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THE:
ART IN CATALOG WORK.
Charming
Hardman Catalog—New Creation
Which Is More Than Ordinarily Attractive—
Unique in Size and Folding—An Art Crea-
tion Which Reflects Credit Upon the House
Putting It Forth.
At hand is the Hardman catalog and in a
brief review it is impossible to do justice to this
remarkable art creation. It is of easy pocket
size, four by nine inches, and yet when opened,
owing to a unique folding arrangement of the
pages, the illustrations are sufficiently large to
convey a correct idea of each product shown in
the catalog.
The cover is an artistic one and on it are dis-
played delicate symbolical designs of music
printed in gold.
But after referring to the out-of-the-ordinary
shape and arrangement of the booklet, we can-
not pass the illustrations without special com-
mendation. They are clear, beautiful, and con-
vey to the beholder an accurate conception of
the various instruments created by the Hardman
house.
Each one is surrounded by drawings designed
by Alfred Brennan, admittedly one of the great-
est pen artists in this country. Each one of
the designs symbolizes the period from which the
piano takes its name. The border designs are
printed in delicate, refined colors, which enhances
the clearness of the illustrations.
The catalog is in truth a work of art, and in
its designing and carrying to completion there
was required no small outlay of talent, time and
money, and the piano institution putting it forth
is to be congratulated upon such a valuable acqui-
sition to music trade literature.
The introduction to this booklet is prefaced
by a few terse ringing sentences which are well
calculated to impress the purchasers of pianos,
and in the early part of the book appear small
portraits of some of the most noted musical ar-
tists of the times. Underneath the portraits
are some excerpts from the letters which the
Hardman Co. have received from them endors-
ing the Hardman piano.
At the close of the book, there is given sum-
marized information regarding the various styles
of Hardman pianos, also prices. Nothing has
been overlooked in the preparation and arrange-
ment of this catalog. Even the protection which
is afforded it in the mails is worthy of comment.
It is daintily wrapped and sealed and boxed so
that it can go through the mails without injury.
The new Hardman, Peck & Co. catalog must im-
press everyone who examines it with the artistic
forces behind the Hardman institution and when
placed in the hands of dealers and salesmen it
must act further as a great selling force, in that
it will impress people with the Hardman line
and the interesting manner in which the manu-
facturers present their product to purchasers.
MUSIC TRADE
REVIEW
understood all over the.world. One of the prime
purposes of the exposition is to dissipate this
ignorance.
The Yukon territory, that is the portion owned
by the United States, and Alaska, have produced
$125,000,000 in gold, $80.00(7,000 in furs and $%.-
000,000 in fish since the territory was bought
from Russia. It is now believed to be certain
that on this 500.000 square miles of territory can
be raised live stock of nearly all varieties, hemp,
and nearly all kinds of grain.
Some idea of the interest Seattle feels in the
coming show may be gathered from the fact that
the people of that city raised $65,000 in a single
day. The $500,000 capital stock was oversub-
scribed the first day it was offered. It has been
increased since to $800,000, all of which has been
sold. When it was suggested that perhaps owing
to financial conditions the opening had better be
postponed until 1910 a great hue and cry was
raised by the people in the Northwest, who felt
that this would be a reflection on their ability
to finance the enterprise successfully. Now it is
promised that the show will open promptly on
June 1 next.
The exposition is to cover 160 acres. A com-
mittee of former New Yorkers is coming here
to interest commercial organizations in the show
and to endeavor to get the legislature to increase
New York's appropriation. They would like it to
Le $750,000, instead of $75,000.
While it will be impossible to obtain any intoxi-
cating liquors either on the grounds or within
two mites of them, the gates of the exposition
will be open on Sundays. According to Commis-
sioner Oliver, when Congress was asked to ap-
propriate $650,000 and acquiesced, the condition
was inserted in the bill that the fair should re
main closed on Sundays. But when the bill got
to conference somebody managed to let the Sun-
day closing clause fall into the waste paper bas-
ket and it was ten days after the bill had be
come a law that the discovery was made.
NEW DEPARTMENT OPENED.
Emahizer-Spielman Furniture Co. Open New
Piano Quarters—Lines Handled—Success of
the Venture.
(Special to The Review.)
Topeka, Kans., Sept. 21, 1908.
The new piano department of the Emahizer-
Spielman Furniture Co., this city, is now com-
pleted and a fine line of pianos has been in-
stalled including the Everett, Hobart M. Cable,
Harvard, Hammond and Concord pianos and the
Melville Clark "Apollo."
The new department is a model of beauty and
convenient arrangement. There are six large
rooms in all, each one capable of holding from
six to eight pianos placed to display them to the
best advantage. The rooms are all artistically
decorated, each one differently, giving the effect
of a veritable art gallery.
The Emahizer-Spielman Furniture Co. began
ALASKA YUKON EXPOSITION.
handling pianos three years ago, starting in very
It Will Open June 1 as Advertised—Northwest
modestly, but firm in their belief that pianos
Prepared to Surprise the World.
were a logical, if not a necessary part of the fur-
niture business. Their success in this line
The city of Seattle is making great prepara- brought about by progressive business methods,
tions to entertain visitors next June, when the and the handling of a good line only, has proved
Alaska-Yukon Exposition will be opened. Up in conclusively that their faith was well founded.
the Northwest they are looking forward to the
opening of the show to convince people of other
J. S. WILSON WITH GRINNELL BROS.
climes that this newest corner of the countiy is
by far and away the best to be in. New York has
Jack S. Wilson, formerly with the Regina Co.,
appropriated $75,000 for the show, and according New York, is now in the small goods and music
to Oscar P. Oliver, special publicity commissioner, box department of Grinnell Bros., Detroit, Mich.
now here, is going to contribute more to the suc- John J. Wood recently returned from his vaca-
cess of the show than any other State, except tion to his post with the floor force of the Regina
Washington.
Co.'s store in the Metropolis.
The exposition will be unique in many partic-
ulars; it will expose for the first time on a broad
B. H. Janssen left on Monday for an ex-
scale the resources of the Yukon territory and tended trip through the West, and plans to call
Alaska, a territory in which only 100,000 persons on all dealers this side of the Ohio river, in-
live, and yet which is as large as New York, cluding pastures new, to do a little missionary
Pennsylvania, Ohio and the New England States work.
combined, with something to spare. This terri-
Miss Hermine Benoit has closed her music
tory, the Seattle people think, has been sadly
neglected by the United States and much mis- store in Marlboro, Mass.
\
Mr. Piano Dealer:
The greatest artists in
the world make records
exclusively for the Vic-
tor.
Leading musical
critics everywhere ac-
cept the Victor as a
musical instrument of
the highest order.
What better argu-
ments could be offered
in behalf of the Victor's
musical qualities?
Hundreds of piano
dealers throughout the
country are daily grow-
ing more prosperous
from the rich profits of
steadily-increasing Vic-
tor sales.
What stronger rea-
son could be advanced
to show you why you
should handle the Vic-
tor?
Victor Talking Machine Co.
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributors.
To get best results, use only Victor Needles
on Victor Records.