Music Trade Review

Issue: 1910 Vol. 50 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
RENEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Stall:
Oso.
L. B. BOWEBS,
B. KULXMOL,
w . H. DYKES,
R. W. SIMMONS.
AUGUST J. TIMPB.
B. BBITTAIN WILSON,
A. J. NICKLIN,
BOSTON OFFICE:
BSNBST L. WAITT, 69 Summer St.
PHILADELPHIA:
CHICAGO OFFICE:
E. P. VAN HABLINQBN, Room 806,1S6 Wabash Are.
Telephone, Central 414.
MINNEAPOLIS a n d ST. PAUL:
ST. LOUIS:
B. W. K i c m r i R ,
ADOLI- EDSTBN.
CHAS. N. VAN BDRBN.
SAN FRANCISCO: S. H. GBAY, 88 First Street.
CINCINNATI. O.:
BALTIMORE, MD.:
JACOB W. WAI/TUBS.
A. ROBEBT FRENCH.
LONDON. ENGLAND: 69 Baslnghall St., B. C.
W. LIONBL STUBDI, Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION. (Including postage). United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $4.00.
ADVERTISEMENTS. $2,00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Adrertising Pages, $60.00; opposite
reading matter, $76.00.
REMITTANCES. In other than currency form, should be made payable to Edward
Lyman BUI.
important feature of this publication is a complete sec-
to the interests of music publishers and dealers.
Music Section. tion An devoted
Exposition Honors Won by The Review
Brand Prim
Paris Exposition, 1900
Diploma.Pan-American Exposition, 1901
Gold Medal
Stiver Medal. Charleston Exposition, 1002
Gold Medal
St. Louis Exposition, 1904
Lewis-Clark Exposition, 1900.
LONG DISTANCE TELEPHONES-NUMBERS 4677 and 4678 GRAMERCY
Connecting all Departments.
Cable a d d r e s s : "Elblll. N e w York.**
NEW YORK, JANUARY 22, 1910
EDITORIAL
A
NUMBER of advertisements put forth by various retail piano
concerns throughout the country indicate that the January
bargain offerings are now in evidence.
Merchants in all lines seem to think that it is impossible to get
the people to come in to the various stores in January without a
brass band and various other accompaniments.
It may be true that extra inducements are necessary to bring
out the people, but it seems as if the present idea of slaughtering
prices indiscriminately is not a safe one.
When a dealer advertises a piano worth $450 for $225 does it
not look as if he were carrying price cutting to an extreme point?
Surely no one could believe that if a piano was actually worth
$450 that the dealer could afford to sell it for $225.
Men would know at once that he had not reached the point
where his profits wore entirely eliminated.
It may be well enough for merchants in certain lines to sell
goods which are going out of style at cost or below cost, but people
of intelligence know that pianos do not depreciate in such a manner,
therefore the bait offered by such an announcement as we have
quoted above is carrying the point a little too far and it is culti-
vating the idea in the minds of the public that there is no real basis
of piano values, for when a customer is offered a piano at a price
there is no guarantee that the price is anywhere near the right one
and statements of such alarming reductions do not smack of good
merchandising.
The announcements are too sensational to belong to a settled
trade.
•No, it is not good business to cultivate the impression in the
minds of, the purchasing public that piano prices are not right.
Again we notice that the system of guessing contests is having
a good swing at this time once more.
Well, after the guessing contests what then ?
When business is forced up to a certain point through methods
REVIEW
which are sensational and are not sound the question is what will
men do to hold trade up when these temporary props are removed
and they cannot last forever.
It is pretty difficult to tell just where the guessing contest and
coupon plan is going to leave the piano trade of the future.
SUBSCRIBER w r riting to The Review from an Eastern city
says that he does not look for a big trade in his line during
the present year owing to the fact that the increased cost in living
makes it impossible for many people to purchase pianos.
There is no question but that the rising tide in living cost is
affecting all lines of trade, but how are we going to stop it?
That is the question.
A lot of brilliant minds have been discussing this matter.
Eight well-known American economists have favored the pub-
lic with their explanations of the present soaring prices. As is
usual among experts of the economical faculty, there is considerable
difference of opinion and further proof thus afforded that their
science, despite all the effort expended on it, is not yet an exact one.
Yet from the eight explanations a greater concurrence of view
can be extracted than is common. Five mention the increase in
the world's gold supply as the chief or a chief cause of the rise.
It is needless to say that Prof. Irving Fisher, of Yale, is the most
pronounced advocate of the gold theory. For several years, on
every available occasion, he sounded the tocsin of alarm, pointing
out that if there was not found a way to lessen the flow of golden
treasure from the mines that the world would soon face a grave
crisis. Agreeing with him, although less emphatic and allowing for
other causes, are Prof. Frank Taussig, of Harvard; Prof. Frank
J. Goodnow, of Columbia; Prof. Davis R. Dewey, of the Massa-
chusetts Institute of Technology, and Prof. J. R. Kennedy, of the
University of Illinois. On the other hand, Prof. Simon N. Patten
denies that the increased gold supply has had any appreciable influ-
ence, while Prof. J. Lawrence Laughlin, of the University of Chi-
cago, lays the chief blame on the trusts, and Prof. John B. Clark,
of Columbia, on the exhaustion of natural resources.
There is a common note of hopelessness. Prof. Fisher sees no
relief in sight unless a way is found to boost interest rates more
quickly and thus apply a brake to the overstimulus that rising prices
give to industry. Prof. Taussig says that "it is inevitable that
prices should advance." Prof. Goodnow sees no relief except
Argentina comes to the world's assistance with new food supplies.
"Higher yet," says Prof. Dewey, and Prof. Kennedy is similarly
discouraging. Prof. Laughlin predicts "still higher prices for all
commodities," Prof. Clark sees "no immediate relief for the high
prices," and Prof. Patten says the same. The eight economists are
thus a unit on the proposition that things are to grow worse before
they grow better for the man whose expenses are increasing faster
than his wages or his salary.
Yet some progress is made when there is general perception of
the fact that the gold supply of the world has relation to the price
average. In many industries, to secure stability, the principle of
regulating production is necessary. Is it possible, to keep average
prices from sliding first up and then down, that there must be con-
trol of gold production with only a stipulated number of ounces
allowed to be mined each year? If the gold theorists are right, and
the yellow metal comes in greater volume, there would seem to be
no other way to hold the balance true between debtor and creditor
except to alter the weights of gold coin or introduce some multiple
standard of value.
T
HERE are but few piano manufacturing institutions in this
country which are doing an appreciable business in South
America.
All of the trade which comes from those countries at the present
time is sporadic.
Tt is a piano here and there and the total does not figure very
much.
Tn this connection it may be interesting to review briefly some
trade statistics, showing jn.st how our trade balance stands with
Latin America.
From a preliminary statement issued by the Treasury Depart-
ment we learn that final reports will show that trade between the
United States and South America in HJOO, was greater than in anv
year preceding. The total volume of this commerce is estimated at
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
TH
MUSIC TRADE
REVIEW
$260,000,000, as against $233,000,000 in 1908 and $129,000,000 in
1899. In other words our commerce with the South American
countries has more than doubled in ten years.
This certainly is a fine showing. It means that our commercial
relations with South America, which are the surest possible basis
of satisfactory political relations, are constantly improving, and that,
as they continue to grow in intimacy, the common interests of the
American republics, great and small, will be strengthened and
advanced.
Yet, imposing as it is, the condition of our trade exchanges
with South America is, in one respect, distinctly unsatisfactory.
Of the whole volume of $260,000,000 during 1909 $175,000,000
was in the form of imports, our exports to South American coun-
tries amounting to only $85,000,000. That is to say, we bought
more than two dollars' worth of commodities from them for every
dollar's worth they bought from us. Their imports from Europe
are increasing more rapidly than those from the United States, and
this fact is due not to any superiority of trans-Atlantic products,
but largely, if not wholly, to the keener enterprise and more push-
ing methods of our European competitors.
It will be observed that our trade with the South American
countries is deplorably lacking in balance. We are not buying too
much from them, but certainly we are selling too little to them. We
do not cultivate their markets nor consult the taste and demand of
their people as other manufacturing nations are doing. We lack
the facilities of banking and shipping which the Europeans possess,
and through which they are outstripping us in the South American
trade. Our big imports from those countries are gratifying in
their way, but in the development of our export trade we are in
much the same absurd position as a farmer would be who should
attempt to do all his business through a bank in a foreign country
and hire the neighbors to do all his hauling.
S
MALL wonder indeed that piano men from all sections of the
country cast longing eyes upon New York City as a vantage
ground for trade, and after reading the wonderful tabulation of
the city's immense wealth as revealed by the last report of the Tax
Department men in all lines will figure that New York has trade
opportunities which are unrivaled.
The total assessment of personal property and real estate in
New York City for 1910 was $7,875,000,000. That's going some!
The city is wealthier even than some nations. The wealth of
the Netherlands and Portugal combined is $7,500,000,000.
The estimated value of the total wealth of Spain is $5,400,-
IN LIGHTER VEIN
APPROPRIATE.—"I'm going to a fancy dress ball this evening and I
want an appropriate costume," he said to the costumer.
"What is your business?"
"Oh, I'm a milkman."
"Ah! Then you'd better put on a pair of pumps."
READY EXPLANATION.—"What is the reason you were so late in
discovering the North Pole?"
"Well," answered the explorer, "you see they have such long nights
in the Arctic regions that I overslept."—Washington Star.
REVERSED.—"I suppose you talked a lot of nonsense to your wife
before you were married?"
"Yes," answered Mr. Meekton. "Before we were married she thought
my nonsense sensible. Now, when I try to talk sense she thinks it non-
sense."
HEARD AT A RECEPTION.—He.—So that is the much-envied Mrs
Richie. She hasn't a very graceful carriage.
She—No, but you should see her magnificent automobile.—Boston
Transcript.
SUBURBAN PATIENT.—Doctor, I am so sorry you have come so far
from your regular practice.
Doctor-—Oh, that's all right. I have another patient in the neighbor-
hood, so I can kill two birds with one stone.
Peebles (about to be operated on for appendicitis)—Doctor, before you
begin, I wish you would send and have our minister, the Rev. Mr. Harps,
come over.
Dr. Cutter—Certainly, if you wish it, but—ha!—"
Feeb'es—I'd like to be opened with prayer.—Life.
SPROUTING UP.—"Don't you think, Mary, you are too old to play with
the boys?"
"No, mamma; the older I get the better I like them."—Judge.
A strange Esquimau tribe has been discovered in northern Siberia."
This tribe, the Yukoghirs, differs from other Esquimau tribes in aspect,
language and customs. The women live as slaves, and are yoked to the
sledges with the dogs and draw their lords and masters. The old people,
when they become useless, are not allowed to live.
A native of Ireland started away on his first trip. Never having been
in a railroad station he did not know how to get his ticket, but he saw a
lady going in and determined to follow her lead. The lady went to the
ticket-box, and, putting down her money, said: "Maryhill, single." Next
in line was Pat, who promptly planked down his money and said:
"Patrick Murphy, married."
000,000.
New York City's wealth is more than the estimated wealth of
twenty American States. It is equal to the combined wealth of
Pennsylvania and Texas.
It shows an increase of $267,000,000 in the assessed valuation
of realty over a year ago.
Now, when we consider what the wealth and population of
New York figures it will at once be seen that there are trade op-
portunities here which are not approached by any other munic-
ipality on earth.
The Review has held for many years that the absorptive powers
of New York City and environs annually, for pianos was something
enormous and that the territory had never been worked—the surface
only scratched as it were.
Now, with good times back again there is every belief that the
output of pianos in New York and vicinity for 1910 will far exceed
that of any previous year in our history.
We have better selling organizations here than ever before and
there is a spirit of rivalry which will mean extended increase in
trade.
Then, too, we are getting an infusion of Western blood which
is stirring up things a bit.
There is no doubt but that there will be a lot more piano estab-
lishments in our midst, and, if reports are true, the West will play
no small part in the further development of the music trade in little
old New York.
Well, we have a lot of people here and some money and the
more there arc contesting for trade supremacy the livelier the battle
for business.
I Wit one thing is certain—there is no such thing as working
the trade to the full limit here.
There was once a knowing raccoon who didn't believe in the moon.
"Every month—don't you see?—there's a new one," said he. "No real
moon could wear out so soon!"
Dot was playing with her dolls. "Now you lay here," she said to one,
and to another, "you lay there." "Why, Dot," said her mother, "that is
incorrect. You should say lie." "That's where you are wrong, mamma,"
replied the child; "I'm playing they are chickens."
STINGER AND THE STUNG.—Scott—Half the people in the world
don't know what the other half are doing.
Mott—No. That is because the other half are doing them.—Boston
Transcript.
The morning class had been duly instructed and enlightened upon the
subject of our national independence. Feeling sure she had made a real
and lasting impression with her explanations and blackboard illustrations
the young teacher began with the usual round of questions: "Now,
Sammy Smith, where was .the Declaration of Independence signed?"
Sammy, with a shout of glee: "At de bottom, ma'am—that's what you
said!"
Ellen was being discharged by Mrs. Clark. The latter wished to be
exceedingly fair with the girl, so said to her: "Now, Ellen, how much do
I owe you? Don't miss anything." "Well, mum, if it's only money you're
talkin' about, you owes me thray dollars; but if you're wantin' me to
charge for listenin' to all yure thrubles ivery mornin', whin I'd been betther
at worruk, you can call it a hundred!"
It was at 1,30 a. m. in the cheap, all-night restaurant. "What's yours?"
the "tough" waiter, arms akimbo. We gave our orders and in about
ten minutes the waiter served my friends, but. left me nothing. "What's
yours?" he asked, addressing me. "Why," said I, surprised and reproach-
ful, "I ordered corned beef and cabbagejnt least ten minutes ago." The
waiter's jaw became a trifte more aggressive than usual. "Well," he said,
grimly, "do you still stick to it?"—Bohemian Magazine,

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