Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SPECIAL MUSIC PUBLISHERS NUMBER
VOL.
L. N o . 11.
Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, March 12,1910
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O T H I N G is truer than that success succeeds and success is made up of sincerity and tenacity of
purpose combined with industry which halts at no obstacles no matter how strong.
In order to succeed a man must have confidence in himself.
He must have confidence in that which he offers.
Everything responds to self-confidence—to well-founded optimism.
An optimistic salesman is always the one who carries with him an air of conviction which
impresses customers.
The pessimistic salesman is the one who has no confidence in his product or in his vocation and
he is the salesman who will never succeed.
Pessimism in business insures defeat.
It requires neither brains nor energy to reach its consummation.
There is no poorer way to present a business proposition than in a half-hearted lackadaisical sort
of way. It at once develops a desire in the mind of the caller to get away from such vitiated, unwhole-
some atmosphere.
If one does not have respect for his own profession and his own product, how can he expect to
impress others?
Nowadays it behooves every man to fit himself completely for the task which lies before him;
for these are days of scientific business methods and energetic promotion in every line, and the man who
hopes to win even a modicum of success must have faith and confidence in himself and in that which he
offers for sale.
Without that, failure is certain.
. . .
.
Tt cannot be otherwise.
Psychologists assert that success invariably depends upon what we term "our frame of mind."
Tf we desire to succeed in our undertakings we must approach them in the right frame of mind.
For, everything in life, quality—health—happiness and success depends to a great degree upon our
mental attitude.
We know that if we approach any task in an uncertain—undecided frame of mind it is more rea-
sonably safe to predict failure.
An excitable, nervous frame of mind will wear out its victim, but without accomplishing much of
anything else.
A dissatisfied, moody frame of mind is conducive to all kinds of unhappiness.
To make a success in life—and success is not gauged on the dollar basis alone—we must approach
all the great problems which confront us calmly and cheerfully.
Show the people with whom we talk that we have confidence in our product and in that way alone
can we hope to impress them.
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