Music Trade Review

Issue: 1908 Vol. 47 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
flUJIC TRADE
SINGLE COPIES, 10 CENTS.
$2.00 PER YEAR.
V O L . X L V I I . N o . 24. Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, December 12,1908.
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G
ATN! That word is the foundation stone of business success! Show the caller how he
gains by purchasing the particular instrument which you are exhibiting to him, and you
win, if your argument is strong enough.
Show your prospect his gain in acquiring your piano and prove it, and you gain.
Snow every customer how he gains not alone in money, but in comfort, satisfaction, well
being and happiness through the purchase of the particular instrument upon which you are con-
centrating your energies for sales purposes, and it proves profitable.
Gain! That is the word which has dominated the minds of men for centuries and it has been
the personal desire for gain which has toppled empires and held up temporarily the wheels of
progress.
Talk is cheap, nowadays, you can buy yards of it on talking machine records, but the strong-
est and most logical argument showing how the customer gains, is, after all, not cheap talk, for it may
result in business growth.
A good many men are inclined to overlook many essentials in their desire to gain patronage,
but it is certain that the most successful concerns in the world are those who do not overlook the
slightest point which can make for their personal gain.
Here's a leaf from Standard Oil history:
A business man had driven from Cincinnati to Cleveland in an automobile, and ran short of a
certain grade of heavy oil that he had used for cross country runs. He made inquiry for that par-
ticular grade at all of the hardware and paint stores in downtown Cleveland. He telephoned to the
Standard Oil Company to ask where he would be able to find that particular brand. The reply
came, to inquire at two o'clock at the company's plant, three miles from the center of the town.
When he arrived, a watchman was waiting for him at the front gate of the shipping yard. He
took the automobile ow r ner back to the shipping office where one employe took the can and went for
the oil. Another took the money, $1.25, and made inquiry as to his name and permanent residence.
When he reached Cincinnati, a letter from the local manager of the Standard Oil Company in that city
reached him, calling his attention to the fact that on a certain day in Cleveland, he purchased two
gallons of a certain grade of oil, and suggested that if, in the future, he had any use for that particular
quality, that they would be very glad to furnish it, and since apparently, he operated an automobile,
they would be pleased to send a fifty-gallon tank to his garage and keep it filled, the storage
capacity being free of charge to him.
It's easy to understand why the annual profits of the Standard reach forty or fifty millions.
The directors are so keen for business, that they have a follow-up system which takes cognizance
of two gallons of oil sold to a possible customer in another city three or four hundred miles away.
Can you beat it?
Not in any follow-up system of which I have knowledge.
Gain, ves; but there are reasons.
EDWARD LYMAN BILL,
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE:
MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Stall:
GBO. B. KKILBR,
L. B. BOWEIIS,
W . H. D I K E S ,
B. BRITTAIN WILSON,
P. H. THOMPSON,
A. J. NICKLIN.
J. HATDBN CLASBNDON,
AUGUST J. TIMPE.
BOSTON OFFICE:
CHICAGO OFFICE
BRNBST L. WAITT, 100 Boylston St.B. P. VAN HAHUNGEN, Room 806, 156 Wabash Aye.
Telephone, Central 414.
PHILADELPHIA:
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
R. W. KAUFFMAN.
ADOLF EDSTHN.
SAN FRANCISCO:
CHAS. N. VAN BURXN
S. IT. GRAY, 2407 Sacramento St.
CINCINNATI. O . : BERNARD C. BOWBN.
BALTIMORE, MD.: A. ROBERT FRENCH.
LONDON. ENGLAND : «!> Hasinghall St., E. C.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION, (Including postage), United States and Mexico, $2.00 per year;
Canada, $3.50 ; all other countries, $4.00.
ADVERTISEMENTS, $2,00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES. In other than currency form, should be made payable to Edward
l.yinan Hill.
Music Publishers'
An Interesting feature of this publication Is a special depart-
Department V V ment devoted exclusively to the world of music publishing.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.Charleston Exposition, 1902
Diploma. Pan-American Exposition, 1901 Gold Medal. ...St. Louis Exposition, 1904
Gold Medal
Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES-NUMBERS 4677 a n d 4678 GRAMERCY
Connecting all Departments.
Cable a d d r e s s : "Elbill, N e w York."
YORK,
DECEMBER
12, 1908
EDITORIAL
T
HERE has been an unmistakable slump in retail trade during
the past two weeks. The slowness in the retail department
of the industry has been reflected in the manufacturing 1 side, and
where the makers of pianos expected a deluge of hurried orders at
this time of the year for holiday trade, there has been a very ma-
terial slowing up.
It is difficult to understand the existence of such conditions in
the business world, for every one had anticipated the holiday trade
would develop snap and ginger. They had figured that with the
dealers' stocks very low over the country, there would be an unusual
pressure made upon the creative end of the business for holiday
orders.
This belief was but the natural outcome of our business en-
vironment, but like many other things in this world, great disap-
pointment has been suffered by lack of the materialization of orders.
Holiday trade for 1908 will not be as good as was anticipated.
There is no denying that fact, and we may as well express the truth
regarding business conditions, and not attempt to deceive ourselves
by any false declaration.
Of course, there are some sections of the country which are
specially favored, but applying the statement broadly, holiday trade,
up to the present time has not been what was expected by the
manufacturers, and unless there is an unusual rush for orders
within the immediate future the dealers' trade will sag off very
materially. We are drawing too close to Christmas now to expect
many more orders which are intended for long shipment.
There is one comforting thing, how y ever, about the whole situa-
tion : That is, if the sales are not made during holiday time, there
will be more prospects with which to begin the new year.
T
mand for the products of the Occident, and China now will naturally
lean towards the big Republic across the seas.
America's material interests in Asia and her territorial posses-
sions in the Pacific are effectually safeguarded, now that Japan has
been forced to renounce a policy that threatened the independence,
political, as well as commercial, of China and made a war over the
Philippines an eventuality to be expected ; but now, with the great
diplomatic success scored by Root, the "open door" in the East will
swing easily and should permit the easy passage of many millions
of dollars worth of American products annually.
There is no doubt but that American commercial activity in the
East will now increase at a rapid pace, and according to many com-
mercial students, China is the predestined outlet for the products
of American industry, and to-day forms the greatest field for the
exercise of American business initiative.
We have, indeed, been going some within the past two years,
and with our foreign policy clearly defined, the growth during the
next five years should far outstrip any past record for a similar
period.
W. LIONEL, STURDY, Manager.
Published Every Saturday at 1 Madison Avenue, New York
NEW
REVIEW
HAT our trade in the Orient will develop enormously is con-
ceded by business men who are familiar with the trade possi-
bilities in those far Eastern lands.
With an awakening China, there will come a tremendous de-
T
HE trade which we have with non-contiguous territory, over
which the flag floats, is also growing at an enormous pace.
It is estimated, according to the government reports, that our export
and import trade with Porto Rico will amount to nearly fifty
millions during the present year.
Surely, that shows expansion when compared with the six or
eight millions which we had before the American occupation and
the surface has hardly been scratched.
All of this foreign trade helps every industry, and while the
outlet for pianos an:l musical instruments will not be extraordinarily
large in Ch.'na, presumably in the near future, yet there is a big
demand for the smaller instruments, including talking machines;
in fact, the talking machine to-day is doing more to advertise this
country than almost any other American force in China.
Then, too, in figuring trade, we must understand that the globe-
girdling trip of the American Navy is also a powerful factor in
stimulating trade. Already, beneficial effects have been noted, and
an important house in Yokohama, Japan, which is a large purchaser
of music trade supplies, sent a communication last month to the
American Felt Company of this city, in which the following state-
ment appeared:
"Permit us to state that all Americans arc writing home that
this visit of the fleet has done more to improve friendly conditions
here than the total expense attached to the fleet costs for the entire
journey. The men were given the greatest reception possible by
the people, and the Navy was given a good lesson as to what the
States are able to put up. Therefore, while we are compelled to
admit that the Japanese Navy was willing and even anxious to cross
swords with America, no matter what the reason, they feel differ-
ently now. This visit has been the greatest move politically ever
made by the government for the people, and the betterment of
future conditions commercially."
That is the way a great music trade concern in the East views
one of the recent moves made by the government.
T
H E trend of the times is to be more exact in everything, lousi-
ness institutions which succeeded years ago on loose slipshod
methods cannot exist along similar lines to-day. System is de-
manded in every subdivision of life, and regulations that are not
rigidly observed, are far more demoralizing to a business than no
regulations at all. Even small enterprises to-day work with a sys-
tem which was not in evidence a few years ago.
A manager of a New York establishment, and not a very large
one, has recently insisted on every employe being present at nine
o'clock—not nine-one or nine-ten, but precisely at nine. He says
that any employe who arrives late, except in extreme instances, is
discharged.
Excuses are interesting, if true, but unconvincing. If the train
was late, he said they should have taken an early one. If the clerk
is ill he gets someone in better health. In other words, he says he
is not regulating his business by train schedule, weather bureaus
or hospitals, but he proposes to maintain the efficiency of his busi-
ness staff. This is cold blooded, it is true, but it maintains the
efficiency of the staff and saves time and money of the firm, and
the manager says that is what he is paid to do.

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