Music Trade Review

Issue: 1908 Vol. 47 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
The World Renowned
SOHMER
QUALITIES of leadership
were never better emphasized
than in the SOHMER PIANO of
to - day.
VOSE PIANOS
BOSTON.
Th«y have a reputation ©
FIFTY YEARS
It is built to satisfy the most
cultivated tastes.
The advantage of such a piano
appeals at once to the discriminat-
ing intelligence of leading dealers.
for Superiority Sn those
whllcto are most essential! ta a FlUesrti*
Oiass Piano
VOSE & SOMS
PIANO CO
Sobmer & (to.
WAREROOMS
Corner Fifth Avenue and 22d Street,
New York
RICE^TEEFLE
IANOS,
GRAND AND UPRIGHT
Received Highest Award at the United States
Centennial Exhibition, 1876, and are admitted to
be the most Celebrated Instruments of the Age.
Guaranteed for five years. B2T Illustrated Cata-
logue furnished on application. Price reasonable.
Terms favorable.
LINDEmN
AND SONS
ADDRESS
PIANOS
CHICAGO
137 West 23d Street.
LEASE -
ARTICULAR
EOPLE
Warerooms: 237 E. 23d St.
Factory: from 233 to 245 E. 23d St., N. Y.
NEW YORK.
Adam Schaaf
Manufacturer
Grand and Upright
DAVENPORT & TREACY
Pianos are conceded to embody rare values. They are the result
;
of over three: decades of acquaintance with trade needs. They
are attractive externally, possess a pure musical tone and are sold
at prices which at once make the agency valuable to the dealer.
FACTORY-190 I-1907 PARK AVENUE, NEW YORK, N.Y.
PIANOS
Established 1873
Offices and Salesrooms:
147-149 West Madison Street
CHICAGO
THE
RIGHT IN EVERY WAY
B. H. JANSSEN
1881-1883 PARK AVE.
N E W YORK
CONCEDED T O BE THE
NEW ARTISTIC
. .
STANDARD
It is with pardonable pride that we refer to the unanimity with which the
Greatest Artists, Brightest Critics and Best Musicians have accepted EVERETT,
Pianos as the new Artistic Standard. Progressive dealers are fast providing
themselves with "The Everett" as a leader.
The John Church Co
CINCINNATI
NEW YORK
Wareroomi, 9 N. Liberty St. Factory, Block
of E. Lafayette Ave., Alken and L.nvale Sts.,
The Oabler Piano, an art product in 1854 f
represents to-day 53 years of continuous improvement.
Ernest Qabler & Brother,
Whitlock and Leggett Avenues, Bronx Borough, N. Y.
, WO.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
flUJIC TRADE
V O L . X L V I I . N o . 18. Published Every Saturday by Edward Lyman Bill at 1 Madison Ave., New York, October 31,
J908. S I N G L $!.OS 0 PFI 9 VEAR: E N T S -
Why keep putting "ifs" in the trade pathway? We have fallen
into this "if" habit and are prone to say " Business will be good if so
and so happens."
Why not cut out the "if" entirely and say business will be good?
There is too much talk nowadays commencing with "if"—far too
much of it.
As a nation we have fallen into the "if" habit. Men say they expect
to prosper in business "if" their party's nominee is elected—"if" the
doctrine taught by so and so can be relied upon—"if" the crops are
ofood—"if" the weather favors and so on ad mfinituni.
Let's have done with it—cut out the "if." Let us say we will win
and no "ifs" about it. That's the kind of spirit to encourage and it is
the sort of spirit that clears all obstacles out of the way. There ought
to be more of it in evidence to-day and nowhere is it needed more than
in the field of business.
I have discovered that the man who has fallen into the "if" practice
usually lacks a certain confidence in his own ability. He is harassed by
doubts and when he is in that mental condition, how can he expect to
enthuse men about him—to make a customer agree with him? He is
not in a fit condition. His nerve force and vital energy are lacking and
they are essential to achieve success.
It takes a red-blooded business man to win nowadays and it takes
a live-wire salesman with a clear head, a strong heart and the magnetic
power of health in every vein. That combination will sweep all the "ifs"
out of the way and make the sales forge ahead.
Do not be handicapped with "ifs." Cut them out of your vocab-
ulary and cut them out of your thoughts and you will do much better.
Think it over—it's worth the while.
EDWARD LYMAN BILL,

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