Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
mSIC TIRADE
VOL.
L. N o . 18
Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, April 30, 1910
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UCCESS of any kind is due to the exercise of certain mental qualities, some of which may be
acquired, perhaps not easily, but still it is possible for all, no matter how poorly equipped at
the outset, to add to their mental equipment.
If one selects the society of optimists they will be building up that part of their character
which is essential to business or social success.
Is there anything more dispiriting or depressing than to listen to the conversation of a man who
sees nothing but indigo color all about him? No matter how buoyant your spirits may have been when
you entered his presence, you depart feeling depressed—almost dejected.
Go from such a presence into that which radiates intellectual sunlight, and you feel at once the
tingle of new life coursing in your veins.
All the irritation is gone in an instant. The sun is brought out of the dark clouds, and you actu-
ally feel a new joy in living.
The society of the healthy optimist should be cultivated, for he makes it possible for us to do
things which we could not approach alone.
No matter what sorrows or difficulties, either in business or social life, we may be passing through,
the contact with inspiring characters comes as a healing balm.
Such contact brings happiness—joy—peace and comfort.
We take new courage from personal contact with them, and they add strength to our deter-
mination to make something out of life.
In the presence of such characters we feel an added force, hard to describe, but whose potency
cannot be questioned.
What is this force?
It is difficult to explain.
Call it psychic, if you will, but it exercises a tremendous influence upon our lives.
If we select good associates—clean—large hearted—large brained people, we can build ourselves
through contact with them.
A business reputation often depends upon the quality of impression made upon callers by repre-
sentatives.
If the salesman is a pessimist he does not close sales—he has not the power.
He does not exercise the right kind of control over the people with whom he is talking.
His words have a repellant effect and he loses the chance of business getting by his attitude.
People shrink from him. It is difficult to tell why, but it is true, nevertheless.
The other kind of salesman—the magnetic kind—can sway people almost as he chooses.
He is a delightful personage to meet, and in the presence of that kind of a man people are interested.
He has the ability to radiate a certain power which is a real force—a force to be reckoned with in the
accomplishment of business ideals.
And what a glorious thing it is to be able to go through life radiating a healthful, stimulating influ-
ence, and every man has within him the power to build himself along these lines, perhaps not to climb the
Himalayas of power, but, at least, enough,to get away from browsing in the lower valleys of darkness
and doubt.
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