Music Trade Review

Issue: 1910 Vol. 50 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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V O L . L. N o . 7.
Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, February 12, 1910
THE REVIEW HEARS
THAT two more catalogs were offered for sale
this week by that many music, publishing
houses.
THAT negotiations for taking over one of them
are now pending, the facts of which will be an-
nounced next week, if they do not appear else-
where in The Review to-day.
THAT music printers have had cause of late
to get impatient at helping the goods of some
publishing firms to market without any signs
of anyone "coming across."
THAT they are thus beginning to feel some
of the sensations which music trade journals
have enjoyed for quite a while, if not longer.
THAT "The Prince of Sinners" will be the
title of a musical comedy which will open the
new theater, to be called the National, which
Weber & Rush are to build on Forty-second
street, within a block of Broadway.
THAT the new piece will,be written by Edgar
Smith and A. Baldwin Sloane and presumably,
therefore, will be published by Chas. K. Harris.
THAT Chas. K. Harris, Meyer Cohen, with' the
firm's attorney and two or three kindred
spirits, visited the moving picture houses last
week to hear "In the City Where Nobody Cares"
and see the slides.
THAT afterward they visited Maxim's, Jack's,
Little Billie's and other places "down the line,"
their appearance being the signal for Harris
music to be put on tap in each place.

THAT Mr. Harris the next day was crooning
the strain of a newly improvised ballad, a
pathetic one, which he called "O, My Head!"
THAT "The Arcadians" (Chappell & Co.) be-
gan its fourth week at the Liberty Theater with
a continuation of the indications of an epoch-
making success which marked its opening.
THAT it is a long time since the ten dramatic
critics of the ten leading New York papers have
agreed about anything, and still longer since
they have been unanimous in praising a musical
comedy as they were in the case of "The Ar-
cadians."
THAT Philip Kornheiser, formerly sales mana-
ger of the Trebuhs Publishing Co., is consider-
ing a deal looking to his joining forces with the
Gotham-Attucks Music Co.
THAT David Rose wants us to mention the
fact that he has joined the professional depart-
ment of the Ted Snyder Co. All right, David,
we'll mention it some day.
THAT Bernard Nove is looking for a practical
music man to join him on a profit-sharing basis.
THAT "The Cellarer," as heard in Chicago,
has seventeen musical numbers, pleasingly
varied; also singable and possessing that lively
sense of color that makes songs attractive.
THAT a new musical production has been an
operatic sensation this week at the Montauk
Theater, Brooklyn—"The Merry Widow," offered
by Henry W. Savage—said to contain an espe-
cially promising waltz.
THAT several Brooklynites said they had
heard that the piece had really been presented
elsewhere before opening in Long Inland.
THAT if the "trend toward consolidation," as
they call it in Wall Street, continues to be fol-
lowed in the music publishing business the tinift
may yet come when a few strong publishers
will control the field and will be able to fix
prices, unpestered by the little fellows.
THAT, although the millennium is always to
be desired, it is not likely to come in the above
respect in time to be enjoyed by anyone younger
than the heirs and consigns of the present pub-
lishing personnel.
NEW WITMARK MANAGER IN CHICAGO.
Ted S. Barron, Who Has Been Appointed to the
Position, Is Familiar with All Branches of
Sheet Music Trade.
Ted S. Barron, who was recently, appointed
manager of the Chicago branch offices and sales-
rooms of M. Witmark & Sons, is well known as
SINGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
GUS EDWARDS HAS GONE BROKE.
Also Mrs. Gus and the Gus Edwards Music
Publishing Co.—Bankruptcy Petitions Filed.
Petitions in bankruptcy were filed Tuesday
last against Gus Edwards, composer of popular
songs and theatrical producer, the Gus Edwards
Music Publishing Co., publishers of popular
sheet music, and the wife of Gus Edwards,
Lillian A. Edwards, manager of vaudeville acts,
all of 1531 Broadway. Stern, Singer & Barr,
attorneys for various creditors, filed the peti-
tions and Judge Holt appointed Theron G.
Strong receiver for the Gus Edwards Music Pub-
lishing Co., with a bond of $1,000, as it was
stated that the assets consist of 150,000 copies
of music worth $1,500, fixtures $500 and pianos
amount not given. The petitioning creditors of
Gus Edwards are Augustin J. Powers, $300 loan;
White Studio, $350 photos, and Harry Rapp, $50
money advanced. The petitioning creditors of the
Cus Edwards Music Publishing Co. are Leo Ed-
wards, $3,235, royalties; Powers Photo Engrav-
ing Co., $47, photos; Alfred L. Simpson, $163,
merchandise.
The petitioning creditors of
Lillian A. Edwards are Emanuel Weingreen,
S300, merchandise; Manuel Chappelle, $350,
money loaned, and Harry Rapp, $111, commis-
sion. In all three cases it was alleged that they
are insolvent, and on February 7 admitted in
writing inability to pay their debts. Gus Ed-
wards Music Publishing Co. was incorporated
Sept. 9, 1905, with capital stock of $10,000. Stern,
Singer & Barr said that the liabilities of the
company are about $30,000 and assets probably
$3,000. Business has been poor for some time.
The sheriff recently received executions for $381
against Mr. and Mrs. Edwards. It is said they
have endorsed notes for the company.
NEW FIRM NAME IS ADOPTED.
a composer. He has also achieved considerable
success at various times as a singer in vaude-
ville and elsewhere. He has been identified
with the music publishing business, in one way
or another, for the last twelve years.
Mr. Barron left New York last week for Chi-
cago, where he has taken the place of Nat D.
Mann, who managed the Witmarks' affairs in
Chicago for eleven years past and is now con-
nected with another firm. Mr. Barron's ability,
education, achievements and experience fully
justify the Witmarka In their choice, for not
only is he a successful composer but he is thor-
oughly familiar with the sheet music trade in
all its branches, having once conducted a music
publishing business on his own account. He en-
joys the good will of a host of friends in the
theatrical profession, and although he has left
a large number of friends and well-wishers in
New York, Mr. Barron will undoubtedly find
many others at the scene of his future labors.
The Head Music Publishing Co. are now doing
business under that name, their official desig-
nation having been changed to such from that
of the Head-Westman Publishing Co. The
change went info effect on Thursday of this
week, the necessary permission having been
granted by the Supreme Court some weeks ago.
George W. Head, Jr., is president of the com-
pany. The firm will shortly publish a half-
dozen or more new numbers, which are now in
press. Among them will be three high-grade
ballads by F. Emil Grimm. The titles are
"Ecstacy," "The Warrior's Return" and "Sweet-
heart."
'MALBRUK" A SUCCESS IN ROME.
"Malbruk," the new opera by Leoncavallo,
which was given recently in Rome, turns out
to be much more of a success than "Maja,"
according to advices from Italy. Evidently the
composer's forte is comic opera, and "Malbruk"
is a work of the highest order in that class." The
libretto is said to be perilously near actual in-
decency, but its exceptional cleverness saves it
from gross vulgarity.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE
EDWARD LYMAN BILL • Editor and Proprietor
J. B. SPILLANE, Managing Editor
Pnbllshcd Every Saturday at 1 Madison Avenue. New Y*rk
MUSIC TRADE
REVIEW
did he accept the present situation, with its at-
tendant limits on prices for popular music, but
actually confined his dealings to ten-cent and
department stores. In other words, this pub-
lisher—who is well known to the trade, by the
way, as a former jobber, and whom publishers
know as the financial sponsor for the publishing
firm with which he is connected—has decided
to ignore the regular dealers and to concentrate
his efforts on the ten-cent establishments and
the department stores.
SUBSCRIPTION. (Including postage), United States and
Mexico. $2.00 per year; Canada, ft-50; all ether coun-
tries, $4.00.
Can the Trade Endure the Blow?
What is sauce for the goose is sauce for the
gander,
it might be said. That is, if the pub-
Telephones—Numbers 4677 and 4678 Gramercy
lisher can stand it, of course the regular trade
Connecting all Departments
can also endure it. The publisher's policy, how-
ever, cannot but be regarded as amazing. "A
NEW YORK, FEBRUARY 12, 1810
while ago I v.isited the trade, offering two song
numbers as features," he says. "My price to the
trade was 12% cents per copy, the retail price to
All news matter, music or mail, in-
be 25 cents. I agreed to sell none of the music
tended for this department should be
to the ten-cent stores, so that the regular dealers
addressed The Editor Music Section
would be sure of getting their rate. The offer
Music Trade Review, 1 Madison Avenue,
fell flat, however, and not enough songs were
New York, and Not to individuals.
sold in that way to justify a continuation of
the offer. Furthermore, I decided that I would
abandon the regular field altogether. The prices
at which the ten-cent stores offer music to the
public, together with their methods of display-
ing and pushing their wares, have in my mind
displaced the regular trade, and therefore I seek
the latter no longer." This will be startling
enough to the reader without immediate com-
The coming of the ten-cent store methods of ment in print. Several incidental points arise
selling sheet music, the price-cutting of the de- at once, however, from the principles involved in
partment stores, the wails of some publishers the publisher's statements. One of them is that
thereat, the acceptance of conditions by others, one cannot know that the songs he offered had
the difficulties with which the regular dealers any merit. It is not to be supposed that the
have had to contend as a consequence, and regular dealers threw away any chance to make
the need for such dealers to be sure they keep 100 per cent, profit on a song for which there
alert and up-to-date in order to meet the changed was a demand. In fact, that may have been the
situation, all these details of the present music entire trouble—lack of merit. Another point is
publishing conditions have been noted and dis- that hits of the day are being offered to the
cussed in these columns from time to time. The regular dealer at $8 and $9 per hundred, and
writer thereof realized that some publishers were even less, so why should they pay $12.50 for
sincere in bewailing the fact that the average songs that naturally could be no more than
price level had dropped. He was also aware hits? But what is most striking about the
that other publishers were striving with might whole matter is that an experienced publisher
and main to sell their music at the lower figures, should decide to ignore the regular trade. As
the while they asserted that the figures repre- well might he declare that the sun does not
sented the working of unmitigated evil. But shine.
it was only the other day that the writer met
As to Shortage of Trade Supply.
a publisher who frankly admitted that not only
If anyone should solemnly assert that there
COMMENTS B Y
Teachers and students
of the piano will find in
this book an instructor
that not only will replace
the old methods by pre-
senting the elements of
music in a manner to
meet the conditions but
will do so in such a pleas-
ant way as to interest
even the most indifferent
student.
The little compositions
used as exercises through-
out the book is a new de-
parture that will act as
an incentive to the stu-
dent by making him feel
that he is progressing.
Price, 76 cents.
We are the publishers of the
music of
"The Arcadians"
Now the season's hit in both
London and N e w York
Chappell&Co.,Ltd.,
is no sunlight, and should believe his assertion,
it would be fruitless to argue with him. So it
is in this case. The chief importance of this
record of the statements quoted is to convey
to the several thousands of dealers who con-
stitute the regular trade the fact that one pub-
lisher has decided to get. along without them.
Is this to be regretted? It is a fact, of course,
that the regular dealers find difficulty in ob-
taining enough music to supply their stock. Un-
fortunately, there is so little popular music pro-
duced nowadays that what little is offered to the
regular dealers they are glad to snap up at sight.
So few are the songs turned out by the music
publishing houses of New York, Chicago, Phila-
delphia, Boston, and so on, that the dealers face
an actual shortage of supply. It is not as if
every publishing house was turning out dozens
of songs a month, where there is room for
only three or four from each. It is a serious
thing, therefore, that one publisher should with-
draw from the trade the favor of his offerings.
He will be sadly missed, we are sure. Ere now,
perhaps, some regular dealer, struggling in vain
to obtain sufficient songs to present to his
patrons, has gone to the wall for want of just
the two or three extra numbers that this one
publisher could have supplied. Would the rest
of the troubled dealers feel more ease of mind
if they were assured that several new publish-
ing firms were to begin business and were soon
to send their salesmen to the trade with a
line of "sure-fire" hits. If even the publisher
mentioned should reconsider his determination
and should go on a trip to the trade and offer
to let it have a few thousand copies of his
songs, would the dealers heave sighs of relief;
would they welcome him with open arms? We
wonder.
NEW SHAPIRO STORE IS OPENED.
Music Publisher Makes Trip to Washington,
D. C, to Weld
Latest Link in His Retail
Chain—Woman
in Charge of Philadelphia
Song Shop.
Maurice Shapiro, the music publisher, went to
Washington, D. C , yesterday to supervise the
opening of his new music store in that city.
Before leaving New York he informed The Re-
view that the store would be opened either last
night or to-day. Details of the opening will "be
published in this section next week. Mr. Sha-
THESE ARE POSITIVELY
IRRESISTIBLE!
Henry Lodge's
"Temptation Rag"
which no dancer can hear and keep still
AND
"TEMPTATION"
HINDS, NOBLE & ELDREOGE, 31-35 West 15th Street. New York
the great rag song adapted by Louis Weslyn
l i i i This Season's First Real Hits
FROM
"Temptation Rag"
"The Cubanola Glide" U
"Oh, What I Know About You"
• " My Southern Rose "<.«.„>
Sung-with Emphatic Success by Bonita
in all leading Vaudeville Theatres.
They tempt the Musician, the Dancer,
the Singer, the Buyer — Everybody.
(Song)
M.WITMARK&SONVA
HARRY
VON T O TILZER MUSIC PUBLISHING CO.
AD
s
L
«5\ o£ oTnc E
New York
Chicago
London
Paris
' 2 5 West 43d Street, New York City
HCKINLEY
SHEET MUSIC
JOBBERS
V\fe Guarantee Filling Your Orders Complete
fhe Same Day Received.at Lowest Prices.
CHICAOO
McKJNLEY MUsic Co
NEW YORK

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