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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
V O L . L. N o . 17.
Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, April 23, 1910
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F E E L it to be my pleasant duty to express my appreciation to many kindly wishers throughout
the trade who have been good enough to take the time to write me encouraging letters anent
my new venture, The Player Monthly.
I say venture because it is that, pure and unadulterated, and in putting forth this tabloid
publication [ may have been a few years ahead of the demand.
1 don't know! Perhaps not. Time will give the correct answer.
At least the first edition, numbering 15,000 copies, is practically distributed and the next
edition will be produced, and the next and they will be created along lines which T. believe to be help-
ful to the player interests of this country, for in helping player pianists we will be aiding dealers in
creating a deeper interest in the piano player of to-day.
And another explanation!
T have been compelled to refuse, simply on account of a definite policy which \ adopted,
advertising of every nature which has been offered me for this publication.
I concluded that before accepting a dollar's worth of business the publication would be tried
out fairly and completely and if my reasoning should prove to be correct The Player Monthly in
time would find its place as a useful and helpful force occupying the same position as any other in-
structive medium, and if it should not prove to be successful T would be the only loser.
\ shall then be richer by the entertaining experience and others who supply paper, printing,
postage, mailing and other incidentals, will have profited by my patronage.
Thus far the criticisms have been wholly favorable and I have received many communications
from dealers who not only have sent in subscriptions, but who have expressed themselves in the
most complimentary manner regarding the mission of the publication.
They have sent in lists of purchasers to whom they have requested sample copies mailed.
They have quickly appreciated the true mission of The Player Monthly as a medium between
the dealer and the pianist.
They have sent in orders for large numbers of copies which they will see to it are distributed
to interested parties.
Tt is only through the co-operation of the dealers that I shall hope to win out on this new
venture.
I take this opportunity of outlining my policy because it is a physical impossibility to reply
to each subscriber in person as well as to each one who has written me encouraging words con-
cerning this player paper.
I wish my plans concerning this publication, its future and its relation to the trade to be
thoroughly, understood by those who are interested.
I believe that it will become a necessary adjunct to the player business of this country.
But, then that is an individual belief and as such may be open to criticism.
Rest assured if the paper cannot be constructive that it will not be destructive.
1 wish to say to any of my readers who have not already had an opportunity of examining
The Player Monthly that copies will'be'supplied free for the asking.