Music Trade Review

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46
TH
MUSIC TRADE! REVIEW
Albert Von Tilzer, who, to all intents and pur- exactly how we have learned It must be something
poses is the head of the York concern—and better than the ordinary. It may be in the
That the House of York Struck Their Tents and a particularly bright head at that—was content music or in the words, or in a happy combination
Moved to Pastures New.
to walk over from the old quarters to the new, of both that the cleverness lies, but that the
but "Jack" (we beg his august pardon, we should cleverness must be there is certain.
Coincident with the dawn of the year 5,669, say "John") with due deference to his own im-
The song with a story to it seems to be pass-
(syncopated time) the York Music Co., a collat- portance, is said to have hired two taxicabs, ing away. The public are willing to listen, for
eral branch of the house of "Von Tilzer, which be running between them to the new place of busi- example, to an anecdotal song about "Little
it known, was made famous by Henry of that ilk ness, where he apparently expected to find a mul- Mary," but each verse must contain a separate
(more familiarly known as Harry), struck thei r titude with bared heads awaiting him.
anecdote, and the first verse must put them in
tents and moved from their old quarters, 40 West
No one turned out however, so fishing in his possession of her entire history. In the old type
28th street to "The Sign of the Green Boot," inside pocket for the telescope which he in- of story song the point of it was usually re-
which in plain English is above a shoe store variably uses to enable him to see his fellow- served for the last verse, and there was gener-
at the corner of 37th street and Broadway, New man he took a sight both up and down Broadway. ally nothing in the song until the final verse was
York.
None of his acquaintances being in range, he is reached. The writer remembers hearing a story
The move was conducted with exemplary sim- repoited to have bowed haughtily to the "Green of a singer who was rendering a song of this
plicity. No bombs were hurled and there was Boot" hanging over the premises, after which type, and as might be expected, the first three
little excitement of any description on the streets he entered the establishment, which for all time verses were received by the audience in stony
which may be accounted for by the fact that the will be hallowed as the business quarters of the silence. Before the actor began to sing the fourth
general public with its customary apathy did York Music Co.
verse he turned to the box where the writer of
not seem to realize the importance of the occa-
And all this occurred on the first day of Tlshri the song was sitting and observed plaintively:
sion. It may be recorded that John Von Tilzer—• in the year 5.G69 (syncopated time) or 1908 (com-
"Will you please laugh at the next verse?"
who, if he were to allow any familiarity, would mon time).
Certain it is that the American public do "not
no doubt be called "Jack"—unbended sufficiently
want songs that are broad or vulgar. The more
to be nearly courteous to a neighbor who dropped
homely its humor and the kindlier its wit the
WHAT'S WANTED IN SONGS.
in casually, to express regret that the York
better are the chances ot a song's success.
company had not moved away sooner.
Details That Tend to Influence the Success of
a Popular Song.
E. M. READ'S ORGAN COMPOSITIONS.
AND IT CAME TO PASS
is a significant fact that
I T although
music business gen-
erally has been "hit hard" recently,
"CENTURY EDITION"
sales have held their own, which
means that many people purchased
ten cent music because they wanted
to economize, and becoming ac-
quainted with
"CENTURY EDITION"
for the first time, created new bus-
iness and. caused activity in our
sales department.
The era of
"CENTURY EDITION"
Ten Cent Sheet Music has come.
Century Music Publishing Co.
19 West 28th Street, New York
THE TEACHER'S
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B.o U. S. PAX Off>.
B«o. a a. PAT. Or*.
LEO FEIST, Feist Building:, 134 W. 37th St., N. Y.
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Famous Medleys
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Famous
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for sample
paid, 17 cents
with special introductory
The Most Famous Pub.
24 E. 21st Street
it would be easier to point out why a song
Quite a unique feature at the recent installa-
does not become popular than to state precisely tion of the new organ in St. James' Church,
why it does. Good popular songs are difficult to Woodstock, Vt., was the fact that the two organ-
find, though they are not scarcer now that at any ists, E. M. Read (manager of the Estey Orgar;
other period. But it must be remembered that a Co. in St. Louis, and a prominent organist of
number of the good old stock subjects, round that city), and S. B. Whitney (organist of the
which many a popular song has been written, Church of the Advent, Boston), were the spon-
have become rather shopworn, and it is difficult sors at the installation of the old organ in the
to find new subjects.
same church as far back as 1868. Mr. Read, as
"I have got thirty-seven splendid subjects for is well known, is a composer of considerable note,
songs," said a well-known writer recently; "but," his organ compositions being known from one
he added, with a gloomy shake of his head, end of the country to the other, as well as
"each has been written about three hundred and throughout Europe. His "Festival March" was
seventy times before."
recently played at Wanamaker's Egyptian Hall,
A popular song should be, in the first place, as Philadelphia, by Dr. J. Louis Browne, where it
simple in character as possible. People must not met with a most flattering ovation. Mr. Read's
have to exercise their intellects too much to "Berceuse," his "Offertoire in B Flat," as well
understand the humor of the words, and the as the "Festival March," lie before the writer,
music should be quite free from intricacies.
who can say without any undue praise that there
The humor of the modern comic song should is nothing better in organ music in the country.
be obvious. An artist has no time to explain The White-Smith Co., of Boston, are the publish-
that he is going to sing something funny. If
ers of these, as well as many other of Mr. Read's
that fact is not at once understood by the audi- clever compositions.
ence directly they hear the first few lines, the
song will never become popular, many a song
Among the incorporations of the week was
being killed because its humor is too deep.
that of the Schiller Music Publishing Co., New
It is a fact that the music and humor of many- York, with a capital of $5,000. Directors—Samuel
successful songs are so simple in character that Schiller and Benjamin F. Pflaum, 191 Rodney
some persons would call them drivel. No song street, Brooklyn; Frank J. Myers, New York.
ever achieved really widespread popularity that
was not clever in spite of its seeming simplicity,
and the song that we all know without knowing
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