Music Trade Review

Issue: 1910 Vol. 50 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Paderewski's New Instrument.
A few weeks ago Paderewski's new instrument
for imitating thunder was used for the first time
in the Sinfonie concert in London. The new
instrument is known as the Tonituone, and Is
All Branches of Industry Working at High Pressure—Business Men in Optimistic Frame of
said to reproduce the rolling of thunder better
Mind—Growth of German Trade with Foreign Countries—Civil Service Clubs and Special
than any instrument so far known. Thunder
Rebates—Piano Dealers Protect Themselves—Hard to Get Men to Head School for Piano
plays an important part in Paderewski's new
Building in Stuttgart—Paderewski's Thunder Machine—Hamburg's Organ Described.
Sinfonie, which was conducted by Dr. Richter,
and
as the composer was not satisfied with the
The struggle in this respect does not confine
(Special to The Review.)
itself to the purchasers, but has spread to the effect produced by the thunder instruments al-
Berlin, Ger., Dec. 24, 1909.
At the present moment all branches of our in- business houses, which endeavor to obtain the ready at his disposal, he set to work to Invent
advantage over each other by offering a higher something which would give better results. He
dustry are working at high pressure. This, of
worked along the lines of the well-known theater
course, is to be directly attributed to the close rebate.
Unfortunately, the piano trade has surpassed idea of hammering a large swinging piece of
proximity of Christmas. It is, however, a very
welcome sign that the idea is gradually gaining all others in this. In the journal of one of the sheet-iron. Paderewski's object was to produce a
larger clubs there appears the name of a firm more refined and more musical effect. He devoted
ground that no very great relapse is to be feared
after New Year. It is also interesting to note dealing in pianos which allows a rebate of 15 a great deal of time to testing different metals and
that the Secretary of State to the Treasury, when per cent., and in addition 5 per cent, for cash. compositions of metal, and finally adopted a
introducing the budget into Parliament, gave ex- Further, if the purchase is made through the composition of steel and copper rolled out fine
pression to his optimistic view that an improve- medium of a teacher of music (as is nearly al- and swung in a brass frame. When struck with
ways the case), an additional allowance of 10 per a kettle-drum stick this device produces the
ment was everywhere noticeable.
effect of thunder with really remarkable reality.
cent, can be obtained, which makes' a rebate of
Growth of Foreign Trade.
The tonituone was used by Dr. Richter during
25
per
cent,
in
all.
Naturally,
the
only
way
in
Apart from the home demand the German
the
rehearsal and gave general satisfaction.
piano trade depends almost exclusively on the which such a rebate can be allowed is by fixing
Hamburg's Great Organ.
the
catalog
prices
correspondingly
high.
The
consumption in Great Britain and Australia. Of
A
new
organ
Is being built in Hamburg which,
the total German exports in pianos one-third goes result is that whereas the firm in question can
when finished, will be the largest in the world.
scarcely
suffer
as
a
result
of
this
policy,
the
ill-
to Great Britain and one-sixth to Australia (ex-
eluding New Zealand). These countries thus ac- effects are felt by other firms which have fixed On July 3, 1906, St. Michael's Church, one of the
count for one-half of the total exports. How- fair and reasonable catalog prices, because the landmarks of the city, was burned to the ground.
The parish of St. Michael and also the Senate
ever, during the last few years the export trade public demand the same ridiculous rebates of
and people of Hamburg generally regarded it as
to Australia has come to a standstill. This is them.
a sacred duty to rebuild the church in its orig-
not due to any increase in the Imports from
Dealers' Association Combatting Nuisance.
other countries, but to the fact that the local
The local piano dealers' associations in Ber- inal form and to provide it with a monumental
industry in Australia is steadily developing. lin and Hamburg have decided to take organ, which is to be built on the same general
The competition for the Australian market for steps to • combat this nuisance, first of all lines as the old one, but will be fitted with all
the present, at all events, will rest between a by arranging that no factory i s to men- the latest Improvements and accomplishments in
factory in Sydney, established some years ago tion a definite rebate in any of the printed the art of organ building. This work has been
and now turning out about 1,500 instruments a lists issued by the employes' clubs, but entrusted to the well-known firm of B. F .
year, and a large German concern in Melbourne, is to restrict itself to such general expressions Walcker & Cie, Ludwigsburg. Ample funds are
the Wertheim piano factory. At the commence- as "Special concessions to members" and the available, thanks to a munificent bequest, and it
ment the latter factory will reach an output of
like. If all piano dealers were members of the has therefore been decided to build a gigantic
about 1,000 instruments a year, but this quantity above societies the trouble would soon be organ with 140 stops. This instrument will sur-
can be doubled or trebled without difficulty, es- stamped out, but as the matter actually stands pass anything of the kind which has yet been
pecially as, with the exception of the iron frames it would seem as if this resolution will only be known, both as regards size and splendid gen-
eral arrangement. There will be more than
and rough wooden parts, all accessories will be to the detriment of firms who are members of
obtained from Germany as far as possible, half- the societies, if non-members again announce 11,000 pipes. The lowest note of the foot-pedal
will be produced by a pipe 11 meters high and
finished. This factory should prosper, because in definite rebate rates.
55 centimeters in diameter. This pipe, which
this way it takes advantage of the cheap German
Two New Inventions.
will be made of English tin, will weigh about
labor so far as accessories are concerned. These
Two new inventions have of late been dis-
accessories will be admitted into Australia free cussed in the trade papers. Even if they are not 11 hundred-weight. All the metal pipes of the
of duty, whereas finished pianos are subject to calculated to lead to any radical changes or de- organ will be made of No. 14 English tin.
The pipes which will be visible in the front of
a duty of 25 to 30 per cent, ad valorem. It
velopments, they are nevertheless worthy of
is therefore not without misgivings that the fu-
the organ will be for an open 32-inch, 16-Inch
notice. The one refers to a reduced size alto-
ture of the Australian piano industry is regarded
and several 8-inch stops. For these pipes No.
viola, the neck of which has been shortened so
from this side.
15 English tin will be used. About 76 hundred-
that young people and ladies can play the in-
weight of English tin will be used for these pipes
strument comfortably. The inventor is the vio-
Employes' Societies and Retail Trade.
alone. The organ will have five keyboards and
The very numerous employes' societies in Ger- lin virtuoso, Heinrich Dessauer, of Linz a.D.
will be provided with a foot-pedal with a com-
(Austria). He has not applied for any patent
many have a very prejudicial influence on retail
pass of 32 notes. The necessary air will be pro-
trade in this country. These societies were orig- protection, so that the instrument can be made
vided by means of two air-forcing machines, each
inally formed of employes in the service of the by any violin builder.
of which will be driven by an eight-horse-power
State, and came into existence on account of the
The second invention is a device for holding
motor. Only electric power could come into con-
very large number of civil servants to be found the pianist's burning cigar while he is playing.
in Germany. These men, although they draw Cigars are generally laid to the right or left of sideration for this purpose on such a large organ.
but very low salaries, are people to whom con- the keyboard, and this often leads to the latter The new organ will be ready and will be taken
siderable credit can be safely allowed, owing to being damaged. The new cigar-holder is ar- into use early in 1912.
their incomes being assured and on account of
ranged in such a way that it cannot fall down on
the dependent positions they occupy. This led to account of the vibration of the instrument when STEINWAY ART GRAND FOR SHEVLIN.
the establishment of numerous clubs for the pur- it is being played, and so that it cannot damage Metropolitan Music Co. Make Important Sale
pose of improving the positions of the members the lid when the same is being closed.
—Increasing Call for Art Pianos.
from an economic point of view. These clubs,
Hard to Get Head for Technical School.
which often had a membership of many thou-
The technical school for piano builders In
(Special to The Review.)
sands, then approached the larger firms with the Stuttgart, about which I have already reported,
Minneapolis, Minn., Dec. 29, 1909.
request that they should allow members a special will be opened on April 1, 1910. The greatest
The Metropolitan Music Co. last week sold a
rebate on all purchases made there. Many firms difficulty has been to find a competent director, Steinway art grand piano to Thomas L. Shevlin.
considered it to their interests to comply with who must not only be a thorough master of the This is only one of a number of Steinways of
this request and allowed such an extra rebate, trade, but must also possess organizing talent. special design which have been sold to people
generally 5 per cent. Up to this point no excep- The engagement of a suitable man will, without of means in this locality recently. Nowadays
tion whatever could be taken to the scheme. Be- doubt, be attended with considerable expense, as those who can afford special music rooms desire
fore long, however, the civil service clubs, for the a man with the necessary qualifications will cer- pianos of exclusive designs; they can afford to
sake of obtaining more members and of exercis- tainly not be found out of a position.
buy them, and dealers like to get the orders.
ing a greater influence upon the tradesmen,
Ibach Opens Branch in Berlin.
opened their doors to people who were not civil
CHANGES IN FORT WORTH, TEX.
The well-known piano factory of Ibach, which
servants at all. Later on there sprang up clubs
has its headquarters in Barmen, has now opened
H.
L. Finn, of H. L. Finn & Co., who has
for teachers, officers, musicians, bank employes,
a branch factory in Berlin, where only grand been in charge of the business of the Manufac-
etc. In short, every profession which had a club
pianos will be built. The luxuriously fitted sales- turers' Co. in Fort Worth, Tex., and vicinity, and
with a large membership applied to the trades-
rooms have also been transferred to the new has also been conducting a retail piano business,
men for concessions, so that at the present time
premises. Elegance marks everything which this has retired from that field and has been suc-
a very considerable percentage of all purchases
firm undertakes, and even the actual workshops ceeded by W. E. Husselman, formerly of Okla-
are made with "extra rebate."
are no exception to this.
homa City, Okla., a piano man of wide experience.
MUSIC TRADE NEWS FROM GERMANY
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
MUSIC TRADE
REVIEW
The Wulschner-Stewart Co. are showing an at-
tractive window of Apollo players and small
goods.
Dealers Enjoy Satisfactory Holiday Business—
The Pearson piano house is showing a new
Demand for Player Pianos a Special Feature
Style V. Kurtzmann. It is in walnut, and the
—Asher Gray Candidate for County Clerk
management of the store is well pleased with it.
—Kimball
Prize
Winners—Starr
Player
The Pearson house has sold a handsome Stein-
Piano for Traction Magnate—Aeolian Con-
way piano to Mr. Stalcup, a well-known whole-
certs Popular—Weber Grands in Demand—
sale merchant.
New Style Kurtzmann a Favorite—Rollin
Succeeds Morrison at Carlin & Lennox's
The bursting of a water pipe at the store of
Store—Other Items of Interest.
the Aeolian Co. recently, caused a loss of several
hundred dollars. The cases of three or four
(Special to The Review.j
pianos were damaged, but the instruments were
Indianapolis, Ind., Jan. 1, 1910.
not ruined.
The books of 1909 in the piano stores of In-
Richard Morrison, who has been in charge of
dianapolis have been closed and the dealers are the small goods department of the Carlin &
satisfied. This does not mean that the business Lennox store for nine years, has resigned, owing
of the year or the holiday business was up to to his health, and has gone to Spokane, Wash.
the mark of previous banner years. But it was He has been succeeded by Carrol Rollin, who has
satisfactory and the piano dealers believe that been in the small goods department of the store
it will be even better next year.
for nine years.
One of the remarkable features of the Christ
mas business was the lively trade in player-
pianos. W. H. Alfring, of the Aeolian Co., said
that their business in December was better than Import Trade of Musical Instruments Shows
that of any previous month, in the history of the
Increase—Exports for the Month Are Much
store, and that much of it was made up of
Larger—Player Shipments Make Fine Rec-
pianola piano sales. So great was the propor-
ord—The Figures in Detail Regarding the
tion of the player business with the Fuller-Cur-
Various Instruments Furnish Some Interest-
rens Piano Co. that Mr. Currens, of this firm, was ing Particulars to Our Readers.
led to say that he believed that within two or
three years the greater part of his business would
(Special to The Review.)
be in players. Players, he says, are getting
Washington, D. C, Jan. 3, 1910.
down to a reasonable price and everybody is
The summary of exports and imports of the
buying them.
commerce of the United States for the month of
One day a short time before Christmas a couple November, 1909', the latest period for which it
strolled into the King store in the Traction Ter- has been compiled, has just been issued by the
minal station about 6 o'clock in the evening, de- Bureau of Statistics of the Department of Com-
claring that they wished to get married. A large merce and Labor. The figures relating to musi-
crowd gathered, and Mr. Duckworth, who was cal merchandise, including pianos, organs, piano
in charge of the store at that hour, played the players and miscellaneous "small goods" in the
wedding march. The bridegroom promised to musical field, are as follows:
return and buy a piano. In one of the weeks of
The dutiable imports of musical instruments
December the. King Piano Co. made 18 sales. during November amounted to $100,190, as com-
Business has been good with this house.
pared with $121,590 worth which were imported
Asher Gray, of Gray, Gribben & Gray, handlers the same month of 1908. The eleven months'
of Starck pianos, has announced that he will be total ending November shows importations valued
a candidate for the Republican nomination for at $1,219,939, as against $1,092,332 worth of musi-
county clerk in Indianapolis County.
cal instruments imported during the same period
The following prize-winners have been an- of 1908. This gives an increase in imports for
nounced in the Kimball contest: A. F. St.amm. the eleven months ending November of $127,607.
first, Kimball piano; J. C. Crim, second, Rem-
The import figures for the eleven months'
brandt piano; Mrs. Mary Gregg, third, $150. The period for the three years are as follows: 1907,
contest was to see how many times the name of
$1,476,901; 1908, $1,092,332; 1909, $1,219,939.
the Fuller-Currens Piano Co., which handles
The total domestic exports of musical instru-
Kimballs, could be written on a card of given ments for November, 1909, amounted to $294,504,
dimensions. The Fuller-Currens Co. was well as compared with $203,052 for the same month of
pleased with the holiday business.
the previous year. The eleven months' exporta-
Carlin & Lennox did a good holiday business tion of musical instruments amounted to $2,673,-
in Auto-pianos, Wegmans, Kohler & Campbells. 059, as against $2,570,972 for the same period in
J. P. Mullally, a well-known Indianapolis jeweler 1908. This shows an increase in exports for the
and head of the Liberal League, was among the eleven months ending November of $102,087.
purchasers of Auto-pianos at this store. Mr. Mc-
The export figures for the eleven months'
Connville, of the Schaeffer Piano Co., was a period for the three years are as follows: 1907,
caller at this store.
$3,097,851; 1908, $2,570,972; 1909, $2,673,059.
H. T. Spain, of the Starr Piano Co., reported
Of the aggregate exportations in November
an unusually good wholesale business. One of
there were 1,023 organs, valued at $73,035, as
the most attractive piano holiday windows in compared with 620 organs in 1908, valued at
the city was that designed at this store by Harry $60,908. The eleven months' total shows that we
Pomeroy. It represented Santa Claus carrying a exported 8,638 organs, valued a t $642,863, as
Starr piano to a little cottage in the snow.
against 8,915 organs, valued at $624,377, for the
E. W. Exley, in charge of the retail depart- same period in 1908, and li,309, valued at $770,-
ment of the Starr Go. store, visited his parents 969, for the same period in 1907.
In November, 1909, we exported 502 pianos,
in West Virginia over Christmas. He also stopped
valued at $123,549, as against 258 pianos, valued
at several Eastern cities and visited the trade.
The Starr Piano CQ. have sold an 88-note at $64,032, in November, 1908. The eleven
player to Hugh J. McGowan, the prominent trac- months' total exports show 4,001 pianos, valued
tion magnate and builder of the Indianapolis at $943,873, as compared with 3,201, valued at
$754,844, exported in the same period of 1908,
Traction and Terminal station.
Carlin & Lennox sold a Knabe grand to the and 3,719, valued at $911,925, for the same period
Catholic school, St. Mary's of the Woods, near in 1907.
Of the aggregate exportations in November
Terre Haute.
The Saturday afternoon concerts at Aeolian there were 244 piano players, valued at $62,023.
Hall are,continuing to be popular. Recently Mrs. For the eleven months' period 2,233 of these in-
T. C. Whallon was the soloist. She is the wife struments, valued at $569,707, were sent abroad.
The value of "all other instruments and parts
of Judge Whallon, of the Municipal Court, and
thereof" sent abroad during November, 1909,
is a well-known vocalist.
The Aeolian Co. have had a nice business in amounted to $35,897; in the same month of 1908
Weber grands. Three of these instruments were the value was estimated at $52,007.
The total exports for the eleven months under
sold in a few days shortly before Christmas.
INDIANAPOLIS TRADE GLEANINGS.
OUR EXPORT AND IMPORT TRADE.
this heading foot up $516,616, aB against $560,502
exported during the same period of 1908, and
$790,526 exported during the same period in
1907. This shows a decrease of $43,886.
. SEGERSTROM EXPANSION.
New Site for Piano Factory Will Be Selected
Before Feb. 1—Business Steadily Expanding.
(Special to The Review.)
Minneapolis, Minn., Dec. 29, 1909.
V. E. Segerstrom, president of the Segerstrom
Piano Mfg. Co., says that a site for the new fac-
tory will be selected before February 1, as the
company want to get to work on the foundation
even before the frost is out of the ground. The
choice has narrowed down to four or five sites,
not all of which are in the Twin Cities. Mr.
Segerstrom, however, expects to keep the factory
either in the Twin Cities or near-by.
Mr. Segerstrom is doing a splendid business,
and the present plans would indicate that he has
chosen the psychological moment for the erection
of a piano factory in this great center of pros-
perity, for it must De remembered that the farm-
ers of the Northwest to-day are the greatest pur-
chasers of pianos, and the dealers throughout
this great section of the country must neces-
sarily benefit from the increased wealth in the
farming communities. Mr. Segerstrom is in Chi-
cago this week to close a deal for pianos which
will keep the factory working overtime if he
lands it. He will also buy supplies.
GREETINGS FROM THE A. B. CHASE CO.
Tells the Story of the Closing of the Greatest
Year in Their History—Some Interesting
Facts.
The following greeting, printed in very attrac-
tive style in honor of the holiday season and the
birth of the new year, has been sent out by the
A. B. Chase Co., of Norwalk, O.:
NEW YEAR'S GREETINGS.
To make and market a strictly high-grade
piano is no small responsibility. It requires the
combined thought and skill of executive forces,
mechanics, supply men, salesman, the public
prints, and the public approval.
In making the A. B. Chase piano the company
have ever kept in view the fact that the public
is the court of final decision, and that it has not
only to do with the public in general, but with
that part of it in particular which is the most
critical and the most competent to judge.
Our clientele is largely drawn from homes of
the highest culture and refinement.
The A. B. Chase piano, therefore, fills a most
unique place in the judgment of the public
which purchases and criticizes it.
Notwithstanding the hindrances and discour-
agements that always confront the manufacture
of a high-grade product—the apparent lack of
discrimination which precludes ofttimes the abil-
ity to judge between the ordinary and truly ar-
tistic in tone and finish, and the decided ad-
vantages of the latter—the A. B. Chase piano has
won for itself this year laurels in greater meas-
rre than ever before.
At no time in the history of the company has
the institution been manned by a more compe-
tent and enthusiastic corps of workmen than it
has this year. At no time have the factory fa-
cilities contributed in as great a degree toward
that still greater perfection always sought by
the management as they have this year, and at
the close of no year in the history of the com-
pany have we been able to look retrospectively
with as great delight at the improvements per-
fected, and the public appreciation of the same
as shown by the order book, shipping receipts
and collections, as at the close of this year nine-
teen hundred and nine.
It has been the greatest year in our history.
With sincere gratitude to our friends who have
helped to make it so, and with an eager antici-
pation of the successes of the year to come, we
wish one and all a happy and prosperous New
Year.
THE A. B. CHASE CO.

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