Music Trade Review

Issue: 1908 Vol. 47 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
THE RISING TIDE OF PROSPERITY
The tides of Business ebb and flow as do the tides of the Ocean, not with the same
frequency and regularity, to be sure, but in other respects the analogy is perfect.
Any schoolboy who lives near the coast will tell you that a very high tide is followed by
a very low one, and at such times the tides are swift and strong.
The business world is just recovering from an Ebb Tide which set in last October. The
Tide has been way out; it went out swiftly, as we know—and now it is surely and swiftly coming
back; for one extreme follows the other as surely as daylight follows darkness.
During this period of depression, our house, with a serenity born of experience, has worked
unceasingly to provide for the Teaching Season Important and Attractive Musical Works of
Interest to Music Teachers and Music Lovers, and also to the Music Dealers.
These works are now offered at Introduction Prices. Music Teachers and Music Lovers
will appreciate this extensive offering of new publications, which include:
NEW MUSIC BOOKS
5 n e w volumes of THE MUSICIAN'S
LIBRARY
The Musician's Library comprises the masterpieces of
song and piano music in a series of splendid volumes,
edited with authority ; engraved, printed and bound
with surpassing excellence.
4 n e w volumes of THE MUSIC STU-
DENT'S LIBRARY
A series of educational works suited to the require-
ments of the average student, and covering every
branch of musical instruction. The Music Student's
Library is being adapted as a whole or in part by lead-
ing schools, colleges and teachers all over the country.
8 n e w volumes of the HALF DOL-
LAR MUSIC SERIES
These works are all sellers—money makers. No other
word is needed. More than a quarter of a million
copies have been sold.
MARZO'S PREPARATORY COURSE
to the Art of Vocalization, by
Eduardo Marzo
The insiant success of Marzo's Art of Vocalization led
to a demand for a first year book for various voices,
which Mr. Marzo has met admirably with his Prepara-
tory Course. This is the most important vocal work
ever published by our house, and it is coming into
general use everywhere.
28 n e w volumes of the DITSON EDI-
TION
making a total of 135 volumes. The only perfect
Edition in existence. The Ditson Edition is not a com-
petitive edition in any sense. It is edited and compiled
on advanced lines, and is in every detail superior to all
others.
9 NEW MISCELLANEOUS BOOKS
For pipe organ, cornet, saxaphone, kindergarten,
women's clubs, schools and choirs (Protestant and
Catholic).
NEW SHEET MUSIC
31 FAVORITE NEW SONGS
31 FAVORITE NEW PIANO PIECES
Comprising compositions from the best modern composers who
make a specialty of melodious, well-written and interesting mate-
rial for the Music Teacher and Music Lover. An examination
will demonstrate the fact that these compositions are superior in
editing, engraving, general style and usefulness.
Our Introduction Offers, containing full particulars, have been sent to all Music Dealers
in the country, excepting those visited by our travelers in August and September. If you have
not received the same, please notify us at once, and we will forward by return mail.
Baron Rothschild's favorite motto was, " Buy low, sell high." Here is your chance to
buy low—you will sell profitably as soon as the works are displayed on your counters.
The tide is rising, the "slack water" period of uncertainty between the tides has passed.
Do not wait for the full flood before stocking up. Order now—order intelligently—order largely
of the publications you can use with your customers and you will get your share of business
which is surely on the way.
OLIVER DITSON COMPANY, BOSTON
CHAS. H. DITSON & CO., NEW YORK
J. E. DITSON & CO., PHILADELPHIA
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
Like the Sailor's Parrot.
REVIEW
The Turn of the Tide.
The idea of failure never suggested itself, in
Let it not be thought that iho writer is charg-
spite of the fact that day in and day out most
ing malevolence against the writer or writers of
the articles referred to. This is far from being of the publishers declared that twelve months
the case. It is more likely that the articles in from that time the project might be carried
question were inspired by some "smart" attor- successfully into effect, but then—impossible!
ney burning with an unquenchable desire to ex- Bui the tide that ebbs strong also flows strong,
EDWARD LYMAN BILL • Editor and Proprietor ploit a little knowledge on a difficult subject with and so it proved. Within three weeks of the
the aid of a few legal quibbles, which in triuh date set for the publication of the special num-
J. B. SP1LLANE, Managing Editor
are by no means convincing to anyone who has ber the New York, and, indeed, the Boston pub-
J . HAYDEN-CLARENDON, E d i t o r
given the subject even the slightest considera- lishers, had entered into the spirit of the thing.
Published Every Saturday at 1 Madison Avenue, New York
tion. It has been remarked on several occasions The result is past history, and to-day we publish
SUBSCRIPTION, (including postage). United States and
that this section of The Review has had little to the second number dedicated to the music pub
Mexlro, $2.00 per year; Canada, $3.50; all other coun-
tries, $4.00.
say on the copyright question, but, like the lishing interests, a number made possible by
sailor's parrot, we think "a hell of a lot." their appreciative support and magnificent en-
Telephones—Numbers 4677 and 4678 Gramercy
Connecting all Departments
The truth of the matter is that, although the thusiasm. In dedicating it, therefore, the writer
NEW YORK, SEPTEMBER 12, 1908 writer has burned the midnight oil trying to does so with a sense of gratitude that the good
master this intricate question, he feels it is not feeling which exists between the music publish-
his place to give an opinion on a subject which ers of the country and The Review has not been
has given serious trouble to trained legislators dimmed by the occasional harsh things which it
and world-famed lawyers. Therefore, in the has said of one or the other individually, in the
kindliest possible spirit we say. "Let newspapers interests of the whole.
stick to their news and not delve into matters
The Interpolated Number.
on which they—and apparently their advisers—
The practice of interpolating separate numbers
are more or less ignorant. Rather more, than into musical plays has become so general of late,
It is a poor axiom that does not cut both ways,
le?s, is our personal opinion.
and the privilege has been so much abused, tha
yet never was the truth of the proverb, "A
a word on the subject- may not be entirely in-
Retrospection.
little knowledge is a dangerous thing," more
How time flies! It seems but yesterday that apropos. The interpolation of a number into a
thoroughly demonstrated than in a series of
musical success, of course, gives—or did give—
articles which have lately appeared in a musical the writer suggested that a special number of
paper on the subject of the copyright legislation The Review be dedicated to the interests of the it a certain standing among the retail trade, as
now pending at Washington. While the writer sheet music trade. Of course, it was a new idea, it is obvious that no sane manager would will-
respects the opinions of all men—that is, if the and for a time it was viewed with some sus- ingly place a bad song in a successful produc-
opinions are honest and are formed without picion. Looking back, the work of getting the tion. It is unfortunate, however, that certain
sordid or ulterior motives—the published state- first special music publishers' number into publishers constantly take advantage of this fact
to place mediocre songs in successful produc-
ments referred to are so garbled and there- shape seems like child's play, but time softens
tions for one or two nights, nominally to try
fore so unreliable, that they cannot be accepted everything, and even memory is often dimmed
them out, but really with knowledge aforethought
by
its
chastening
influence.
As
a
matter
of
otherwise than at their face value. True, legis-
that they would not. be retained in the play.
lation is for the most part a double-edged weapon, record, however, it may be said that for a time
The idea, of course, is merely to have the privi-
the
move
seemed
rather
inauspicious.
In
the
first
and it is a poor lawyer who cannot find more
lege of printing on the title page that the Bong
than one interpretation to the average law. It place, the panic had just struck the financial
in point was "successfully introduced" into such
centers
of
the
country,
and
fresh
storms
were
was the great Daniel O'Connell who said that
and such a musical comedy.
"the law was never enacted that a coach and breaking almost hourly. Again, as has been
The Cry of "Wolf."
horses could not be driven through," and un- said, the idea was a new one, and new ideas
The result has been that retailers throughout
fortunately this statement, made over a century are oftentimes like poor relations—best liked
when farthest distant.
the country who have purchased these "interpo-
ago, is as true to-day as it was then.
COMMENTS B Y - „
An Up-to date Music Dealer Should Cater to
= — the Music Teachers' T r a d e —
The only way to do this is to have the graded material ready for them and plaeed on your
shelves in such a manner that even a musically uneducated clerk can put it before the customer
at once. Therefore our
GRADED PIANOFORTE MUSIC CATALOG 737 Pieces,
is just what you need. It is Divided Into Seven Grades, each piece being carefully phrased and
fingered.
Some of the composers represented in this list are Gurlitt, vStreabbog, Behr, Krogmann,
Bohm, Johanning, Chaminade, Geibel, etc., etc. To introduce this teaching edition we make
the following offer, the price being so low that you can have a good stock at small expense.
SPECIAL STOCK OFFER TO MUSIC DEALERS
Grade I. (86 pieces) $7.21
Grade V. (48 pieces) $3.16
Grade II. (261 pieces) $17.63
Grade VI. (10 pieces) .80
Grade III. (172 pieces) $12.48
Grade VII. (4 pieces) .31
Grade IV. (156 pieces) $11.00
Total for seven g r a d e s (737 pieces* $52.59, net
You can order any number of grades desired but each grade must be ordered complete.
The music is sent with separate shelf wrapper (for each piece) giving name and grade. Will
also send a good supply of catalogs of this music imprinted with your firm name, if you desire them.
Send for Catalog Showing What This GRADED PIANOFORTE MUSIC Consists of
White-Smith Music Publishing Co*
BOSTON:
NEW YORK:
62 & 64 Stanhope Street
13 East 17th St.
CHICAGO:
259 Wabash Avenue

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