Music Trade Review

Issue: 1908 Vol. 47 N. 14

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
RE™
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Staff:
GKO. B. KBLLKR,
L. D. BOWERS,
W. H. DYKES,
F. H. THOMPSON,
J. HAYDEN CLAMNDON,
B. BRITTAIN WILSON,
L. J. CHAMBERLIN,
A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE
BRNEST L. WAITT, 100 BoylBton St.E. P. VAN HARLINGBN, Room 806, 156 Wabash Are.
PHILADELPHIA:
R. W. KAUFFMAN.
Telephone, Central 414.
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
ADOLF EDSTHN.
CHAS. N. VAN BDREN.
SAN FRANCISCO: S. H. GRAY, 2407 Sacramento St.
CINCINNATI. O.: BERNARD C. BOWBN.
BALTIMORE. MD.: A. ROBERT FRENCH.
LONDON. ENGLAND: 69 Basinghall St., E. C.
W. LIONEL STURDY, Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION, (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $4.00.
ADVERTISEMENTS. $2,00 per Inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should b« made payable to Edward
Lyman Hill.
Music Publishers'
An Interesting feature of this publication Is a special depart
Department T* V ment devoted exclusively to the world of music publishing.
Exposition Honors Won by The Review
Grand Priw
Paris Exposition, 1900 Silver Medal. Charleston Exposition, 1902
Diploma.Pan-American Exposition, 1901 Gold Medal. ...St. Louis Exposition, 1904
Gold Medal. .. .Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES-NUMBERS 4677 and 4678 GRAMERCY
Connecting a l l Departments.
Cable a d d r e s s : "Elblll, N e w York."
NEW YORK,
OCTOBER
3 , 1908
EDITORIAL
T
HERE has never been a time in the history of the piano trade
when the rumor factories have been running overtime to
such an extent as during the past month. The wheels have been
revolving with frightful rapidity and hardly a day has passed with-
out rumors, in which the names of great concerns have been used,
being expressed to all sections of the country.
We have received at this office reports of combinations from
almost every city in the land. These reports have been widely-
circulated and the names of well-known concerns in New York,
Chicago and Boston have been used as being in some alleged com-
bine. It only shows how readily rumors travel, because they have
gone over the length and breadth of the trade and have returned
again to the starting-point and are still moving. In the meanwhile,
notwithstanding the rumors, the surface of the trade remains un-
changed. The convulsions have left no perceptible effect. Just hot
air—that's all.
GENCY shakeups have been quite in evidence during the past
month and it is probable that a greater number of local
changes will be made which will hold the attention of the trade.
One thing is clear, a piano merchant must be up and doing now-
adays if he is going to do business, for it is certain that he cannot
retain the agency for a well-known piano unless he conducts a
business which is paying to the manufacturer as well as himself—
in other words, there must be less of "just as good business" and
more of the real thing in order to satisfy the manufacturers who
have the simon pure article.
And another thing, aggressive merchants in every section of
the country are now keenly alive to the fact that no business estab-
lishment can grow in public favor if it stands still and relies solely
upon the reputation which it has acquired in former years.
There are some of the conductors of old retail establishments
who seem to think that because they are so well known and have
such a splendid reputation and standing in the community that
A
REVIEW
people will naturally gravitate to their establishments. But will they?
We are rather inclined to think not. The purchasing masses are
influenced largely by the progressiveness developed by local mer-
chants no matter whether they are selling drygoods or pianos.
While a good name is a valuable asset, it is not all that is required.
Back of it must be a progressive spirit, for the man who stands still
nowadays and relies solely upon reputation to win him business is
likely to be out of the race ere long.
HP* HERE are other piano merchants who seem to think that every
J-
now and then if they indulge in sensational bargain sales,
they can create such a lasting impression that the people will con-
tinue to move their way after the close of the special sales. There
is no question but that special bargains will interest the people—in
fact, nowadays the average man is looking for bargain announce-
ments. He is watching for a place where he can save money, and,
in our judgment, we will witness more special offerings in the piano
trade during the next six months than we have seen before for a
number of years during a similar period. There is no denying the
fact that stupendous bargains capture a great many purchasers, but
great care has to be used in the exploitation of certain piano bar-
gains, lest reputations may be practically ruined in these big offer-
ings.
It takes a long time to build up a piano reputation and that
reputation may be easily destroyed through injudicious work on the
part of the man who writes the advertising copy. Bargain offer-
ings in all lines will be sought eagerly perhaps, but bargain offer-
ings should be supplemented with good straight business energy,
showing the alertness of the merchant and his constant study of the
needs of the public in his vicinage.
A PPARENTLY the country is not digesting manufactured
i \
products quite as rapidly as in periods of entire healthful-
ness in commercial conditions. While there is a fair trade, as a
matter of fact the dealers are not finding it necessary to send in to
the manufacturers the voluminous orders which are generally ex-
pected at this season.
Certain locations, however, are enjoying an excellent trade.
The agricultural sections are suffering only a moderate depression,
which leaves a fairly satisfactory business to be taken care of.
Manufacturing towns and cities generally report a good many men
idle or only partially employed and factories are not running on full
schedule.
,
Politics certainly may be credited with diverting some attention
from business and there is a possibility that if the canvass warms
up the election may have some of its traditional influence in inter-
fering with the regular movement of trade. When men stop to
talk politics they are taking so much time from their business and
somehow the feeling gets abroad that it is well to wait until after
election before making radical business 'moves.
As far as the piano industry is concerned, it is safe to say that
it is keeping up surprisingly well as compared with some other
lines of trade and that it is having its full share of the gradual re-
covery which is noted throughout the country, a recovery which is
not to be gauged entirely by the somewhat fluctuating volume of
current business.
N
O gift of prophecy is required to predict with certainty that
the coming session of Congress will be marked by one of
the hardest fought campaigns in the history of a movement to secure
the passage of parcels post legislation. It is believed that the
President will recommend the establishment of a rural parcel post
plan. If it is once established, it will be difficult to ever change
conditions, and it will be the biggest possible move for the great
catalogue houses to get between the local merchant and his cus-
tomers, making the Government deliver the goods.
It will naturally affect the trade in small musical instruments
and to-day it is a well-known fact that even under the present con-
ditions the catalogue house people have cut enormously into the
sales of musical instruments by the regular dealers throughout the
country. While they have sold pianos, they never have been suc-
cessful in doing an enormous business, and during the past year
their sales have been cut into heavily. It seems strange when we
come to sum up this situation that the Dealers' National Associa-
tion, composed of hundreds of men whose interests will be directly
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MU3IC TRADE
REVIEW
affected if the parcel post bill becomes a law, has taken no action
whatever in this matter. The time to act is before, not after, the
passage of this bill.
S
OME men are afraid of competition and they seem to think that
the only way to meet it successfully is by knocking, an absurd
as well as a false theory. Competition in general is very much over-
rated. It has been over-rated by all kinds of men ever since the
civilized world began.
No doubt the first man who began to print a newspaper in a
city trembled with fear when he heard that some one else was about
to publish another one. The other paper came along just the same.
Possibly it had a different aim. It appealed to a different class of
readers and, marvelous to relate, the progress of one did not inter-
fere with the progress of the other.
Now the world is fairly large, it requires quite a journal to
cover it, and its demands are quite varied, so much so that it takes
all kinds of factories to cater to all kinds of people and there is
absolutely no reason to fear competition, provided one is selling
reputable goods at reasonable prices. Competitors must make a
living and the prices quoted on reputable goods cannot be unrea-
sonably low. They must afford a profit to manufacturer and dealer,
else something is wrong, for no business can long continue without
making a fair profit.
H E R E is no reason in the world to fear competition so long as
A
that competition is a common sense proposition, and no firm
can exist very long unless it does conduct its business on a reason-
able basis. The so-called evils of competition arise from partici-
pation of inefficient men in business affairs and the very men who
create the evils are the greatest sufferers from them. We have al-
ways observed that the men who complain most bitterly about com-
petition are the ones who have failed to successfully meet it. The
man who cuts his own price is generally the one who shouts the
loudest about the evils of reckless price-cutting of some competitor.
The man who knows the art of asking a price does not suffer from
competition. Why? He has the splendid argument of quality to
fall back upon when the question of price-cutting comes up.
And, if instead of talking price, salesmen, both wholesale and
retail, would talk quality, they would hold a closer grip on the trade
situation than at the present time. It is idle to talk about cheapness,
a reduction of price and quality all in the same breath. Good mer-
chandise in every line of trade in the world is obviously worth its
cost. The man who regards a fair price as a stumbling block to
making a sale does not know his profession. He has got a power-
ful lot to learn. There are other things besides price in piano
selling, such as quality, style, general merit and instead of howling
about competition, if we would meet it broadly it would be better.
There is plenty of competition in all lines. There is competi-
tion among the music trade papers, but it is to be observed that the
papers which present undeniable value to advertisers and subscrib-
ers are the ones which are forging steadily ahead and holding their
clients in line. We never have felt it necessary to denounce a lot
of men simply because they were publishing papers in the same
line as ourselves. On the contrary, we have felt that they were
entitled to as much liberty and freedom in chasing the elusive dollar
as we claim under the flag. They may have been foolish, abusive
and non-progressive, but their actions haven't injured us, on the
contrary, they have brought out our work in sharper contrast.
We have never considered that our readers have cared a rap
what our opinion may be of a competitor. We have always felt,
however, that the trade has had a direct interest in what we pro-
duce for the money which they spend with us. We have concen-
trated our efforts upon the production of a useful, influential trade
newspaper and we have never minded much about our competitors.
Whenever real competition has appeared we have met it.
R
ECEIVERSHIPS are in truth costly, and by the time the re-
ceiver closes up the affairs of an individual or corporation,
the dividends paid creditors are invariably smaller than were antici-
pated at the time the appointment was made. There are usually
some very optimistic statements put forth when a concern fails, but
the receivers usually do not as a rule permit much to get by them to
the creditors. Exorbitant sums are charged for trivial services, and
the creditors pay the freight. What unjust laws to permit outsiders
to come in and scoop what should go to the creditors!
Some salesmen, like the ill-fated parrot, talk too much.
A good name is as much to be desired as credit at the grocer'B.
Extracting money from some people savors of a surgical operation.
Being happy is somewhat a matter of time, temperament and oppor-
tunity.
A good intention without proper backing is a deceptive thing and
liable to become inactive at any moment.
The man who hustles the hardest is not always the most liberally
rewarded. But think of the pleasure in hustling.
ABSENT TREATMENT.—"I hear a report that old Hunks and his
family are getting along peaceably now."
"The report is true. Old Hunks is away on his vacation."
CAUGHT ON THE REBOUND.—The Man—Do you consider the opal
unlucky?
The Maid—Well, if it's all the same to you, I would prefer a dia-
mond.
A SPECIALIST.—Mistress—Bridget, have you cemented the handle
on to the water-jug which you dropped yesterday?
Bridget—I started to, Mum, but most unfortunately I dropped the
cement bottle.—Punch.
LIFE IN NEW YORK.—"The Balldorf waiters have a new scheme.
The waiter pretends to find a dime that you may have dropped."
"What then?"
"He returns it, and then, of course, you have to hand him a thousand
dollars."
The battle of the ballots is rapidly approaching. In the meanwhile,
the hot air factories are extremely busy—in fact, they are working over-
time. The rumor factories, too, have been right busy with reports of
alleged combinations. Nothing like it before in the history of the piano
trade.
PHYSICAL GEOGRAPHY.—The following answer, says the Youth's
Companion, was recently given in a geography examination, in reply to
the question, "From what direction do most of our rains come?"
"Most of our rains come straight down, but some of them come side-
ways."
HARD PUT TO IT.—Patron (who has bestowed one penny)—Now,
my good man, whatever you do, don't spend it in drink.
Grateful Recipient—Lor' bless yer, no, sir. I'd invest it, if I 'ad my
way, but wot with consols so low, and Americans all "iggledy-piggledy, a
man's 'ard put to it to know wot to do with a bit o' capital nowadays.—
Bystander.
STILL MORE REMARKABLE.—"It is remarkable that birds are so
intelligent, when they're so small, isn't it?" asked one member of the
Easy Information Club of her choicest friend, as they walked home to-
gether from a talk on "Our Home Birds."
"Yes, isn't it?" assented the friend, eagerly. "Why, just think even
how very clever the little cuckoos in cuckoo clocks are, and of course
they are only little wooden birds."
Two old friends on the street, looking arms, strolled slowly along,
discussing various topics. Personal ones were touched upon at last, and,
after exchanging family solicitudes for several moments, the Judge asked
the Major: "And dear old Mrs.
, your aunt? She must be rather
feeble now. Tell me, how is she?" "Buried her yesterday," said the
Major. "Buried her? Dear me, dear me! Is the good old lady dead?"
"Yes, that's why we buried her," said the Major.
THE FIXTURES.—A New York commercial traveler says that before
old Georgia "went dry" he was one day in a saloon in that State when a
man entered, nodded to the owner of the place, who was also the bartender,
seated himself, and meditated.
Presently he addressed the owner of the saloon.
"Reckon yo' wanter sell out, Bill?"
For some ten minutes Bill continued his occupation of filling pint
flasks from a jug. Then he looked up.
"Mout," he admitted.
"How much—cash?" the other Inquired.
Bill filled another dozen flasks.
"How much you give for the whole shebang—buildin', stock, good
will, an' all?" he inquired cautiously.
"What about the fixtures?" Bill was asked.
"Oh, they go along with the rest of the outfit," Bill assured him;
"fo'teen colonels, ten judges, nine majors, an' a right smart sprinklin' of
hoss doctors."—Harper's Weekly.

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