Music Trade Review

Issue: 1910 Vol. 50 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
AGGRESSIVENESS
Is a good characteristic in a retail business. Probably
it is the best asset a retailer can have, next to reliability.
So many piano dealers go along in a Sing-Song
way—going through motions—the old Story—never
anything new. Small wonder they are not a success.
Study aggressiveness and forcefulness—get in touch
with the new things and the late ideas on How and
What pianos to sell, and at the same time make a
profit and build a reputation.
W e would suggest that for the N E W
you handle
YEAR
ADAM SCHAAF
PIANOS
It means increased Profits and a Satisfied Clientele.
ADAM SCHAAF
Established 1873
MANUFACTURER GRAND AND UPRIGHT PIANOS
FACTORIES:
1217-1219 West Monroe Street
215-219 Loomis Street
CHICAGO
OFFICE SALESROOMS:
700-702 W. Madison Street
Corner Union Street
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
(V1US1O TRADE
REVIEW
JOURNEYINGS OF THE
r
SEAVERNS' AMBASSADOR.
H. 0. Fox Returns After Another
Continental Trip—Has Estab-
lished a Record as a Country-
wide Traveler—Excellent Work
for the Seaverns Product.
H. 0. Fox, vice-president of the
Seaverns Piano Action Co., left
Cambridge on November 25th, re-
turning, as announced in The Re-
view of last week, in time to eat
his Christmas dinner with his fam-
ily and a few days to spare at that.
The photographs grouped on the
adjoining columns will give an idea
of Mr. Fox's itinerary, which in-
cluded many important cities East
and West as far as the Pacific.
While the pictures are not placed
in the order of Mr. Fox's pilgrim-
age, it may be well to enumerate
some of the points, as they are not
all familiar to the readers of The
Review.
The first photograph on the left
of page, reading upward, is the
Wilson Hotel at Salt Lake City.
The next is a glimpse of Fourth
street, Cincinnati.
Above is The Claypool, of Indian-
apolis, Ind.
On top is the Baltimore Hotel in
Kansas City.
The next one, down column, de-
picting a snow, scene, is at Ogden,
Utah, where Mr. Fox encountered a
severe snowstorm.
The next, in the center, is a
glimpse of Denver.
On the top of the right-hand page
is the Auditorium at Los Angeles.
Next, the Lincoln
Building.
Louisville, Ky.
Next, a glimpse of Omaha's pride,
the new Court House, while in the
center, at the bottom, is the
Beacon Hill Monument, and under
it the date of Mr. Fox's return.
Mr. Fox has won a great reputa-
tion as a traveler.
He has been over America a good
many times, and is an indefatigable
worker in behalf of the Seaverna
action, which he so ably represents.
Certainly the work which he has
done in exploiting this product has
been well known to the trade, for
the Seaverns piano action to-day is generally conceded to be a well-advertised, well-known, well-establidhed and highly-esteemed product.
JENKINS SONS CO.'S NEW BUILDING
In St. Joseph, Mo., Will Be Splendidly Equipped
for the Conduct of a General Piano and Small
Goods
Business—Some
Details—Manager
Oakford's Good Business Report.
(Special to The Review.)
St. Joseph, Mo., Dec. 27, 1909.
Alterations are now under way in the Hughes
Building, in this city, which the J. W. Jenkins
Sons' Music Co. recently purchased for cash.
It is a six-story structure, with basement, and
will give them over 42,000 square feet of floor
space.
The first floor will be devoted to small goods
—sheet music, plate glass, phonograph rooms
and office. The second floor will be fitted for
recitals, with a stage. at one end. The third,
fourth and fifth floors will be used for pianos,
and there will be twenty separate piano parlors.
The sixth floor will be used for finishing and
boxing rooms.
There is at present a passenger elevator in
the front of the building, and a large freight
elevator will be installed in the rear. The whole
building when completed will be, without ques-
tion, the most modern, up-to-date music house
in the West. The alterations in the new build-
ing will cost over $25,000 and the Jenkins Co.
expect to take possession at an early date.
In speaking with S. S. Oakford, manager of
the company, regarding general conditions, he
said: t; We have had a remarkable business the
last few months and the prospects are indeed
bright for the future. We expect to increase
our business very materially, especially after we
move into our new building."
MAGNIFICENT MOLLER ORGAN
For the First Methodist Episcopal Church of
University Place, Neb., Dedicated by W. H.
Donley—Musical Possibilities Much Admired.
The magnificent organ built by M. P. Moller,
of Hagerstown, Md., for the First Methodist
Episcopal Church, University Place, Neb., was
formally inaugurated by W. H. Donley, the dis-
tinguished concert organist of Indianapolis, as-
sisted by H. A. Enyeart, tenor, on Thursday
evening, December 16. He played a program
remarkable for its scope, and which displayed in
detail the varied resources of the organ. Its
orchestral power, as well as the most delicate
string effects possible, delighted the large and
fashionable audience in attendance. The mem-
ber of this church, which is one of the
most imposing in that section of the country,
are delighted with the new instrument, and Mr.
Moller has been warmly congratulated.
THE0. PFAFFLIN VISITING IN THE EAST.
Theo. Pfafflin, Pacific Coast representative of
the Haddorff Piano Co., with headquarters in
San Francisco, is visiting the East, but expects
to return to California early in the spring. Ac-
cording to all reports, he has had quite a suc-
cessful business in various parts of the Coast,
especially in the North.
The Piazarro Piano Co. have opened a new
store in the Joliet National Bank building, Jol-
iet, 111.
Magoon & Neate is the title of a new piano
house in Pendleton, Ore.

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