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MUSIC TR\DE
VOL.
L. N o . 14.
Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, April 2, 1910
SINGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
"Musical
Ascensions." This
This is
is a
a book
book for
for the
the Q > W # FURNISS BACK FROM LONG TRIP
Musical Ascensions."
teacher and pupil, and also for the layman—a
W. L. Coghill, Now Publication Manager of the
look of reference that it would seem hard to do Traveling Representative for C. H. Ditson &
Co. Well Pleased with Success Achieved.
John Church Co., Will Keep the Product of
without. "Left Hand Etudes," by August Wil-
This Country's Composers to the Fore.
liam Hoffman, has called forth commendatory
George W. Furniss, traveling representative of
letters from the best known pedagogues in the
W. L. Coghill, the new manager of the pub- country. Gilbert Spross and Harriet Ware are Chas. H. Ditson & Co., returned to this city last
lication department of the John Church Co., is among the other contributors to the Church Tuesday after a 10,000-mile business trip through
now deeply immersed in the details of extensive catalog. The success of the latter's works has the South, Southwest, and Northwest. He found
plans which he has laid for the further expan- been of the highest, especially during the last the music trade in a most flourishing condition
sion of the business of his department. Follow- year, and the compositions of Mr. Spross are everywhere, he tells The Review, and his trip was
ing the conservative, yet painstakingly thorough, too well known to call for detailed mention as the most successful by several thousand dollars
policy which has always distinguished the proving high achievement. If American com- of any of his annual journeys through the sec-
Church business, Mr. Coghill has evidently de- posers feel they need encouragement, those of tions mentioned. He was gone three months,
cided that a touch of added aggressiveness will them whose works are in the Church catalog representing exclusively the Ditson publications,
assure both a continuation of and an increase in may rest assured that Mr. Coghill also believes including the Musicians' Library, instrumental
satisfactory results accruing from the firm's that it is needed and that the best publishing and theoretical works, educational works for
students and teachers, and everything, in fact,
methods, while crystallizing more quickly into policy is to extend it.
from primers to sheet music. The places visited
form the issues involved. Such, at least, is the
included Southern California and the Pacific
impression gained for The Review during a talk
coast through Washington and Oregon, then to
WILL REPRESENT WITMARKS.
with Mr. Coghill since he undertook the man-
agement of the publication department. Mr. Irving M. Wilson to Look After Publishers' Vancouver Island, B. C, Winnipeg, Butte, Mont,
Fargo, N. D., Great Forks, N. D., Chicago, In-
Coghill is thoroughly familiar with the various
Interests in 'Frisco Branch.
dianapolis, Cincinnati, Louisville, Nashville,
phases of the music business, his knowledge hav-
ing been acquired in the course of fifteen years
M. Witmark & Sons' latest stroke of enterprise Memphis, New Orleans, Mobile, Atlanta, Wash-
of application for mastery of the different is the opening of a new branch of their large ington, D. C, and Baltimore.
branches.
"Business everywhere is improving greatly,"
and far-reaching business, at No. 127 Montgomery
"To outline briefly the policy of this depart- street, San Francisco. Here members of the he says. "Music dealers are taking on new lines
ment, I may say that we are to bring and keep musical profession and music trade who either readily, and it is an easy matter to sell them the
more prominently to the fore the works of our reside in or are visiting San Francisco will be re- higher grade publications. Music stores are pros-
American composers," he said. "By this, I mean ceived by Irving M. Wilson, who has been placed perous almost without exception, and the larger
ones are steadily growing still larger. Most of
that, although their works are now enjoying the in charge of their Far Western headquarters.
the leading piano houses in every city now have
highest prestige, we nevertheless propose that M. Witmark & Sons.
our efforts shall be more closely concentrated on business with his father. Subsequently he aban- sheet music departments, as their proprietors
them, and in this connection differentiation will doned this field, and hereafter will devote his wish to have representative establishments. The
be made as regards American and foreign com- entire time to promoting the interests of M. present condition and also the outlook are very
encouraging, and I have no complaints to make
posers. In other words, we will see to it that Witmark & Sons.
the great number of high grade singers and
teachers, musicians of standing in all parts of
the country, who are interested in American
works and inclined to show preference for these,
shall have such put before them. We are going
to force the issue strongly in having the works
of our composers, theoretical, pedagogical,
choral, vocal—in fact, their works in every line
—used in music courses, in churches, or what-
ever are their respective places, throughout the
country. The field in which we shall labor with
especial industry is the copyright field. The
day of reprints is past. The pursuit of our
policy, of course, will be directed along high-
class lines exclusively. Extension of the copy-
right field is the only way in which to broaden
business, for nothing in the way of expansion
is promised by reprints. We intend to increase
demand by 'pushing' that which appeals to the
better class of singers and the higher grade of
teachers."
Among the publications which the John
Church Co. will feature according to this policy,
we learn, are the choral works of Wiliam G.
Hammond. These have already achieved dis-
tinction and success, and are in the hands of
some of the most prominent musical organiza-
tions of the country. In the cantata, "The
Message From the Cross," the Church Company
believe they have a second "Crucifixion." With
the idea of disseminating general musical knowl-
edge, as well as of setting forth an epitome
Chas. K. Harris at His Desk in His Private Office in the Firm's New Quarters, Columbia
thereof, the company have issued a book called
Theater Building, Broadway and Forty-Seventh Street.
PREFERENCE FOR AMERICAN WORKS.