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THE
Lrisl man
Bulletin
FVLL^f CHVNKS^ WISDOM^f
SPECIAL INTERESTS PIANO DEALERS
Vol. i. No. 12.
Published Weekly by Christman Sons, New York.
October 31, 1908
WHAT THE HUSTLING SALESMAN SAID.
He Came, Saw and Was Conquered By Christman—Tried Out and Was Not Found Wanting
In the Slightest Particular—A Big Re-order Trade—The Christman Small Grand
A Wonder—A Big Money Maker For the Dealer.
A
WELL-KNOWN hustling salesman who
enjoys a national reputation for being
a sales closer of unusual strength was
sent by his employer to New York to
look over the piano situation and to place
orders for immediate delivery where he deemed
it most advisable.
This was late in August. He spent some
time in the city and looked up the various
pianos. Among other factories that he visited
was the Christman. He had read their inter-
esting advertising in The Music Trade Review
and he concluded to look them over. He did.
He placed a trial order. He thought he would
try the Christman pianos.
He has now followed up his original order
by five separate and distinct orders since that
time. He remarked recently :
" I have been selling pianos for a great
many years and I know the market pretty well.
I have made it my business to investigate claims
put forth by various manufacturers. I inves-
tigated the Christman claims and I am perfectly
frank to say that they have never made a state-
ment that is not borne out to the fullest
extent by their product.
" I took on their pianos simply to try them
out and 'trying out' in this case has been
most profitable. I have been unable to keep
them on the floor. There is a tone about the
Christman which is really marvelous. It is
distinctly individual and after a customer has
once heard it, they seem to lean toward that
piano. No matter how I have led them off to
other makes, they will get back to listen to
the Christman and I have kept on selling them.
"I ordered one of the Christman Small
Grands. I never heard a Grand like it. We
have sold two in this city in the last month
and I know where I am going to place two
more. I am frank to admit that there was
something for me to learn in the piano field
and I am making money and trade through
selling Christmans. In fact, I have grown to
be a Christman enthusiast. I have found it to
be a piano I can put up against any on the
market, excepting none, and it does not cost
nearly as much as some of the pianos we have
on our floors. Therefore, when sold at a lower
price, it pays us good money and is a quick
seller. I do not want a better piano nor do I
expect to find an easier seller. It seems to
me as if every Christman was a special order
piano, because I never saw such attention to
details. I tell you the Christman boys know
their business—they are genuine piano makers."
In this connection it might be well to state
that business at the factories of Christman Sons,
587-601 East 137th Street, New York, has gone
forward by leaps and bounds. Other salesmen
are finding out the selling qualities of the
Christman pianos. Any man who overlooks
investigating this product is missing some-
thing. He is missing dollars. They are going
by him to some one else.
It is better to
stop them.