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THE
PACKARD PUBLICITY.
Recent Literature Issued by This House Is of a
High Order and Tells Much of Interest Re-
garding the Packard Pianos.
The Packard Co., Fort Wayne, Ind., have just
issued a most interesting volume for the use of
their salesmen, entitled, "Through and Through
the Packard, From Top to Bottom," wherein is
described every detail that enters into the con-
struction of Packard pianos. The booklet treats
of the personnel of the workmen, the manner in
which the lumber is seasoned, the distinctive fea-
tures of the scale, the construction of the wrest-
plank, sounding-board and bridge, and, in fact,
every part of the well known Packard.
The descriptive matter is written in very
clever style, holding the attention throughout and
goes much farther into the subject of piano con-
struction than the average catalog. As the in-
troduction states, it is a booklet intended to aid
those who sell Packard pianos, in acquiring a
thorough knowledge of the structural features
as a basis of convincing argument with the pros-
pect, and a casual inspection of the volume con-
vinces one that it is well calculated to achieve
that purpose.
The Packard Co. have also distributed another
valuable booklet entitled, "Piano Talk for Pack-
ard Salesmen," wherein is given some excellent
advice regarding the necessary qualities for a
good salesman to cultivate, and which are
summed up at the end in the following expressive
lines:
Be cheerful.
Be polite.
Be truthful.
Be enthusiastic.
Hustle!
Success will be yours and ours.
Salesmen—Friends:
Your success is our success.
DIES AFTER FALL.
Piano Mover Loses Balance and Plunges Six
Stories.
While adjusting block and tackle on the cor-
nice of the roof of the six-story apartment house
at 9 and 11 East 107th street Saturday last, John
Morcraft, 29 years old, of 247 West' 67th street,
lost his balance as a section of the cornice gave
"DISTINCTIVELY HIGH GRADE"
MUSIC TRADE
way and plunged the entire distance to the
street, striking on top of the stone work which
fell with him. A crowd quickly gathered. The
first persons to reach Morcraft were surprised
to find him alive and conscious. He was seri-
ously injured, however, and soon lapsed in^o un-
consciousness. An ambulance was then sum-
moned from Harlem Hospital, but Morcraft died
before it reached the institution with him. Mor-
craft was a piano mover. He was married. With
several other men Morcraft was moving a piano
from 1387 Madison avenue to the address in
East 107th street. The piano was to be lifted
from the street to the fourth floor.
A MUCH ABUSED PIANO.
A Recital of the Wanderings of an Instrument
That's Amazing.
(Special to The Review.)
Pittsburgh Pa., Aug. 10, 190S.
A piano now in the office of Alderman Cain,
of the North Side, is the cause of a larceny suit
in which Adolph Suterline, a grocer of Bast
street, is the defendant and George H. Ritte-r
the plaintiff. Suterline is under $500 bail for
court.
The piano, it seems, is the most abused object,
in the whole case, and its wanderings are thus
described: Ritter started a nickelodeon at 213
Federal street and installed the instrument-.
After running the amusement place for a short,
time he leased it to Pollock and Brust. They In
turn leased the place to Suterline, who was pro-
prietor until two weeks ago when, finding trie
venture did not pay, he closed it and moved the
piano to a Polish saloon in East street. Later
he turned the instrument over to an East street
real estate dealer, where it was recovered yes-
terday by a constable.
At the hearing Suterline claimed he owned the
piano, or at least should do so, as the running of
the nickelodeon cost him the price of several
pianos. Suterline's grocery burned down last
week.
is the greatest success of the day.
It possesses a scale of rare even-
ness, a tone of remarkable sonority
and richness, with a quality that
is highly orchestral. Our latest
styles of Grands and Uprights
mark a decided advance in the art
of piano-making. We court inves-
tigation Some territory still open.
CHRISTMAN SONS, M»n«f*ct«r.r,
FACTORY AND OJFIOE:
WA&KKOOM8'
•49-173 Eut 137th St.
35 West 14th St.
NEW YORK
When some of the
biggest
piano and
music houses in the
country
are
selling
the Victor side by
side with pianos and
other musical instru-
ments—and
making
WALTHAM CO. IN THEIR NEW PLANT.
The Establishment Is Admirably Fitted Up in
Every Respect and a Credit to Milwaukee.
(Special to The Review.)
Milwaukee, Wis., Aug. 10, 1908.
The Waltham Piano Co. are now installed in
their fine new factory at 76-80 Third street, this
city, and active operations have already begun in
the new quarters. The new factory is up-to-date
and complete in every detail. Power is furnished
by motors operated by a private electric plant,
a complete sprinkler system has been installed,
and the engine and store rooms are in the base-
ment. The building is 50x150 feet in size and
four stories high. The basement is devoted to
the bellying and string 'departments, the first
floor to tone regulating and oiling off, flic sec-
ond floor to the action and polishing, and the
top floor to the fly-finishing and varnishing de-
partments. The capacity of the plant is from
3,500 to 4,000 pianos per year.
NEW SCHEME FOR PROMOTING SALES.
GAe CHRISTMAN
STUDIO GRAND
Mr. Piano Dealer:
A new scheme for increasing piano sales has
been tried in Rochester, N. Y., where the Duffy-
Mclnnerney Co. recently instituted a button hunt
for prizes. Over a hundred thousand numbered
buttons were distributed, certain lucky numbers
calling for various articles on the floor, among
them two pianos. Every holder of a button had
to visit the store to see if he held the lucky one
aild many sales resulted therefrom, besides the
great amount of interest created.
big
money at it—
why not you ?
Why not?
Write to us for
full particulars about
the Victor, the Victor
business and Victor
profits.
Victor Talking Machine Co.
Camden, N. J., U. S. A*.
ANDERSON PIANO CO. IN R0CKF0RD, ILL.
Berliner Gramophone Co., Montreal,
(Special to The Review.)
Canadian Distributors.
Rockford, 111., Aug. 10, 1908.
The Anderson Piano Co. have opened a branch
of their establishment on the second floor of the
Lundberg Block on Seventh street. Hannes Law-
son is in charge.
— -1—-
.
;
To get best results, use only Victor Needles
on Victor Records.