Music Trade Review

Issue: 1908 Vol. 47 N. 5

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VOL. XLVIL No. 5 . Published Every Saturday by Edward Lyman Bill at I Madison Ave., New York, August U 1908.
go forward as now boxed, in less than carloads,
rather than take the chances of damage which
Thos. C Moore Appears Before the Western
might occur to the crated instruments, the re-
sult of which would be to increase the classifica-
Classification Committee in Behalf of the
tion ratings. The house that made the applica-
National Association of Piano Dealers.
tion for the new method of packing seems to
Freight Traffic Manager Thomas C. Moore has have had very heavy losses in shipments of
returned from the recent meeting of the West- cabinet organs. My experience in the freight
ern Classification Committee, held in Manitou, bureau in handling the claims of a large num-
Col., and reports to the chairman of the Press ber of houses, all of whom practically are larger
Committee relative to the arguments put forth shippers than the house in question, has been
in favor of the piano industry as follows:
that the damage claims were very few, and we
"There was docketed on the regular docket of think on this account that the possibilities of
the classification a proposition to increase the securing lower classifications at a later date are
minimum weights on carload shipments of up- much enhanced. If damage claims run heavy,
right pianos and cabinet organs, both boxed and the railway companies will have good reason for
unboxed, from 8,000 pounds to 10,000 pounds per advancing rates. If our damage claims are
car. I appeared before this committee in behalf
small and the freight is satisfactorily carried
of the piano interests to combat the proposed by the transportation companies, we have very
increase in minimums, and suggested that the good arguments on which to base a petition for
present minimums be allowed to stand both on a lower classification.
the shipments where the load consisted of pianos
"There was a petition before the committee
alone, also on mixed carloads of pianos and cabi- for a lower rating on musical cabinets. This
net organs, and also on carload shipments of cab- was not presented through the freight bureau,
inet organs. I stated to them that while it was and not being familiar with the arguments set
possible in most instances to load 10,000 pounds forth for such a low rating, I was unable to
in shipments of pianos alone, or possibly over speak intelligently on this subject, but, of
that weight, yet there might be cases where not course, favored the lower rating. It is better
over 8,000 pounds could be loaded, and in such that all applications for lower ratings on musi-
case we would wish to secure the advantage of
cal instruments should be applied for through
a carload rate on so large a load. I also stated the freight bureau. If this is done, I am able
to them that in shipments consisting of cabinet to go into the matter thoroughly and secure
organs alone, that mo'st such shipments would such statistics and other information as will
not weigh as much as 8,000 pounds, and that we familiarize me with the subject thoroughly, and
would probably be paying for a few hundred on that account be able to present a much
pounds more than we could load on a shipment stronger argument than if I simply take it up
consisting solely of cabinet organs. If, however, casually when It comes up, as in this case, be-
they would leave the minimum at 8,000 pounds fore the Classification Committee just at the
on such shipments, we would be willing to have time it is to go in session. As stated, I always
it stand so. I also stated to them that where favor any such applications, but am unable to
shipments consisted of a mixed carload of up- give the committee any real strong arguments
right pianos and cabinet organs, it would be im- for the reduction. If the reduction is granted
possible to load over 8,000 pounds, and on such in this case, it will be probably because it is
shipments to be charged 10,000 pounds minimum favored by the freight bureau, but it is possible
would be enforcing a penalty against us, which that it may be turned down by the committee,
our business could not possibly stand. I stated as not representing the united interest of the
to them that if their determination was to raise association. This, I believe, comprises a pretty
the minimums, that we would be willing to ac- full report in a condensed form of the subjects
cept a 10,000 pound minimum on straight car- pertaining to musical instruments which came
loads of upright pianos, but that we must insist before that committee."
that the minimums be not raised on straight
carloads of cabinet organs, or mixed carloads of
S. N. BRIDGE'S GREAT RECORD.
pianos and cabinet organs.
FREIGHT BUREAU MATTERS.
"I presented a good many facts and figures
which it is impossible to put into a letter in
connection with an off-hand speech, and I trust
that the presentation of the case was done so
favorably as to prevent any raise in the mini-
mums, either on shipments of pianos alone, or
organs or the mixed shipments. As soon as I
hear of the results I will notify you.
"There was also a proposition before the com-
mittee in regard to the packing of cabinet organs
in crates instead of in boxes for less than car-
load shipments. After a thorough examinitioii
of the packing in connection with railway men
and organ shipper-, who v'sited on? of the
largest establishments in Chicago, to see just
how the instruments were packed, we decided
that we would be safe to have the shipments
Will Reach His 80th Year, Sept. 6, and Is Still
an Active Piano Man Who Knows How to
Make a Sale.
(Special to The Review.)
Oshkosh, Wis., July 25, 1908.
S. N. Bridge & Son, who have handled B»'K'>
& Gerts and other pianos in this city for a quar-
ter of a century, will celebrate the eightieth
birthday of S. N. Bridge on September 6. W. L..
Bush, of Bush & Gerts, who was a visitor here
this week, intends taking hold of the arrange-
ments. Mr. Bridge is perhaps the oldest active
salesman in the trade, looking after his own
prospects and closing up a large percentage of
the deals made from that establishment, al-
though his son and grandson are both in busi
SINGLE COPIES, 10 CENTS.
$8.00 PER YEAR.
ness with him—both practical men, tuners, re-
pair men and salesmen. In spite of the extreme
dulness that has prevailed in Oshkosh since the
panic came, S. N. Bridge & Son have succeeded
in securing quite a revival of trade during the
past two months and have sold as many pianos
as during the corresponding period last year.
JULIUS KRAKAUER "SNAPPED"
While Romping With His Grandson at His
Summer Home at Sea Gate the Past Week.
If there is one thing outside of his business in-
terests that Julius Krakauer, president of
Krakauer Bros., dotes on, it is his little grandson,
Maurice Krakauer Bretzfelder, and there is not
Mills
KilAKATKK AND H I S GUANIISON.
a wish the little chap does not have grati-
fied instantaneously. In fact, he rules the house-
hold and keeps his grandad extremely busy when
in the humor to romp. The youngster, like his
grandfather, is a great lover of music and is a
most earnest auditor when some one plays on
the piano or manipulates a talking machine. In
fact, when music is in the air he will sit still
for nearly an hour enjoying it. The accompany-
ing picture of Mr. Krakauer and his grandson
was taken on the lawn of Mr. Bretzfelder's sum-
mer place at Sea Gate, N. Y., the past week. It
is one of the youngster's typical poses when not
at play.
G. M. OTT TAKES CHARGE.
The management of the piano department ot
the May Co., Cleveland, O., has been assumed by
G. M. Ott, head of G. M. Ott & Bro., piano dealers
of Akron, O., who succeeds J. W. Ong, who re
signed to travel for a Chicago house. Mr. Ott is
a man of wide experience in piano selling, and
it is announced that he will be given free rein
in the conduct of the department.
EDWARD HIRSCH'S NARROW ESCAPE.
Edward Hirsch, a traveling salesman for the
Troup Bros., York, Pa., had a narrow escape
from death recently when a team he was driving
got beyond control in going down a steep hill and
ran away, throwing Mr. Hirsch out. Fortunately
he escaped with nothing worse than a few cuts.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
same may be said of the magazines of great circulation, because the
Aeolian advertising for years has been a prominent feature in the
great magazines. It is true this vast publicity has directly bene-
fited the concern putting it forth, but it has also been of indirect
benefit to the entire music trade. The more any articles are ad-
vertised, the more people think of them and the more they become
impressed with the necessity of possessing that which is advertised.
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Staff:
GEO. B. KELLER,
L. E. BOWEHS,
W. II. DYKES,
F. H. THOMPSON,
J. HATDHN CLARENDON,
B. BIUTTAIN WILSOK,
IJ. .T. CuAsrr.risi.iN,
A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE
ERNEST L. WAITT, 100 Boylston St.E. P. VAN HARMNGEN, Room 806, 156 Wabash Ave.
Telephone, Central 414.
MINNEAPOLIS and ST. PAUL-.
ST. LOUIS:
PHILADELPHIA:
R. W. KAUFFMAN.
APOLP EDSTEN.
CHAS. N. VAN BUREN.
SAN FRANCISCO: S. II. GKAY, 2407 Sacramento St.
CINCINNATI, O.: BERNARD C. BOWEN.
BALTIMORE, MD.: A. ROBERT FRENCH.
LONDON, ENGLAND: 00 Kasinghall St.. E. O.
W. LIONEL STURDY, Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION, (including postage), United States and Mexico, $2.00 per year;
Canada. $3.50; all other countries, $4.00.
ADVERTISEMENTS, $2,00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount 1B allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES, In other than currency form, should be made payable to Edward
Lyman Bill.
Music Publishers*
An interesting feature of this publication Is a special depart-
Department ^ V raent devoted exclusively to the world of music publishing.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.Charleston Exposition, 1902
Diploma.Pan-American Exposition, 1901 Quid Medal. ...St. Louis Exposition, 1904
Gold Medal. . . . Lewis-Clark Exposition, 1903.
LONG DISTANCE TELEPHONES-NUMBERS 4677 and 4678 GRAMERCY
Connecting all Departments.
Cable a d d r e s s : "Elbill, N e w York."
__
L
ET any of the great national advertisers drop out of view for
a little while jind the effect is at once noticeable in a dimin-
ished demand for their product. There is no drawing back or
holding up in advertising. It is true that some seasons are better
than others in which to place added emphasis upon publicity, but
the national advertisers, include all seasons in their program, be-
cause there are purchases to be made at all times and they wish
the name of their product so thoroughly impressed upon the public
mind that buyers will naturally seek that which they have seen
exploited in the periodicals. Advertising to-day is not only a sci-
ence, but it is a mighty interesting one and it has attracted the
attention of men of brains and the highest degree of intelligence.
It is said that the Lord & Thomas Agency of Chicago pays its best
writer a thousand dollars a week salary. Sounds big, does it not?
There .may be some little element of advertising in this statement,
but nevertheless it is announced that such a salary is paid. It is
also said that Arthur Brisbane, who is not only a clever writer, but
a man who thoroughly understands the value of advertising, re-
ceives over $50,000 a year for his work on the Hearst publications.
A study of the advertising field, its methods, its men, its results,
should interest every business concern, and the closer one goes into
it, the greater respect they will have for advertising and the broader
conception they will have of its possibilities. They will be less
likely to reject some trifling appropriation when a clever plan is
brought to their notice which involves a modest outlay.
H
OW can the man to-day, who is relying" upon the public for
his support expect to receive that support unless he ac-
quaints the public with what he is doing and what kind of a product
he is putting forth ? There was a time when it was possible for
EDITORIAL
men to build up great business enterprises without the aid of adver-
tising, but that time has gone by and it will never return within the
lives of those who are now playing their part upon the earthly stage.
It is a good time right now to plan for fall publicity and to plan it
HERE are some mighty big advertising contracts which are
being closed for fall publicity. Business men believe in keep- in a comprehensive manner. Include only papers which have
standing, which have character, which have circulation, and after
ing everlastingly at it. It is stated upon excellent authority that
Wood, Putnam & Wood, the prominent advertising agents of Bos- having investigated them, give them a fair support. A strong paper
merits support and it is mere charity to give that support to a weak
ton, have just closed a contract with the Brazilian Government for
an enormous appropriation to be spent for general publicity in the paper. Apply the same rule of logic in placing advertising that you
do in making selections in any other line. If a publication is strong
United States. The amount of this contract breaks all previous
enough to impress you, figure that it will also impress the man
advertising records. It is said to be the largest amount ever
whom you desire to reach. If a paper is too weak—if it is so far
handled by a single agency, amounting to one million dollars a year,
which will be spent annually for the next five years. A five million down the line as to be uninteresting either in the collection of its
dollar advertising contract will make some of the old-timers sit up news matter, or the strength of its editorial pages—figure that it
will not interest the people whom you desire to reach. If a paper
and take notice. Five millions spent for a single purpose! Who
has strength, virility and force, if it has a diversity of contents to
shall say that this is not in truth the age of advertising? When a
government will spend five millions to exploit its resources in one appeal to the varied tastes of men, figure that naturally that paper
must have readers. It commands respect, and a paper that com-
country alone, it means that the powers in control are pretty strong
mands respect is the paper to support. A paper which is a weak-
believers in the publicity idea. Advertising in any line creates
ling, a paper which is a joke, a paper which is inefficient in its news
business and it would be difjficult to locate a successful business
service, is not the paper to support, because it cannot deliver the
enterprise in our times that has not been largely built through the
employment of well considered publicity. We do not have to go values. But most of all, avoid a paper which is abusive in its
utterances, which seeks to tear down rather than to build up—a
outside of the music trade to find large advertisers. Take the
paper which strives to destroy reputations, a paper which seeks to
Aeolian Company for instance. There is no concern in the music
trade that has advertised so persistently, summer and winter, as has extort money through blackmailing methods—avoid such a paper
as you would a rattlesnake. There are plenty of decent, respectable
this big institution which controls a variety of musico-industrial
creations. The Aeolian advertising is not sporadic. On the con- papers in the world which are honestly constructed, which deliver
trary, infinite care and system is evidenced in every detail of the correct values, which are worthy of advertising support and which
are giving the largest kind of returns to advertisers.
advertising department, which is under the direct charge and super-
vision of a trained expert, John Irving Romer, who has given more
than a score of years of his life to the study of the science of
UT advertising, after all, must be supported in an intelligent
advertising and who deservedly ranks high in the advertising pro-
manner. No matter how good the medium, no matter how
fession. The Aeolian advertising is marked by dignity and at- intelligently the details may be presented, the actual value must be
tractiveness. It is full of charm and purpose. In other words, it
in the product itself, or all the advertising in the world cannot main-
is carefully thought out. There are campaigns for summer and
tain it in a position to which its actual values do not entitle it. A
winter, for spring and autumn, and it is rare indeed that we can piano may be splendidly advertised, it may for a while come in for
pick up a great metropolitan daily without finding some attractive
a large share of attention at the hands of the dealers and the pur-
Aeolian advertisement prominently displayed in its columns. The
chasing public, but if the value is not there, if the qualities are not as
NEW
YORK,
A U G U S T 1, 1 9 0 8
T
B

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