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THE
MUSIC
TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Staff:
GEO. B. KBI-LKB,
L. B. BowEits,
W. H. DYKES,
F.H.THOMPSON,
J. HATDBN CLARENDON,
B. BRITTATN WILSON,
L. J. CHAMBERLIN,
A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE
ERNEST L. WAITT, 100 Boylston St.E. P. VAN HARWNGKN, Room 806, 156 Wabaah Are.
Telephone, Central 414.
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ST. LOUIS:
PHILADELPHIA:
R. W. KAUFFMAN.
ADOLF EDSTEN.
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SAN FRANCISCO: S. II. GRAY, 2407 Sacramento St.
CINCINNATI, O.:
BALTIMORE, MD.:
BERNARD C. BOWBN.
A. ROBERT FRENCH.
LONDON. ENGLAND: 69 Baslnghall St., E. C.
Entered at the New York Post OMce as Second Class Matter.
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Music Publishers'
An interesting feature of this publication Is a special depart
Department *• V ment devoted exclusively to the world of music publishing.
Exposition Honors Won by The Review
Grand Hrix
Paris Exposition, 1900 Silver Medal. Charleston Exposition, 1902
Diploma. Pan-American Exposition, 1901 Gold Medal. ...St. Louis Exposition, 1904
Gold Medal. . . .Lewis-Clark Exposition, 1905.
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NEW
YORK,
NOVEMBER
14, 1908
EDITORIAL
T
the vest pocket property of Samuel Gompers. They have resented
strongly his arrogant statement that he could deliver their votes as
he chose. The result of the election shows that the workmen of
this country use their brains in voting and they do not propose to
renounce their independence and become the personal property o|f
anv leader.
r
B
OLD, original, independent and forceful methods will disclose
fields that will yield plentiful harvests and now is the time
for the progressive man to show originality and force in his busi-
ness campaign and if a man can afford to be in business, he can
afford to let the people know that he is there through advertising.
Whether he is selling pianos at wholesale or retail, the same
conditions prevail, for there is no concern so large, so successful, so
securely entrenched, that they cannot be routed from a vantage
ground through a policy of inactivity or inattention and if the
right lines are followed, there never was a time in the history of the
country when progressive methods would win any better results
than at the present time. The forceful business .men understand
this and work accordingly.
W. LIONEL STURDY, Manager.
Publisbed Every Saturday at 1 Madison Avenue, New York
I ..v i n a n
REVIEW
HE promise of a judicious and conservative administration of
the affairs of the nation will have an influence in increasing
public confidence and thus tend to promote activity in business and
enterprise on the part of capital. It is a mighty fortunate occur-
rence that there was no uncertainty about the election. If it were
necessary to depend upon canvassing votes in the doubtful states or
the precarious action of returning boards in courts, it would have
been a national calamity fraught with immediate peril to commercial
and industrial interests, but the certainty of the verdict has caused
widespread rejoicing and the immediate result of the election has
been the quickening of trade in regular lines everywhere.
Judge Taft, President-elect, said, when addressing the Cincin-
nati Commercial Club recently, "Every business man who is obey-
ing the law may go ahead with all the energy in his possession.
Every enterprise which is within the statutes may proceed without
fear of interference from the Administration when acting legally,
but all interests within the jurisdiction of the Federal Government
may expect a rigid enforcement of the laws against dishonest
methods."
In the expression of the above views, Judge Taft has sounded
the keynote of prosperity for the country for the next four years.
Reports from every part of the country show that industry has
taken on new life. Big orders which were pending until the result
of the election was announced have been placed, the factories have
increased their working forces everywhere and the situation broadly
is one by which every man, by prosecuting his own business with
energy and a hopeful spirit will be advancing the public's welfare.
One of the best results of the election is the failure of Gompers'
plan to deliver the votes of the labor unions as a unit. If he had
succeeded, elections hereafter would have been farcical, because a
man who could control the votes of all the labor organizations
throughout the country would be in a position to dictate to any
party its policy and its nominees as well.
American workmen, however, were not to be carried around as
E
VERYONE who studies publicity must have been impressed
with the colossal advertising which John Wanamaker has
recently put forth. In turn, every department of this great busi-
ness institution has been treated interestingly in the advertising col-
umns of the daily papers.
The Wanamaker institutions have been great distributers of
pianos and all kinds of musical instruments. Therefore, every
move of this great house is of interest to the piano trade.
John Wanamaker was the first general merchant in the world
to provide a spacious and artistic auditorium for the public, the first
store to install a pipe organ and the first store to institute public
concerts, and while Wanamaker has sold thousands of pianos yearly,
he has also through his advertising caused thousands of people to
purchase pianos from other sources. Tn other words, hi3 splendid
and convincing advertising has caused people to think pianos and
all of them have not purchased from Wanamaker, but have gone
to nearby stores and made their purchases. And it is the force of
Wanamaker's advertising which in no small degree has influenced
them. All of the publicity which is given any special creation is
helpful in the largest manner to that industry.
C
OMMUNICATIONS received at this office from hundreds of
dealers since election, furnish conclusive evidence that the
music trade is pleased at the result of the election. Edward H.
Droop said, "We are intensely gratified at the result of the recent
election and while business conditions will not be materially changed
within the next few months, we nevertheless believe that through-
out the commercial world, there exists a greater spirit of confidence,
that money which has been tied up in banks will be withdrawn for
investment and gradually trade conditions will resume the flourish-
ing state that obtained prior to November, TQ07. We believe that
the holiday trade will be far ahead of last year."
Other well-known members of the trade have written us along
similar lines. Henry Dreher, the well-known Cleveland dealer,
says that business has revived immediately and the day after elec-
tion he sold six pianos.
Viewing the country broadly, there is no question as to the
improved conditions and the fact that the railroads and other great
corporations have placed contracts aggregating tens of millions
means that labor will be more generally employed than it has been
for the past year, and with labor employed it means that the weekly
distribution of money throughout the various channels will be felt
in every kind of business.
This is the time for healthy trade operations and every man
should have enough confidence in the future of the country to go
ahead and do business.
HAT piano dealers and salesmen are keener judges of piano
values than ever before is generally admitted. There is
much contention on the special points, however, that make a buyer
in any line successful, and conceding that results constitute the final
factor that counts, yet there are points worthy of consideration that
may help others to advance along the proper line.
There are two kinds of buyers in this great big country of ours
—one prides himself on being a "close buyer"—who believes that
he gets his goods a little cheaper than does his competitor. This
T