is the title of a new work,
western points.
which, with lucidity and clearness, deals with the
Karl Currens has returned from a vacation spent
many problems which from time to time confront
on a Colorado ranch.
the player pianist and player student.
Albert Price, of the 'Price & Teeple Piano Co.,
This new volume is designed to afford a com-
called at the Fuller-Currens store. Frank E. Rowe,
plete and accurate guide to music appreciation,
of the KimbaU Co., also was a caller. Robert
player technic, music roll reading, etc.
Kiser, bookkeeper for the Fuller-Currens Co., has
The work is the result of many years' close
just returned from his vacation spent in the West.
study of the player situation, and is put forth to
Albert Schuck, a tuner for the Fuller-Currens Co.,
meet the requirements of music lovers who desire
has invented a musical instrument which will make
to acquaint themselves with the artistic possibil-
al] of the tones of a full orchestra. He expects
ities of the player-piano.
to take the instrument into vaudeville. The Fuller-
The work deals with the elements of music, of
Currens Co. have been having a good business in
musical form, and incidentally gives a short sketch
the Kimball and other lines handled by it.
of musical history from early times to the present
The Starr Piano Co. have put in a direct factory day.
retail store at Evansville, Ind. It will be managed
There are chapters devoted to practical talks
from Indianapolis. The Starr Co. decided to have upon the management of the various expression
a booth at the State Fair. W. L. Link has joined devices, pedals and tempo levers.
the retail force of the Starr Co. Through the
A perusal of the volume will provide the player
Evansville agency, a player-piano was sold to the pianist with a complete course of instruction in
Pr.ess Club there.
all of the aspects of expressive and artistic play-
"E. W. Exley, of the Starr Co., has returned ing.
from his vacation in West Virginia and the East.
There are chapters upon practical studies in
The King Piano Co., in their new location in player interpretation, illustrated with special draw-
North Pennsylvania street, have been having a good ings made from music rolls and designed to show
business, especially in medium priced instruments. how, step by step, the interpretation of pieces may
Arthur King, of this company, was in the city re- be worked out artistically and satisfactorily.
cently.
The price of the volume sent postpaid to any
The Pearson Piano House report a good business part of America is $1.
in all lines, with good demands for Kurtzmanns
All foreign orders should include an additional
and Steinways. N. A. Secord, of this house, has 15 cents to cover increased postage.
returned from his vacation in the East. George C.
Every owner of a player-piano in this country
Pearson is expected to return within a short time. should possess one of these books.
A. M. Stewart, of the Wulschner-Stewart Music
It will help them to get more out of their instru-
Co., has gone into the real estate business. A. M. ments, and every dealer should see to it that every
Stewart & Co. opened up an addition known as the purchaser is provided with a copy of The Player
Northeast Home Place and had a good sale of
Pianist.
lots.
It will help him in every possible way.
Carlin & Lennox have been having a good run of
It is conceded that interest must be maintained
cash sales. The demand for the Knabe line has in the player-piano—that its marvelous possibilities
been good. The proprietors' of this store say there must be explained to purchasers, and there is no
are excellent prospects for the fall trade.
work put forth in the entire world—and we say
Will Carlin has returned from Wawasee. When this unqualifiedly—which will compare with The
there he distingushed himself by saving the life of
Player Pianist as a stimulator and educator. Send
a little child who was in bathing. He jumped out your dollar early to Edward Lyman Bill, publisher,
of his boat and swam to the shore with the child. 1 Madison avenue, New York.
Ed Lennox has returned from a fishing trip on the
Kankakee River.
A. V. LYLE OCCUPIES LARGER STORE.
A. T. Rapp and George Lennox have gone into
the piano business and will handle the Seybold piano
A. V. Lyle, the piano dealer, of Janesville, Wis.,
and some other lines. Both have been with Carlin has moved into more commodious quarters in the
& Lennox, Mr. Lennox as a salesman and Mr. Rapp Grand Hotel block, that city. Mr. Lyle handles
as confidential office man. Mr. Lennox is a nephew the Bauer, Smith & Barnes, Cajale-Nelson and other
of Ed Lennox, one of the proprietors of Carlin & makes of pianos, as well as the Knabe-Angelus,
Lennox.
Emerson-Angelus and Hazelton-Chase & Baker
W. H. Alfring is getting along nicely as man- player-piano. He also carries quite a line of sheet
ager of both the St. Louis and the Indianapolis music and small goods. He has a splendidly
stores of the Aeolian Co. He divides his time be- equipped establishment.
THE TRADE IN INDIANAPOLIS.
The Victor
pays piano dealers
Pays them well, too.
Some of the leading
dealers who do a big
piano business make
more money on the
Victor than on pianos.
Doesn't that interest
you? Wouldn't it be
a good idea for you to
handle the Victor}
T h e money part
needn't bother you—
not nearly so much
capital is required as for
pianos.
The money
comes back to you
quickly and profits are
greater than on pianos.
And we help along the
sales by a d v e r t i s i n g
Victor goods to millions
of people all over the
country.
Sell a man a Victor,
handle him right and he
will be a steady Victor
Record customer, and al-
ways ready to speak a
good word for your store.
Drop us a line and let
us tell you all about the
Victor.
Victor Talking Machine Co.
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributors.
To get best results, use only Victor Needles
on Victor Records.