Music Trade Review

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THE MUSIC TRADE REVIEW
has been directed toward satisfying everybody,
if such a happy consummation is possible.
; "My plan is this: On the first of January
I will publish a series of my most salable songs,
which I have named 'The Popular Ten-Cent Edi-
tion.' My object, of course, is to enable legiti-
mate mudc dealers to compete with the 10-cent
stores, so they may be able to retail my most
successful 'popular' publications at 10 cents, and
still make a legitimate profit.
"Printed on the best paper, with a two-color
title page, in fac-simile of the original, my 10-
cent edition will be somewhat smaller than reg-
ular music size, and each copy will bear a seal
in the upper left corner, making it a distinctive
10-cent edition. The music itself will be the same
size as in the original edition, the same plates
being used, the size being reduced by cutting the
margin only. If anything, the new size is
handier and prettier than standard sheet music.
"A novel feature of my new edition will be a
stand or cabinet which I have recently patented
and protected. I hare called it 'The Silent Music
Salesman.' It has twelve pockets holding fifty
copies of music each. The stand revolves, there-
by showing twelve titles, in a comparatively
small space, 12 by 12. This stand can easily be
set up anywhere at all without taking up the
space that twelve sheets of music would when
spread on the counter, and should prove to be,
as the name indicates, a veritable 'Silent Sales-
man.' This case will remain my property, being
loaned only to any dealer buying fifty each of
any twelve numbers of 'The Popular 10-Cent
Edition,' the dealer, of course, signing an agree-
ment not to display any other music in this
cabinet save my own. The regular size sheet
music will not, of course, fit the case.
"The price to dealers will be 7 cents a copy;
to jobbers, 6 cents. All numbers will be packed
|in original packages of fifty each, which will not
ibe broken, or in other words, I do not intend to
sell less than fifty copies of any number, thereby
eliminating orders for 'shorts.' The jobbers will
be able to supply that demand.
! "As soon as the 10-cent edition appears on the
market, the price of the regular full size music
in my catalog will go up to % and *{>, the same
as now charged for "production" number?, 80 per
jcent. off for jobbers. This price will be uniform,
•thereby forcing the 10-cent stores to buy the 10-
cent edition, at the same time giving them a
better profit, while the regular dealer is now
Sunbonnet Sue
Champioi Kid Song of the World
BY
WILL D. COBB aid GUS EDWARDS
Gus Edwards Music Pub.Co.
1512 BROADWAY, NEW YORK
PATENT APPLIEO FOR
SHAPIRO'S "SILENT MUSIC SALESMAN."
given a chance to compete with the 10-cent stores
and cut-rate department stores.
"It is evident that a great advantage will fol-
low this move. The 10-cent stores, and stores
forced to sell at 10 cents, will be able to handle
this edition at a better profit than heretofore
afforded them with 10-cent goods. The dealers
will be able to get a good price for their regular
goods, as many purchasers will prefer to pay
more for the full-size sheet music than to have
a 10-cent mark branded on their music.
"The reduction of the wholesale price of this
music does not affect my profit at all," continued
Mr. Shapiro. "By arrangements with my writ-
ers, I am allowed one-half of the royalties on
my 10-cent edition, which saves me 1% cents,
and by printing the smaller size and in Increased
quantities, the price of production will be re-
duced to one-half cent a copy. There is no doubt
that 'popular' music is sold by most publishers
to jobbers at 8 cents, therefore the saving of the
2 cents above mentioned gives me as much
profit at 6 cents as it does now at the 8-cent
price.
"The question, of course, will immediately be
asked, 'Where does the writer come in?' This
also has been provided for. As my 10-cent edi-
tion is offered in the new cabinet, and in a most
attractive way, it is my intention to place these
stands in places where sheet music has never
been sold before, such as book, stationery and
drug stores, as well as news stands, and in hun-
dreds of individual 10-cent stores hitherto un-
able to handle music on account of their buying
facilities being limited. In this way I give the
writers of the songs presented in the stand a
possibility to sell three times as many copies
as could be sold ordinarily, and the sum total
of their income will necessarily even up at the
reduced royalties, through increase over the
present sales. There is not a writer connected
with my establishment who has not asked to
have his numbers represented in the 10-cent
edition.
"A feature of this scheme is that only the
best selling numbers of my catalog will be
chosen for this edition, and as numbers become
popular they will be added to the list to replace
numbers which have become old or unsalable."
Mr. Shapiro is daily receiving orders for his
new edition from those dealers to whom he has
confided his plans. Whether or not the question
of 10-cent store competition is solved is prob-
lematical. Let us hope for the best, anyway.
We have received from the Gus Edwards Pub-
lishing Co. a new song entitled "Rose Marie,"
words by Ed. Gardenier, music by Eduardo Di
Capua, revised by Gus Edwards. More exten-
sive comment on this song will be made later
when our "Man on the Street" has gone over it
more carefully.
We have received for review from M. Wit-
mark & Sons a series of Juvenile teaching books
of remarkable excellence. We propose giving a
special critique of this series in the near future.
The "Man on the Street" wishes his friends,
the music publishers, a very Merry Christmas.
These are HITS now and still growing
"Kiss Me Dearie"
"Because of You"
"A Tear, A Kiss, A Smile"
"Merry Mary, Marry Me"
and
DEALERS
Try Over This Song —
It Will Be Worth Your While
"If Your Heart Is Right, You
Can't Do Me A Wrong"
I'd Tom The World
for lou fly low'
Published by
MODERN MUSIC PUBLISHERS
121 PLYMOUTH STREET, CHICAGO
DEALERS
We have the greatest ballad since "When the Evening
Breeze is Sighing 'Home, Sweet Home' " and by the
same author. It is entitled
AN IRRESISTIBLE
BARN DANCE
"AS WE LISTENED TO THE RUSTLE
OF THE LEAVES"
"HONEYBEES JUBILEE"
GET IT
The great character waltz song
By BENJ. RICHMOND
composer of
**WHICH IS THE BEST WIFE OF ALL"
"THE WIDOW MARY'S WALTZ"
Not a Parody on The Merry W i d o w
and that great inarch song hit of the year
"HURRAH FOR UNCLE SAM"
ALLIANCE MUSIC PUBLISHING CO.
WILLIS WOODWARD & CO.. Selling Agents
1193 B r o a d w a y
N e w York
By MIGNON ZIEGFELD
A high class ballad that will be heard
as long as songs are sung
"Dance of the Honeybees"
WILLIS WOODWARD 6 CO., Inc.
IT WILL LIVE BECAUSE IT HAS LIFE
The Great Eastern Music Publishers
14S1 Broadway, New York
1193 Broadway, New York
Keith and Proctor Theatre Building
PRAISE KING LIFE
FINE XMAS SONG, WITH
PIANO AND ORGAN ACC.
By FATHER VAUGHAN and PHILLIP A. LAFFEY
NATIONAL MUSIC CO., CHICAGO