Music Trade Review

Issue: 1910 Vol. 50 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportortal Staff:
GBO. B. KBIXEB,
__ W. H. DYKES,
R. W. SIMMONS.
A. J. NlCKLIN,
AUGUST
B. B W T T A I N W I L S O N ,
L. E. BOWEB8,
J. T I M P B .
I
T is indeed refreshing to pass on from such advertising as we
have instanced to the publicity campaign inaugurated by Foster
& Waldo, the well-known dealers of Minneapolis.
The advertisement which this concern put forth in the papers
of Minneapolis shortly after the first of the year is herewith repro-
duced, and is well worthy of close perusal by every piano merchant
in the United States:
BOSTON OFFICE:
BRNBBT L. WAITT, 99 Summer Bt.
PHILADELPHIA:
CHICAGO OFFICE:
E. P. VAN HARLINGEN, Room 806, 166 Wabash Ave.
Telephone, Central 414.
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
Naturally, he will conclude that the man who made the offer
had not offered his pianos at less than actual cost.
He figured that there was still a price sub-cellar into which the
merchant has not taken the confiding public.
Naturally, he would figure that the $450 price was not an
honest valuation and he would not be far from the truth at that.
B. W. KAUFTMAN,
ADOLF EDSTBN.
CHAS. N. VAN BUKBN.
SAN FRANCISCO: S. H. GHAT, 88 First Street.
CINCINNATI,©.:
BALTIMORE. MD.:
JACOB W. WALTBBS.
A. ROBERT FRENCH.
LONDON. ENGLAND: 69 Baslngball St., K. C.
W. LIONBL STUHDT, Manager.
Published Every Saturday at 1 Madison Avenue, New York
The Foster & Waldo
Platform for 1910!
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION, (including postage). United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, f 4.00.
ADVERTISEMENTS. $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount is allowed. Adrertlslnf Pages, f60.00; opposite
reading matter, |75.OO.
REMITTANCES. In other than cnrrency form, should be made payable to Edward
Lyman Bill.
Q«>rf*finn
»J*5^1*V*a»
With a firm belief in the efficacy of legitimate advertising and
a determination born of the faith in Integrity and truth, we un-
furl our banner of publicity to the freshening, invigorating trade
winds of 1910. and as it floats in the inspiring breeze of pros-
perity we shall see that the inscriptions thereon are emblematic
of the aims, ambitious and principles for which we are striving.
A new order of things is taking place in the commercial world.
The day of truth, of facts, is at hand. The far-seeing Napoleons
of commerce recognize the real, genuine power contained in the
statement of facts and of truth, and are shaping their policies in
accordance with this strength-giving principle.
Our advertising will reflect the every-day life of our store, tell
of advantages in buying and selling with us, tell of our hopes,
ambitions and desire to please, and our determination to serve
and satisfy.
It shall be our aim during the year of 1010 to supply our
patrons with the most reliable pianos obtainable and, as in the
past, we shall see that the prices are fair and reasonable, con-
sistent with the quality of the different instruments.
A positive, undeniable advantage in buying and selling has
made Foster & Waldo the strongest and largest piano house in
the Northwest, and we shall depend upon this same advantage in
1910 to secure a generous share of your patronage. Our line of
l'ianos reflects the faith that we have in real, genuine merit and
integrity—Knabe, Sohmer, Mehlln, Krakauer, Mcl'hail, Uehnlng,
Gabler, Crown, Sterling, Mathushek, Kohler & Campbell, Merrill,
Lawson, Wegman, Lindeman, lluntiugton, Mendelssohn, Cable-
Nelson, Knight-Hriukerhoff, Marshall & Wendell, Haines Bros.,
Christman, Knabe-Angelus, Emerson-Angelus, and Autoplano.
With best wishes for a Happy and Prosperous New Year to all
we are,
Yours to Command,
__
A n
t j on
important feature of this publication is a complete sec-
d evotc d to the interests of music publishers and dealers.
Exposition Honors Won by The Review
Brand Prim
Paris Exposition, 1900
Silver Medal. Charleston Exposition, 1902
diploma.Pan-American Exposition, 1901
Gold Medal
St. Louis Exposition, 1904
Gold Medal
Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES- NUMBERS 4677 a n d 4678 GRAMERCY
Connecting a l l Departments.
Cable a d d r e s s : "Elblll. N e w York."
NEW YORK, JANUARY 29, 1910
EDITORIAL
GENTLEMAN who was in The Review offices recently com-
plained bitterly of the advertising methods employed by some
dealers in his locality.
He claimed that the advertising was of such a misleading na-
ture that the piano business was seriously injured thereby.
Some of the advertising which he criticized embodied not only
guessing contest schemes, but it contained cut price announcements
which were simply paralyzing.
In one advertisement an instrument was advertised: "Former
value, $450; present value, $200."
Other instruments were price-slashed along similar lines.
The contention of our caller was that such advertising had a
tendency to destroy the confidence of the public in piano values.
There is no doubt of that and a great many men when making
similar offers do not realize the harm they are doing to the future
of their own business.
They simply figure on an active present with no care or con-
sideration for the future.
Now, where is the piano business going to land after all of
these schemes have been worked and the fountains have run dry, so
to speak ?
A man who advertises such a cut in prices cannot realize just
how the public may view his offer.
He looks upon it that they are going to gulp the bait down,
hook, sinker and all.
But people do not rush and buy pianos the same as they do
some specialty article which calls for an investment of from one to
five dollars.
They think about it.
They make inquiries and the more a man thinks over a propo-
sition embodying a cut in price from $450 to $200 the more he
will figure that it is a good store to stay away from.
And whv?
FOSTER & WALDOT"
A
29-31-33 South Fifth Street
The Foster & Waldo platform is certainly a good one.
It is inspiring.
It rings true like the address of Edward H. Droop, president
of the Piano Dealers' National Association, delivered at the Detroit
Convention.
It is the kind of advertising which builds the piano business in
the estimation of the public.
Mr. Foster remarked recently to The Review, when discussing
advertising:
"I have concluded that the man who sticks to honorable prin-
ciples in the piano business will win, and I believe that there are a
great many men to-day engaged in selling musical instruments who
adopt certain methods without thinking of the baneful influence
which they will exert later on upon their own establishments.
"Now, if the guessing contest proposition is a correct one why
should not all adopt it? Tf it is right it is a good thing for every-
one. But no! Even newspapers now look upon the guessing con-
tests as injurious to the journalistic profession, and in Minneapolis
all of the papers now have absolutely refused to accept the adver-
tising of gucssinc schemes."
A
COOD many piano men have taken on talking machines with-
in the pas! few months and those who have given this busi-
ness the attention which it deserves have been gratified with the
results obtained.
The conditions which exist in the talking machine trade are a
credit indeed to the men who have controlled the destinies of this
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
new and important branch of the music trade industry.
We know of no other trade in the world wherein the advantages
of fixed prices—good profits and a practical consignment of mer-
chandise are extended by manufacturers to dealers.
It would be difficult to locate another business where goods
are taken back at full prices.
Then, again, in the talking machine trade the commission evil
has never been allowed to creep in.
Stock is turned frequently and the sale of records creates a
continuous trade and a steady profit.
In the talking machine trade manufacturers have been enormous
advertisers, thus creating a home demand for their product.
In addition to this great campaign of publicity which accrues
to the dealer's interests, there are always trained men employed
whose business it is to instruct merchants regarding the handling
of trade in this special industry.
The talking- machine industry has grown to such a degree
that few, unless posted upon this condition, have any idea of its
extent.
Its artistic tendency has become more and more marked and the
great companies employ high-salaried scientists, laboratory mana-
gers and distinguished artists to improve and engage in all manner
of research in order to constantly bring out the best that the world
affords in music.
No expense has been spared by the big concerns, and all of
this experience—capital—skill and progressiveness—is turned to the
best advantage of the men who are handling the talking machine
products.
I
T is well, however, for men who contemplate taking on talking
machines to give the subject the attention which it deserves
and not to go at it in a half-hearted way.
We all know of the early experience of the men who took on
piano-players.
They were not successful.
They had to be taught how to exploit the players properly and
the men who learned the lesson profited immediately in a pecuniary
sense.
Now, the men who have learned the talking machine lesson
have been successful in business building. Sound-proof rooms must
be created. Business must be handled intelligently and progres-
sively.
Concerts should be given and musical people interested because
the talking machine is in the truest sense a musical entertainer and
educator, and when it is handled properly it forms a most valuable
asset for the music trade merchant?
A point worth emphasizing in this connection:
It was stated in a recent issue of The Review that the distin-
guished house of Ditson sold $35,000 worth of talking machines
during the month of December from its Boston headquarters.
That means some sales and it shows at a glance the possibilities
which the talking machine business has for business men.
I
T is a common claim of labor leaders that the unions are entitled
to use extraordinary measures to bring all wage workers into
their ranks. In support of this claim, it is urged that the unions
have wrung from unwilling employers all that labor has gained since
the factory system was established. The argument has been so
often stated that it has found no little acceptance. It has often
done service in support of the demand for a closed shop, in spite
of the fact that but a small percentage of the wage earners of the
country are members of-labor unions. It has been used to veil
the real intent of the closed shop, which is the control by the union
of the instruments of production, and thus of the rate of production
and the price per unit of output. It has been brought forward
again in connection with the waist makers' strike in New York
City, the claim being made that only by "recognition of the union"
could the conditions sought be continued after having once been
gained.
Sympathy with a body, of workers who doubtless have grievances
has led in this case to the support of the strikers' demands as a whole
by persons who have less knowledge than the average manufacturer
of the sinister things that lie behind that apparently harmless word
"recognition." Conference by employers with union representa-
tives is not "recognition" in the union sense, nor is collective bar-
gaining, nor the granting of the right to organize.
REVIEW
The most effective and practical answer employers can make to
the arguments of the unions in favor of the closed shop is the pay-
ment of higher wages and the establishment of better shop condi-
tions than the unions have been able to secure for their members.
Granting that the unions have benefited their members, and that
they have helped to establish standards in many trades that have
been of advantage to non-union workers, it is going far beyond the
bounds of truth to say that only by the closed shop can fair con-
ditions be maintained. The employers who have formed associa-
tions in certain of the metal trades in late years have done nothing
greater and nothing more effectually exposing the fallacy of many
union claims than to pay higher wages, and in other particulars to
give employes a larger return than the union secures under col-
lective bargaining. The average efficiency in a capably managed
open shop being naturally higher than in a closed shop makes
possible a better return both to the workman and the proprietor.
No other development in the factory labor situation in recent
years is more important than this which far-seeing and broad-
minded employers have done so much to forward. Unionism has
been so in the habit of claiming credit for all betterment, that many
onlookers in labor contests have overlooked what invention has
done, added to wise management, improved shop organization and
all the ameliorating influences that have grown so active, not only
in industry, but in all human endeavor in the past decade. Em-
ployers have been finding out without any help from the unions
that well paid labor is the cheapest, that good shop conditions pay,
and that dissatisfied workmen arc not efficient. It is not surprising
that the closed shop is losing ground, since it more and more means
the closing of the door of opportunity against the workman within
as well as the workman without. The arguments in its favor have
less and less weight as the conditions they conceal become better
understood.
IN LIGHTER VEIN
Irish Boots—"Beg pardon, sorr, the clock has stopped, an' would ye
plaze look at your watch an' tell me if it is time to wake ye?"
OUR ENVIOUS NEIGHBORS.—"What do you think of New York?"
"Why, it's the biggest nickelodeon I've ever been in."—St. Ijouis Post.
LARGE ASSISTANCE.—Post Office Clerk—You've put two penny
stamps on your letter. The postage" is only one penny.
Old Irishwoman—Sure, nivir mind. My son's in the post office, so it'll
all hilp towards his wages.
LIMITED EXPERIENCE.—Gentleman (hiring valet)—Then I under-
stand you to have some knowledge of barbering. You've cut hair, off
and on?
Applicant—Off, sir, but never on.—Boston Transcript.
HIS POINT WELL TAKEN.—The owner of a good library solemnly
warned a friend against the practice of lending books. To punctuate his
advice he showed his friend the well-stocked shelves. "There," said he,
"every one of those books was lent me!"
A LONG JOB.—"Where have you been for so long?" asked the head
man of the menagerie.
"Been watching one of the animals clear his throat, sir," replied the
attendant.
"But does it take half an hour for an animal to clear its throat?"
"Yes, sir; it was the giraffe, sir!"—Yonkers Statesman.
PAVED THE WAY.—The Father—It was a noble deed, young man,
to plunge into the raging waters after my daughter. I suppose you
realized the awful risk that you were running?
The Hero (modestly)—Yes, sir. I did, sir.
The Father—Good. Then you will readily appreciate the necessity
of having a policy in the life insurance company for which I am the
chief solicitor.—Puck.
LONDON WEATHER.—"Yes, this is bad weather," said Senator Till-
man on a day of rain and sleet. "It is nothing to London, though.
"Once, on a dripping winter day in London, a sulphur-brown or pea-
soup fog in the air, and everybody drenched to the skin, I sat on a 'bus
top beside a Parsee in a red fez.
"When the Parsee got off, the driver of the 'bus, touching his hat
with his whip, said to me:
" "Would you mind tellin' me, sir. wot sort 0' chap that is?'
" 'He's a Parsee,' said I. 'An Indian, you know; a sun worshipper.'
" 'Worships the sun, does he, sir?' said the wet and shivering driver.
'1 suppose he's come 'ere to 'ave a rest?'"

Download Page 4: PDF File | Image

Download Page 5 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.