Music Trade Review

Issue: 1910 Vol. 50 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
V O L . L. N o . 1 0
Published Every Saturday by Edward Lyman Bill at 1 Madison Ave.,New York, March 5,1910
"BRIGHT EYES"_WINS QUICK FAVOR.
New Musical Production by Creators of "Three
Twins" Has Successful New York Opening
—Music by Karl Hoschna Given the Prin-
cipal Honors—Witmark & Sons the Pub-
lishers of This Great Success.
To a season already rich in musical offerings
which have made long runs seem quite in the
ordinary course, "Bright Eyes," a musical comedy
presented to New Yorkers as the successor of
"Three Twins." opened at the New York Theater
last Monday night. Previous and present musical
productions at the local theaters may be said to
have set a standard or pace which precludes any
but a piece of unusual merit lasting more than a
fortnight or so in the race for supremacy.
"Bright Eyes" will undoubtedly remain with the
leaders, if it does not actually outstrip them.
To the composer, Karl Hoschna, belong the chief
honors which were bestowed upon the produc-
tion at the New York opening. The book, by
Charles Dickson', is well enough, and abounds
with humor and laughable situations, but the plot
is rather thin and, besides, is taken from a farce
once known .as "Mistakes Will Happen." The
lyrics, by Otto A. Hauerbach, are clever or appeal
ing, as occasion requires, but the music is even
better than either book or lyrics demand.
"Bright Eyes" is the work of the composer of
"Three Twins." The latter production has been
unusually successful, but is excelled by "Bright
Eyes." The new piece is now a finished produc-
tion, having been presented for some weeks past
in Philadelphia, Boston and other cities.
Just as the music stands out in quality from
the rest of the production, so does one song num-
ber separate itself from the rest and become pre-
eminent. It is "For You, Bright Eyes." This
number is the center of the piece, the entire
production having practically been written
around it. The song is played in the overture,
is sung in solo and ensemble, then with a
soprano oblig-ato; is whistled by one of the prin-
cipals, played again between the acts, gives its
characteristics to much of the score, and, finally,
"plays the audience out." Few songs have been
more deeply woven into a production, but, even
so, Monday night's audience seemed to want more
of it. That this air will have a wide vogue and
will be heard wherever orchestras play popular,
catchy music there is little doubt. Its melody
and rhythm, strongly marked, are remarkable in
view of the few transitions.
The score and numbers are of a new and re-
freshing quality of music and, unlike many in-
stances nowadays, do not remind one of some-
thing else. Hearing them one remembers Robin
Hood, perhaps, although in this case there is no
suggestion of abstractions from other sources.
The music, too, has more vim and color than the
production which the Bostonians made famous.
The dynamics are more distinct and the con-
trasts in movement more pronounced. It holds
attention by its variety. There is no sameness,
but something new every minute. Unlike most
musical comedies it does not depend on scenery
and costumes, and, as already suggested, need
not fall back on the book. Fascination of melody
is perhaps the best word to describe Mr. Hoschna's
latest work. Modulations are beautiful through*
out, and the climaxes are especially telling.
After a tedious wait for the first curtain and
an opening chorus that did not give fair promise
of the average excellence that finally developed,
the audience was rather swept from its seats, so
to speak, by the dashing attack of the first num-
ber, "Tom Boy, Tom Boy," sung by part of the
chorus. This numter took three encores, only a
few minutes after the opening. After a dragging
SINGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
LIZA LEHMANN SAILS FOR ENGLAND.
Famous English Composer Achieves So Great
Success on Concert Tour That She Will Re-
turn to This Country Next Fall.
Liza Lehmann, the famous English composer,
left this country last Wednesday, sailing on the
Mauretania for England. She recently com-
pleted a concert tour of the principal American
cities, presenting her own compositions to en-
thusiastic audiences. So great was the success
of her tour that not only did she give concerts
at return engagements but, it is now officially
announced, she will come back to the United
States next fall to undertake another and simi-
lar concert tour. On that occasion she will have
with her a quartet of singers who will present
her songs at the concerts, as was done on her
recently completed tour. Mme. Lehmann is now
under contract, as composer, with Chappell &
Co., Ltd., who publish her new works, many of
her former successes having been brought out
by Boosey & Co.
Chappell & Co. have received word from Lon-
don that the new musical production, "The
Balkan Princess," has been given in London
with great success and seems destined for a long
run there. Although nothing definite is an-
nounced as to its future presentation in this
country it is presumed that such -will eventu-
ally be the case. The most recent importation
of this sort is "The Arcadians," which is hav-
ing a phenomenally successful run in this city,
and of which Chappe!! & Co. are the publishers.
'A SKYLARK" TO OPEN IN WASHINGTON.
scene showing some incidents "behind the
scenes," the piece proceeded at a sparkling clip
and held this to the end, save for an occasional
hiatus in the action when one or another of the
principals displayed some pet proof of versatility.
An example of this was given in "The Mood You
Are In," when a fussy male "blue stocking" left
his part to become frivolous in his share of the
song. Aside from this, the number was a success.
Converted into a hymn for the four principals it
"brought down the house." "Cheer Up My
Honey" was admittedly the best number next to
"For You, Bright Eyes." It was chic and tuneful
as sung by Florence Holbrook. As an encore her
opposite, Cecil Lean, cleverly imitated a violin-
cello obligate "Mrs. Casey" and "He"s a Fan,
Fan, Fan," in the third act were the other at-
tractive numbers, the former being a novelty
song which took repeated encores. The music of
both was written by Miss Holbrook, and the
words by Cecil Lean, assisted in the former song
by Collin Davis. "Mrs. Casey" is a good song for
the stage. Most of it requires a brogue, so that
its "outside" success is problematical.
M. Witmark & Sons, publishers of the score
and numbers, have undoubtedly added a distinct
success to their list of winning musical produc-
t) ons.
THE MAN ON THE STREET.
Henry B. Harris' initial musical produetion,
"A Skylark," is scheduled to open in Washing-
ton, D. C, on Monday, March 14. In the prin-
cipal roles will be May De Sousa, who was re-
cently seen in New York in "The Goddess of
Liberty"; John C. Slavin, Clarice Vance and
Anna Boyd. It is understood that on this pro-
duction a sum has already been spent even
larger than the many thousands which have
been expended on big musical shows of the past.
Its eventual appearance in New York will be
awaited with keen interest. The publishing
rights of "A Skylark" are controlled by Leo
Feist.
NEW STRAUSS OPERA.
Richard Strauss has disposed of the printing
and selling rights of his new opera, "Sylvia and
the Star," on which he collaborated with Hugo
von Hofmannsthal to the Furstnerschen Musical
Co., of Berlin, for $62,500. The authors retain
the royalty rights.
DEATH OF JACKSON G0URAUD.
Jackson Gouraud, well known to music pub-
lishers and to the theatrical profession in New
York and Chicago, died at his home In this
city last week. He was a writer of "ragtime"
and other popular music, one of his best known
compositions being "Waldorf Hyphen ABtpria."
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
46
MUSIC TRADE
REVIEW
said that we found the buyers more than ready
to keep in touch in this way with the doings and
offerings of the music publishers, realizing, as
do the regular dealers, that in no other way can
they winnow the wheat from the chaff of the
mass of publishers' circulars. The Review is
published primarily, however, for the regular
EDWARD LYMAN BILL • Editor and Proprietor dealers, and will continue to be so published.
In fact, with the publications of every pub-
J. B. SPILLANE, Managing Editor
lisher of popular music that we know of in New
PubUfhed Every Saturday at 1 Madison Avenne, New Y»rk
York City, and presumably elsewhere, to be found
SUBSCRIPTION. (Including postage), United States and
for sale in department and ten-cent stores—ex-
Mexico, |2.00 per year; Canada, $S.6O; all ether coun-
cepting some musical production numbers—the
tries, $4.00.
present situation offers to the regular dealers
Telephones—Numbers 4677 and 4678 Gramercy
the most favorable trade opportunities in years,
Connecting a l l Departments
if they will take advantage of these intelligently.
The writer will explain this situation in our
N E W YORK, M A R C H 5 , 1 9 1 0
next issue, which is to be our Special Music
Publishers' Number—an official epitome of the
more successful offerings of practically every
All news matter, music or mail, in-
firm of distinction in. the music publishing field.
tended for this department should be
A Glimpse of Modern Publishing.
addressed The Editor Music Section
One of the best illustrations that could be
Music Trade Review, 1 Madison Avenue,
desired of modern music publishing methods is
New York, and Not to individuals.
afforded by the official announcement that
Jerome H. Remick & Co., at their plant in De-
troit, Mich., have just finished printing an edi-
tion of 200,000 copies of one song. The song is
"By the Light of the Silvery Moon," which
Remick & Co. purchased from Gus Edwards
prior to the bankruptcy proceedings instituted
against the latter's publishing house. That this
song is a success is well known to the trade,
Now that the business of publishing popular and proof of this was not needed in the form of
music presents a situation wherein are in- the announcement of the gigantic edition just
volved much lower prices than publishers were printed. The figures, however, throw light on
able to obtain a few years ago, proportionately- the scale on which a large publisher operates.
larger sales must be made by the publishers in The big firm of to-day selects a meritorious
order that they may keep up with the pace that song and decides that it is to be a "hit." The
has been set. To this end they seek not only big firm can do this, although the little fellow
the trade of the regular music dealers of the must let the song make itself a hit. In the
country but also that of the music departments present instance the song, "Silvery Moon," hap-
of the big department stores and of the ten- pened to be a hit anyway, but it made all the
cent stores. To such establishments they sell, more of one by virtue of the powers possessed
or try to sell, sheet music in large quantities. by a large publisher.
These powers were
Only blind men have failed to see this develop- recently shown in the case of a successful song
ment of the business. That the entire field may which was not so "natural" a hit—"Put on Your
be covered, therefore, The Review has recently Old Gray Bonnet." The edition of 200,000, by the
extended its subscription list so as to include way, is believed to be the largest single edition
buyers of sheet music for the most important on record.
department stores and chains of ten-cent stores
Suggestive Songs Now Too Common.
in the country. The Review goes to the buyers
We do not know who are the publishers of
leaiing their individual names, and it must be the songs which an English comedienne has
COMMENTS B Y
The "Most
Popular
Songs for the Guitar"
contains about 125 of the
old familiar songs—Plan-
tation, Patriotic, Senti-
mental, Humorous, and
Sacred — that everybody
knows
and everybody
loves. They are arranged
urith an easy guitar ac-
companiment that even
the mediocre players can
carry. Price 75r.
We are the publishers of the
music of
"The Arcadians"
N o w the season's hit in both
London and New York
Chappell&Co.,Ltd.,
HINDS, NOBLE & ELDBEDGE. 31-35 West 15th Street. New York
Al. Cook, of the Theodore Morse Music Co.,
has been in Chicago for the past three weeks on
a business trip. He reports to headquarters that
he has obtained fine results with the Morse
features, and Mr. Morse is naturally much grati-
fied thereat. Mr. Cook is expected to return to
this city next week. His greatest success in the
West has been with "He's a College Boy," it is
understood, although "Molly Lee" is running the
leader a close race.
The Morse Music Co. will shortly issue a new
novelty song, "You're All Right, Kid," by Ma-
honey and Morse. Professional copies are al-
ready out, and those for the trade will be ready
in the near future. "Kitty Grey," another new
Morse number, is selling satisfactorily to its
publishers, although it has been out but a short
time. It is a ballad by Stirling and Morse, and
as there is plenty of room in the market for
good ballads this season, it is really to be hoped
that "Kitty Grew" will prove a "winner."
You Will Need a
Large Stock
of the musical numbers of
"BRIGHT EYES"
the scintillating musical comedy success
by the writers of the famous
O. A. Hauerbach and Karl Hoschna
"The Cubanola Glide" U
"Oh,What I Know About You"
"Illy Southern Rose"*<,„,,
Now playing to crowded houses at the
New York Theatre.
BE PREPARED.
ORDER AT ONCE
M.WITMARK&SOHS, Publishe ' s
HARRY
VON TO TILZER MUSIC PUBLISHING CO.
s
L L l
i?S5 # 0 S K o !f 1 'i E
COOK PUSHING THE MORSE PRINTS.
"THREE TWINS"
This Season's First Real Hits
AD
been singing, last week and this, at local
theaters. We can only hope that American pub-
lishers will not have their imprints on the num-
bers, although it is probable that the songs are
not intended for general dissemination. At a
certain theater one night last week the audience
gasped at the suggestiveness of two of the songs
sung by this young woman. Now, this theater
is a burlesque house—"Burlesque on Broadway,"
if you please—but is it necessary to cater to the
taste of those only in the audience who can ap-
preciate nothing except the strongest flavors?
A stranger in town, or a man from Brooklyn
might, by mistake, take his wife or some other
good woman to this theater. To hear extremely
suggestive songs is actual torture to such
women, especially in public. It is nonsense to
say that the words themselves are all right, that
it is the fault of the listener if he grasps a
double meaning. It is cheap twaddle, such an
excuse, for we are not all fools. Intelligent
New Yorkers who listen to these so-called bur-
lesquers were not brought up in convents. If
they failed to recognize suggestiveness in sug-
gestive songs they would be mollycoddles who
could not have earned the price of a theater
seat. Finally, the whole object of such songs
is to have the indecency recognized, although
it be disguised in the garb of ordinary lan-
guage.
New York
Chicago
London
Paris
125 West 4 3 d Street, Hew York C«y
PM1NLEY
SHEET MUSIC
JOBBERS
We Guarantee Filling Your Orders Complete
the Same Day Received.at Lowest Prices.
CHICAGO
MCKJNLEY MU51C CO
New YOU*

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