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THE
MUSIC TRADE
REVIEW
raw
EDWARD LYMAN BILL - Editor and Proprietor
These conditions alone will have a stimulating effect upon
business in all lines.
Notwithstanding the wonderful growth of manufactured goods
this is still larger in the agricultural country and its prosperity de-
pends in a great measure upon the harvest. Hence the importance
attached to the reports upon the acreage and condition of grain
crops.
Now, these reports are so favorable that they should strike the
pessimist and enthuse those who have firm confidence in the busi-
ness future with the value of still more ginger.
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Stall:
L. E. BOWEBS,
GEO. B. KELLER,
W. H. DYKES,
B. W. SIMMONS,
AUGUST J. TIMPB.
B. BftiTTAiN WILSON,
A. J. NICKLIN,
BOSTON OFFICE:
CHICAGO OFFICE:
G. W. HENDERSON, 180 Tremont St.
E. P. VAN HARLINGEN, 156 Wabash Ave.
Room 18.
Room 806,
Telephone, Oxford 2936-2.
Telephone, Central 414.
PHILADELPHIA:
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
R. W. KAUFFMAN,
ADOLF EDSTEN,
CHAS. N. VAN BUREN.
SAN FRANCISCO: S. H. GRAY, $8 First Street.
CINCINNATI, O.:
BALTIMORE, MD.:
JACOB W. WALTERS.
A. ROBERT FRENCH.
LONDON, ENGLAND: 69 Basinghall St., E. C. W. LIONEL STURDY, Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION, (Including postage), United States and Mexico, $2.00 per year;
Canada, $3.50 ; all other countries, $4.00.
ADVERTISEMFNTS, $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $60.00; opposite
reading matter, .$75.00.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill.
An
important feature of this publication is a complete sec-
t; on devoted to the interests of music publishers and dealers.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900
Silver Mednl.Charleston Exposition, l'J02
Diploma..Pan-American Exposition, 1901
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LONG DISTANCE TELEPHONES—NUMBERS 4677 and 4678 GRAMERCY
Connecting a l l Departments.
Cable a d d r e s s : "ElblU. New York."
NEW YORK.
JUNE 18, 1910
EDITORIAL
O
BVIOUSLY there is a considerable difference of opinion re-
garding business possibilities for the next few months.
|.
Some of our reports indicate a most optimistic sentiment pre-
; vailing among the ranks of piano merchants, while in other sections
:
our reports do not indicate a condition approaching anywhere near
i the high water mark of trade enthusiasm.
\
It may be safe, perhaps, to strike an average between the two
1
extremes for the business forecast.
Certainly the crop reports recently issued by the Government
, give the general conditions in acreage of both winter and spring
* wheat on June I, as decidedly encouraging, indicating that the
wheat harvest of 1910 now appears to be, with three exceptions,
v the largest in the history of the country.
'
Although the official estimate of the condition of spring wheat
on the first of the month was not as good as it was on May 1, it
;
gives figures showing that 19,742,000 acres have been sown with
- spring wheat this year.
This is the-largest area which has ever been planted with spring
wheat the average condition of which on June 1 was excellent.
If the actual yield of these crops approximates the yield now
indicated by the Government's estimate the total wheat harvest will
equal or exceed 7,000,000,000 bushels.
The final results will doubtless be considerably affected by
meteorological conditi@ns.
It is possible that the prevalence of favorable weather between
the present date and the harvest time may more than fulfil the
expectations raised by the recent reports.
That relates to one crop only and when we figure all of the
great agricultural factors all of which indicate a favorable yield
we will see that the fundamentals are in pretty good shape after all.
The agricultural yield of this country for the present year will
be something enormous.
T
H E R E is nothing on hand which indicates a serious cloud upon
the business horizon.
The clash between the Washington Administration and the rail-
ways, which resulted in the latter postponing their proposed increase
in freight charges will have presumably no lasting effect upon busi-
ness.
That the roads will ultimately be permitted to adjust their
charges to increased cost of supplies and higher wages is certain.
Meanwhile the increase in their gross takings shows a greater
volume of traffic being moved as a result of the increased produc-
tion and interchange of products.
James J. Hill, who is perhaps the foremost of the railroad kings,
predicts a great congestion this fall on the roads, particularly
through the agricultural West.
He says that the present equipment will not lake care of the
crops and manufactured goods which will be sent into States iii
response to the hurried calls of merchants.'
Now, these things are worth thinking over during the Summer.
If crop reports indicate a good condition, labor is well employed
and the production of wealth from the country's great natural re-
sources is proceeding on a gigantic scale, why should not merchants
prepare for the coming harvest ?
\
We all know that during rush seasons the delay caused by
traffic congestion is not only annoying, but expensive, in that it
frequently results in loss of business.
Then, again, the piano merchants' should figure that the manu-
facturers will have to make their plans well in advance to meet with
promptness their business requirements.
It seems, therefore, to be good business judgment to plan well
in advance.
Why should not the piano merchants of this country carefully
consider the advantage to them of placing orders now for early fall
shipment ?
I
F this plan of placing orders ahead was observed broadly it would
help out all around.
It would enable the manufacturer to run through the Summer
months with a full understanding of just what demands would be
made upon him. Then, if shipments were promptly made, no sales
losses would accrue by reason of delay or traffic congestion.
A good many men in the retail field have fallen into the habit
of figuring that it is easy to get stock at any time.
In other words, that there is no special advantage gained by
ordering well in advance—that there will be plenty of pianos which
can be purchased at various intervals.
That is not a safe way to figure, nor is it wise to count too much
upon conditions being favorable all around to secure pianos on hur-
ried call.
Pianos cannot be made over night, nor can they be transported
via the aerial line at the present time.
They have to be shipped over iron rails, and when everybody
from every part of the country is clamoring for cars it will be diffi-
cult to secure the cars even if the pianos are ready for shipment.
Now, these facts should be thoroughly sifted in the minds of
those who have large interests at stake, and we believe that after .a
careful consideration it will be found that action is necessary, and
if plans are made well in advance presumably much trouble would
be avoided later on.
READER asks our opinion concerning outdoor advertising.
By that we suppose he means publicity by means of a sign
or poster.
We should say that its success depends largely upon the product
to be exploited.
have never been greatly in favor of the billboard form of
A