Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
"It is a curious fact that so many manufacturers of proprie-
tary articles when confronted with some well-advertised trade-name
or mark of a rival manufacturer, seem to find their inventive facul-
ties so* singularly unresponsive to their efforts to differentiate.
"Thus, in one case with the word 'Cottolene' before them,
defendants' best effort at differentiation resulted in 'Cottoleo'; and
'Mongolia' seemed to another defendant entirely unlike 'Magnolia.'
The manufacturer of the articles which defendants in the case at
bar are selling, seems to have had no better luck, far, with the word
'Uneeda' before him his device to avoid confusion was the adoption
of the word Twanta.' "
"The whole publishing and advertising fraternity are interested
in the preservation of the integrity of trade-marks.
"The infringer does not intend to advertise.
"His purpose is to secure the results of advertising without
paying for them.
"Therefore he is an Ishmaelite so far as we, who depend upon
legitimate advertising for our living, are concerned."
A DVERTISING is an art which seems to have been pretty
- t V thoroughly mastered by that distinguished frenzied financier,
Thomas F. Lavvson. In colloquial terms, Mr. Lawson's advertis-
ing is "hot stuff" and people read it even in hot weather, and it is
no small achievement to publish in daily papers an advertisement of
over five thousand words and have it read. Mr. Lawson never
permits an advertising expert to prepare or edit his copy, and any-
one who studies it can see that it is full of Lawsonisms from start
to finish. While all sorts of statements have been made regarding
Mr. Lawson's advertising expenditures, and whether these are
greatly exaggerated or not we do not know, for we are not in pos-
session of any information which would lead us to believe some of
these ridiculous statements, but it is apparent to all that Mr. Law-
son has spent a vast sum of money in publicity and to-day he is the
best advertised man in America. His stuff is read. He knows the
advertising trick, although he may not have graduated from the
regular school.
A
GREAT many men are in the habit of saying that they would
have succeeded very much better if they had selected some
other vocation—in fact, most of us feel that we could have won
wonderful success in any line but our own. Perhaps we could, for
it is true that a large percentage of the failures among business and
professional men is undoubtedly due to the fact that the victims
have undertaken work for which they are not qualified tempera-
mentally. Men who are by nature fitted to be salesmen are often
switched by circumstances into uncongenial labor for which they
have no aptitude and which leads only to failure. Business men
who would have made excellent lawyers or architects and vice
versa, but who have started on the wrong track to success, are only
too familiar figures in our industrial life. On the assumption that
a majority of young men who do not succeed in life are kept down
in the business scale solely because they are misfits, a movement
has been started in Boston to aid young people in choosing an
occupation for which they are fitted and find an opening for them
in that field.
T
O make the movement practical, a "Vocation I'.uivau" is bring
established in the Hub under the charge of a psychologist
who has received the backing of a number of well known philan-
thropists. It is claimed that the gentleman who directs this organiza-
tion has devised a system under which by means of a personal
examination of each applicant and with the aid of phrenology and
written answers to a number of pertinent questions that a scientific
analysis can be made based upon the traditions, inheritance and
tendency of the mind. This is a point well worth considering and
one that it might be a good thing for young men who are planning
to spend a life in the music trade to consider and go down to Boston
and have their bumps examined. Possibly they might then select
some other vocation. But seriously if the man who is engaged in
any profession really thinks he is unfitted for it and gets dissatisfied
and feels that he should have accomplished much more in other
lines, he will certatnl\ r continue to be a business nonentity. Dis-
satisfaction breeds failure and no matter where we are, no matter
how unpleasant the surroundings or how disagreeable, let us make
the most of them. There arc splendid opportunities in this trade
REVIEW
for good young men and if a man simply buckles right down with
the desire to advance and to make the most of his conditions he
will come pretty near getting there. It is only a question of time.
HIS STATUS.—"Are you related to the bride or groom-elect?" asked
the busy usher. "No." "Then what interest have you in the ceremony?"
"I'm the defeated candidate."
THE AMATEUR GARDENER.—"Yes, sir; I must take a trip to China."
"Why in the world do you want to go to the other side of the globe?" "I
want to see if the seeds I planted have come up."
THE ANGRY MAN.—"I won't stand it! Didn't you promise to love,
honor and obey me?" The Woman—"Yes, b-but that minister had known
me since I was a child and he—he knew I was just bluffing!"
SAME FEELING.—"And haven't you ever taken a ride in an auto-
mobile?" asked the man with the new machine pityingly. "No," replied
the plain person, "but I fell out of a third-story window once."
HEIGHTENED THE COLOR.—"She is eternally disgraced, and
nothing short of a divorce will do her now." "What has happened?"
"She was giving a pink tea, and her husband came home and painted it
red."
IMPOSSIBLE.
A man may stop a foaming horse that's tearing down the street,
May stop an enemy's advance amid the battle's heat,
In fact, stop almost anything in situations trying,
But not a single man alive can stop a baby crying.
WEALTH A BURDEN.—"Do you find great wealth a burden?"
"Sometimes," answered Mr. Cumrox. •'There's, never any telling when
mother and the girls are going to invest in a touring car or a steam
yacht, or a foreign nobleman or some such form of worriment and
responsibility."
Punch has a scene in which a district visitor is shown entering the
cottage of a poor woman. The visitor is evidently new to the business
and somewhat embarrassed. The cottager says to her: "I'm quite well,
thank yer, miss; but I ain't seed you afore. Y're fresh at it, ain't ye,
miss?" "I have never visited you before, Mrs. Johnson." The woman
dusts a chair. "Well," she says, "yer sits down here, an' yer reads me a
snort psalm, yer gives me a shillin' and then yer goes!"
ON THE LINE.—Barton is a business man and rarely gets home
before six o'clock in the evening. One day last month, however, he fin-
ished his work earlier than he had expected and returned to the house.
He had neglected to telephone his wife that he was coming and, on his
arrival, found nobody but the new servant at home.
"Maggie," he said to that individual, after he had looked through
the house in vain, "can you tell me of Mrs. Barton's whereabouts?"
Maggie shuffled and wiped her large hands nervously upon her apron.
"Indeed, sir," she answered, "I'm not by no means sure, but I think
it's in the wash."
INSTRUMENTAL MUSIC- That a word may convey vastly different
meanings when differently used is amusingly illustrated by a story from
the Brooklyn Life:
"Have ye heard me daughter Mona sing lately?" asked Mr. Dugan.
"Both lately and early," said Mr. Hogan. " 'Tis the fine i n s t r u -
mental music she do make."
"Ye ignoramus! Sure, singing ain't insthrumental music!" indig-
nantly replied Mr. Dugan.
"Keegan told me it was insthrumental in causing him to move two
blocks aw;iy from yer Mouse."
TIPS FOR THE OPTIMIST.—Still sittin" on the fence? Get off and
get busy. There's an eight billion dollar crop in sight.
If you've formed the waiting-for-busineHs habit, beware! Oblivion
yawns for you unless you shake it.
Quit wobbling. It's a business wrecker. Advertise. It makes two
blades of grass grow in the business world where only one grew before.
The secret of its success. It multiplies and intensifies human wants.
Is a memory help—it affects the mind by repetition.
Just repeat your business story incessantly with variations and watch
the effect!—Hardware Review.
FAME AS SHE IS.—General Horace Porter was in rural Virginia
the other day. He had to hire a "team" to be driven from one little town
to another, and he chanced to be given a driver as black as the ace of
clubs and as old as the surrounding hills, says the Saturday Evening Post.
"What's your name, Uncle?" asked the General.
"Mah name's Thomas Jefferson, suh," was the answer.
"Indeed?" pursued the General, purely by way of making conversa-
tion. "That is a name that is pretty well-known in this country."
"Wai, suh," answered the negro, "it sho' ought to be: Ah've been
drivin' ober dis yer road ever since befo' de war."