Music Trade Review

Issue: 1910 Vol. 50 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE:
MUSIC
TRADE
RELVIEIW
recipients of some keen expressions of opinion
on the other side of the question. Mr. Laska
has some powerful advocates, however, and thn
fact serves to make the question of all the more
interest.
Field of Production Music Well Covered.
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
R.W.SIMMONS. Editor Music Section
Published Every Saturday at 1 MadlMn Avenue, New York
SUBSCRIPTION, (including postage), United State* mid
Mexico, |2.00 per year; Canada, f S.BO; all •ther couu
trlei, |4.00.
Telephones—Numbers 4677 and 4678 Gramercy
Connecting all Departments
NEW YORK, APRIL 30, 1910
All matter of every nature intended
for this department should be addressed
The Editor Music Section Music Trade
Review, 1 Madison Avenue, New York.
COMMENTS B Y -
With the premise that a musical production
is doomed to absolute failure or only mediocre
success unless the lyrics and music are written
by one capable author and one thorough com-
poser, Edward Laska wrote for us a very in-
teresting article which was published in last
Saturday's issue of this journal. As was to be
expected, the argument struck the music pub-
lishers hard. It is a rather touchy subject for
most publishers, although there are some who
agree with the writer of the article in question.
Mr. Laska has for some time represented the
Shuberts in matters pertaining to the publica-
tion of the music of their productions, and is
closely in touch with both the producing and
the publishing ends of the theatrical business.
His experience has Deen peculiar, and of a
nature which, well known to others in the musi-
cal world, made it a foregone conclusion that
his views as to interpolations would, in the ver-
nacular, "make them sit up and take notice."
Such has been the case, and we have been the
The question is one that deeply concerns the
music publishers, and, through them, the dea'ers
in music throughout the country. For one thing,
never before has there been so large a propor-
tion of musical comedies and light operas among
the total number of theatiical offerings of a sea-
son. Coincidently, never before has the field of
publishing musical productions or production
numbers been covered to such an extent as at
present. Various publishing firms have branched
out into this field, and some are even specializing
in it. The sale of the so-called production num-
bers affords the chief source of profits for some
of these firms, and even in these days of keen
competition the most radically inclined pub-
lishers hesitate to mar the fruitful field by cut-
ting the price of such numbers. Now that the
day is gone forever when ordinary popular
songs and 'ballads can be sold for 17 or 18 cents
per copy at wholesale, but must be offered at 7
to 11 cents, the publisher treasures his produc-
tion numbers as the goose that lays the golden
eggs, provided, of course, that the goose actually
lays the eggs of success after the rights to her
product have been purchased at an expensive
figure. It requires considerable outlay before a
publisher obtains the publishing rights to a
musical production, and this is an expensive pro-
ceding if the production fails to achieve popu-
larity. If it succeeds, the demand for the num-
bers often becomes heavy, and the prediction of
the publishers to the dealer—that the public will
want the production numbers—is made good.
The same principle applies to interpolations as
well as to the numbers of a production which
is wholly the work of one composer. Thus it is
that Mr. Laska's article has created quite a stir.
There is a vast army, we might almost say, of
those who firmly believe in the good influence
of interpolated numbers, especially on musical
productions whose original composer has not
produced just what the public seems to want.
Many persons assert that some productions have
The E. T. Paull Music Co. are now established
had long runs after seeming doomed to failure,
final success being due to a great extent to the in their new four-story building at 243 West
interpolation of catchy, tuneful numbers that Forty-second street. The firm occupy the two
upper floors, the others having been sub-let.
This collection will ap-
peal most to lovers of
gems from the operas
through the fact that it is
complete in every respect,
and contains all the fa-
vorite standard operas in-
cluding selections
from
Contes D'Hoffman, Lak-
me, Eugene Onegin, etc.
The melodies selected are
the
ones
with
which
everybody is familiar and
t h e arrangements a n d
rrodern fingering are spe-
cial features .which will
appeal to the intelligent
lover of the piano. Price
75 cents.
We are the publishers of the
music of
"The Arcadians"
Now the season's hit in both
London and New York
Chappell&Co.,Ltd.,
brighten tlio whole score. This side of the ques-
tion will be presented in The Review next week
by an expert in the publishing business, the
general manager for ont> of New York's largest
publishing firms, who for years has been in
close touch with producers and singers, as well
as with the publishers.
As to Mascagni, Legendry, and Comstock.
Any new work of Mascagni's was sure of at-
tracting world-wide attention if only by virtue of
the fanie of the composer. Much has been writ-
ten, therefore, of his new opera, "Ysobel," com-
posed for Miss Bessie Abbot, and produced not
so many weeks ago. The opera is founded on
the pleasing story of Lady Godiva, who, in Eng-
lish histoiy (or legend) was spurred on in her
altruistic and philanthropic task by supreme
confidence in the artistic beauty of any statue
that might be modeled with herself as the sub-
ject. Neither history nor legend intimates
that sculpture had gained anything like
a faint foothold in England in Lady Godiva's
time, but we feel sure that without the supreme
confidence aforementioned she would never have
undertaken the famous horseback ride of which
historians have told, poets have sung, and Mas-
cagni has composed. As this ride constitutes an
incident in the opera "Ysobel," the detail has
been seized upon with avidity for "feature"
discussions by reviewers and paragraphers the
world over. One enterprising newspaper in this
city had a reporter interview Anthony Com-
stock on tne subject. Mr. Comstock, who never
seems averse to laying down the law on any-
thing from art to artists, was undoubtedly much
perturbed over the prospect of the opera being
given in New York, if the reporter presented
the subject as pertinently as a metropolitan
seeker of "copy" should have presented it. But
it seems that any energetic Comstockian plans
that may have been laid will be foiled. The
ride of Lady Godiva is pictured in an inter-
mezzo, and we doubt if Mr. Comstock will ever
discover the bare motifs in the score and hold
them to view as something to be screened in
musical raiment less gossamer-like than Mas-
cagni's floating harmonies.
37 West 17th Street
N E W YORK
'Tis Sweeping the Country!
"WHERE THE
RIVER SHANNON
FLOWS"
HINDS, NOBLEl&iELDREDGE,*!31-35 West 15th Street.INewEYork]
By JAMES I. RUSSELL
SOME OF OUR REAL HITS
It is one of the BIGGEST off our BIG
"THE
CUBANOLA
GLIDE"
(.n^V.nfa.)
"MY
SOUTHERN
R O S E "
" K E E P YOUR FOOT ON T H E SOFT P E D A L " s ong
"THE
YIDDISH A R A G " (.^Itl,)
"HIP-HIP-HYPNOTIZE
M E " son 0
" G I V E M Y R E G A R D S T O M A B E L " (Song)
HITS and grows BIGGER each d a y !
Anticipate the Demand.
M. WITMARK & SONS
NEW YORK
HARRY VON TILZER MUSIC PUBLISHING COMPANY
AD D
N Ew S Y S o5k L o"JF.c ETO
Order Now
LONDON
PARIS
CHICAGO
1 2 5 West 4 3 d Street, Hew York City
NcKlNLEY
JOBBERS
SHEET MUSIC
We Guarantee Filling Your Orders Complete
the Same Day Received.at Lowest Prices.
CHICAGO
McKJNLEY MUSIC Co
NEWYORM
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSIC TRADE
WITH THE CHICAGO PUBLISHERS.
Demand for Mandolin, Guitar, and Banjo Music
No Longer of the Large Volume That Form-
erly Prevailed—McKinley Co. Getting Set-
tled in New Quarters—J. C. Nathan in
Charge of Laemmle's Professional Depart-
ment—Other Notes of Live Interest.
(Special to The Review.)
Chicago, 111., April 23, 1910.
"There is by no means the demand for man-
dolin, guitar and banjo music that there once
was," says the Western representative of a large
Eastern publishing house. "There is little doubt
in my mind but that this is due in large measure
to the popularity of the talking machine. We
have heard considerable talk of a revival in the
use of the instruments mentioned several times
the past few years, but it does not seem to have
materialized. Of course there is a certain steady
trade for the music, and this will continue, but
the days of large sales are unquestionably past."
The National Music Co. are now in the throes
of moving from their old location at 214 State
street to their new quarters at 302-304 Wabash
avenue. The stock has all been transferred and
the office force are busy in the new place, but
it will be another week before things are ship-
shape. The new location is much better than
the old, as the block south of Van Buren on
Wabash avenue is fast becoming a music publish-
ing center. By May 1 the Albright Music Co.
will have moved to the same building as the
National, and the Chicago branch of S. Brainard's
Sons Co. has long occupied the second floor of
No. 298.
Jerome H. Remick spent Wednesday and
Thursday of this week in Chicago.
As announced last week the main headquarters
of the House of Laemmle will hereafter be in
New York City, and General Manager Homer
Read what T h e Evening
Mail, America's Best even-
ing paper, has to say about
the Famous
CENTURY
EDITION
TEN-GENT SHEET MUSIC
"Easily the best proposition in
the musical world; none better
at any price."
REVIEW
so-called better grade still keeps up very well.
Howard left for the East last Saturday to take
Miss Olive Vail, whose successes in "Honey
charge. The local profesional work will be in
Moon Trail" and "The Time, the Place and the
charge of J. C. Nathan, well known in local
Girl" will be remembered, has succeeded Bessie
trade circles. He was formerly proprietor of
Wynn as the prima donna of "Miss Nobody from
the Repso Music Exchange.
Starland."
Kremer's New Offices Are Busy.
"I'll Make a Ring Around Rosie" (Remick) is
At the McKinley Music Co., Manager Hickey
being sung with great eclat by the Empire City
says that sales have shown a considerable gain
the past week or so all along the line. Some Quartet at the American Music Hall, and by the
publications of exceptional interest to the music Ashner sisters, with the Robinson show. Mabel
Hite at the Garrick is getting nightly glad-
trade will issue from the McKinley press this
hands by her singing of "I'm on My Way to
fall, it is understood.
Mrs. Carrie Jacobs Bond, Chicago's famous Reno." Bob Russak, foimerly with the New
composer and publisher, who has been having York office, joined the professional forces of the
splendid success in recital on the Pacific Coast, Chicago house of Remick this week.
At the local office of Witmark & Sons they are
is now in Los Angeles, enjoying a brief period
of rest, and will on May 10 sail for Honolulu expecting that Ernest Ball's latest ballad, "My
Heart Has Learned to Love You, Now Do Not
on her trip around the world.
Say Goodbye," will develop into a sensational
Since the Victor Kremer Co. occupied their
handsome new quarters, which include the en- hit. Although it is not a fortnight old it is re-
tire third floor of the building at 108-110 Ran- ported that some of the best acts in the country
dolph, street, their professional offices have been are taking it up with such avidity that it will
crowded daily and the pianos have been kept soon be heard from coast to coast.
working overtime. The new Kremer song,
"Mother," founded on Wra. A. Brady's play of
"A MATINEE IDOL" PRESENTED.
the same name, is proving a notable success, and
the first edition of 5,000 copies was exhausted
De Wolf Hopper and Louise Dresser Appear in
on advance orders before it was off the press.
Song Comedy—Music Published by Shapiro,
Other late Kremer numbers are John W. Brat-
with Interpolations by Harry Von Tilzer.
ton's child song, "Playthings, That's All," and
"When You Dream of the Girl You Love," by
"A Matinee Idol," which is designated a song
Leo Edwards. The professional campaign on the
comedy, opened at Daly's Theater on Thursday
latter will be inaugurated on May 2 at the Ma-
jestic Theater by Bessie Wynn, who returns to night of this week, with De Wolf Hopper in
the principal role. Conspicuous in the produc-
vaudeville on that date.
tion is Miss Louise Dresser, others in the cast
Sid Von and Clarence Brandon, Bob White's being Joseph Santley, Ethel Green, Georgie Mack,
energetic road men, are starting what promises George Backus and Matt Hanley. "A Matinee
to be a whirlwind campaign at Louisville, and Idol" is not a musical comedy, according to the
have put on "It's You, Pal," at Hopkins' Theater, producers, but a comedy with music. It is a
that city, where it is being sung by Emis Weber. modern version of the old Moliere comedy, "Le
Last week Von and Brandon gave a ball at Medicin Malgre Lui," which has been played in
Evansville, Ind., and were heard in all the England under the title, "A Doctor in Spite of
"modern" hits.
Milton Weil is doing some effective exploita-
tion around Chicago on his song, "Oh, You
Jeffries."
Joe Harris Finds Production Field Good.
Frank Clark, local manager for Ted. Snyder,
has returned from a Southern trip. Most of
his time was spent in New Orleans. Clark now
has on his staff Roy La Pearl, the "loud voice"
singer. La Pearl sang several of the Snyder
hits with the band at the opening game of the
Cubs last Thursday, and will help open the base-
ball season at Cincinnati next week in a similar
manner.
Joe Harris, Western manager for Chas. K.
Harris, returned on Monday of this week from a
ten days' sojourn at French Lick Springs, Ind.
He says that while the popular song business is
running rather light, production music of the
By AL PIANTADOSI,
Creator of Italian Character Songs.
THAT
ITALIAN
RAG
"Santa Fe"
Irish Cowboy Song.
By Williams and Van Alstyne.
"I'm On My Way To Reno"
Our Comic Specialty.
By Jerome and Schwartz.
Can be had wherever music is sold.
"What's The Matter With Father"
CENTURY MUSIC PUBLISHING CO.
"I'll Make A Ring Around Rosie"
1 178 BROADWAY, NEW YORK
A Rousing Hit.
By Williams and V.in Alstyne.
Jerome and Schwartz' Rosiest "Rose" Song.
A POSITIVE HIT!
A PROVED SELLER!
Orders poured in the very day after this
song was first sung at Hammerstein's
Victoria Theater.
GOING STRONGER EVERY DAY!
PUBLISHED BY
LEO. FEIST, NEW YORK
"I'm Afraid Of You"
Novelty Waltz Song.
HEAD HAS HITS
(George W. Head, Jr.)
WORLD'S GREATEST BALLAD
"Without You The World
Don't Seem The Same"
An Endless Chain of Sales of This Song Will Start
From First Purchase.
Best Ballad Since the Time of Jenny Lind
THE HEAD MUSIC PUBLISHING CO.
1416 Broadway, Cor. 39th Street,
N e w York
By Bryan and Gumble.
Jerome I. Remiek
8 Company
131 WEST 41st STREET, NEW YORK
68 FARRAR STREET, DETROIT
SONGS FOR EVERYBODY!
"PLAYTHINGS
THAT'S ALL"
l!y John W. Bratton.
11
MOTHER"
By Cooper & Frederics.
" I N THE SAME OLD WAY"
By Nat 1). Mann.
"WHEN YOU DREAM OF THE GIRL YOU LOVE"
By Leo Edwards.
"CO ON, GOOD-A-BYE"
By Brown & Murphy.
VICTOR KREMER COMPANY
108-1 10 Randolph Street, CHICAGO, ILL.
(Opposite Garrick Theatre)

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